That's Mine ApS
Private limited companyCVR 40618406HerlufmagleActive
That's Mine ApS is a private limited company, based in Herlufmagle, active in retail sale of baby and children's clothing, founded in 2019. After a loss in 2024, the company made a profit of DKK 2.7m in 2025. Measured by gross profit, it ranks no. 9 of 70 companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 48% (2024 → 2025), to DKK 7.3m.
- Net profit went from a loss of DKK 2.8m to a profit of DKK 2.7m (2024 → 2025).
- Equity turned positive again: DKK 583k (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 7 (07/2026) against 9 (07/2025).
Management and owners, last 24 months
- New in management: Peter Fischer-Damgaard (board member, 18/02/2025), Kenneth Fischer-Damgaard (chair of the board, 18/02/2025) and Kasper Hansson (chair of the board, 12/11/2024).
- Stepped down: Jacob Risgaard Eriksen (chair of the board, 06/11/2024), Jesper Holst Schmidt (ceo, 18/02/2025) and Jesper Holst Schmidt (board member, 18/02/2025) (+1).
- New owners registered: Calteram Holding ApS (18/02/2025), Samar Invest ApS (18/02/2025) and Fischer-Damgaard Invest ApS (18/02/2025).
- No longer registered as owner: Jesper Holst Schmidt Holding ApS (18/02/2025) and CoolGroup A/S (18/02/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,737 | 5,024 | 3,742 | 6,087 | 4,916 | 7,271 | +47.9% |
| Operating profit (EBIT) | – | 1,515 | −1,161 | −986 | −2,140 | 2,461 | +215% |
| Profit before tax | 2,570 | 1,423 | −1,408 | −1,476 | −2,731 | 1,863 | +168.2% |
| Net profit | 1,991 | 1,131 | −1,403 | −1,471 | −2,760 | 2,694 | +197.6% |
| Total assets | 4,825 | 11,352 | 13,658 | 14,289 | 11,819 | 11,388 | −3.6% |
| Equity | 2,392 | 3,523 | 2,120 | 649 | −2,111 | 583 | +127.6% |
| Liabilities | 2,429 | 7,830 | 11,538 | 13,640 | 13,930 | 10,805 | −22.4% |
| Cash and cash equivalents | 1,912 | 0 | 18 | 0 | 1 | 0 | −100% |
| Average number of employees | 3 | 7 | 9 | 13 | 13 | 8 | −38.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 5% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
Fewer employees
The number of employees fell 38% from 13 in 2024 to 8 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 07/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 14/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 12/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 01/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
70 companies in the databaseComparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 8,111of 69,742 Better than 88% | No. 40,366of 69,964 Better than 42% |
| Same industry and fewer than 20 employees58 companies in the comparison | No. 2of 58 Better than 98% | No. 29of 58 Better than 51% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 6,067of 33,588 Better than 82% | No. 18,958of 33,687 Better than 44% |
| All companies of type ApS66,508 companies in the comparison | No. 9,054of 66,379 Better than 86% | No. 36,268of 66,505 Better than 45% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of baby and children's clothing- That's Mine ApSDKK 7.3m
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- That's Mine ApSDKK 2.7m
- Babysam A/SDKK 15.9m
- Kids-World ApSDKK 17.9m
- That's Mine ApSDKK 583k
- Babysam A/SDKK 74.4m
- Kids-World ApSDKK 129.6m
- That's Mine ApS7
- Babysam A/S538
- Kids-World ApS125
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mariager Holding ApS33.33%
- Calteram Holding ApS10%
- Samar Invest ApS10%
- Fischer-Damgaard Invest ApS33.33%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mette Neerup Mariager | Director | 28/06/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Mette Neerup Mariager | Board member | 28/10/2019 |
| Peter Fischer-Damgaard | Board member | 18/02/2025 |
| Kenneth Fischer-Damgaard | Chair of the board | 18/02/2025 |
- Founders
- Mette Neerup Mariager
Former management (8)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jacob Risgaard Eriksen | Chair of the board | 28/10/2019 | 20/11/2019 |
| Jesper Holst Schmidt | Board member | 28/10/2019 | 20/11/2019 |
| Jacob Risgaard Eriksen | Board member | 21/11/2019 | 31/12/2022 |
| Jesper Holst Schmidt | Chair of the board | 21/11/2019 | 31/12/2022 |
| Jacob Risgaard Eriksen | Chair of the board | 01/01/2023 | 06/11/2024 |
| Jesper Holst Schmidt | CEO | 01/01/2023 | 18/02/2025 |
| Jesper Holst Schmidt | Board member | 01/01/2023 | 18/02/2025 |
| Kasper Hansson | Chair of the board | 12/11/2024 | 18/02/2025 |
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsSøgårdsvej 53
4160 Herlufmagle
| Production unit | Address | Employees | P number |
|---|---|---|---|
| That's Mine ApS | Søgårdsvej 53, Gelsted, 4160 Herlufmagle | 6 | 1024823616 |
Purpose
Selskabets formål er at drive virksomhed med produktion og salg af interiør og tilbehør til børn og børnefamilier samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
48 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202512 changesaccounts 1 · management 5 · ownership 5 · industry 1
- AccountsAnnual report for 2024 published
- ManagementKenneth Fischer-Damgaard appointed chair of the board
- ManagementPeter Fischer-Damgaard appointed board member
- ManagementKasper Hansson stepped down as chair of the board
- ManagementJesper Holst Schmidt stepped down as board member
- ManagementJesper Holst Schmidt stepped down as ceo
- OwnershipFischer-Damgaard Invest ApS registered as owner (33.33%)
- OwnershipSamar Invest ApS registered as owner (10%)
- OwnershipCalteram Holding ApS registered as owner (10%)
- OwnershipCoolGroup A/S is no longer registered as owner
- OwnershipJESPER HOLST SCHMIDT HOLDING ApS is no longer registered as owner
- IndustryIndustry changed to Retail sale of baby and children's clothing (477120)
20243 changesmanagement 2 · accounts 1
- ManagementKasper Hansson appointed chair of the board
- ManagementJacob Risgaard Eriksen stepped down as chair of the board
- AccountsAnnual report for 2023 published
20236 changesaccounts 1 · ownership 2 · management 3
- AccountsAnnual report for 2022 published
- OwnershipCoolGroup A/S registered as owner (25%)
- OwnershipENTERTAINMENT TRADING A/S is no longer registered as owner
- ManagementJesper Holst Schmidt appointed board member
- ManagementJacob Risgaard Eriksen appointed chair of the board
- ManagementJesper Holst Schmidt appointed ceo
20223 changesmanagement 2 · accounts 1
- ManagementJesper Holst Schmidt stepped down as chair of the board
- ManagementJacob Risgaard Eriksen stepped down as board member
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
201922 changesmanagement 8 · capital 2 · ownership 11 · founded 1
- ManagementJesper Holst Schmidt appointed chair of the board
- ManagementJacob Risgaard Eriksen appointed board member
- ManagementJacob Risgaard Eriksen stepped down as chair of the board
- ManagementJesper Holst Schmidt stepped down as board member
- CapitalShare capital changed from 75,000 DKK to 112,500 DKK
- ManagementJacob Risgaard Eriksen appointed chair of the board
- ManagementMette Neerup Mariager appointed board member
- ManagementJesper Holst Schmidt appointed board member
- OwnershipJESPER HOLST SCHMIDT HOLDING ApS registered as owner (25%)
- OwnershipENTERTAINMENT TRADING A/S registered as owner (25%)
- OwnershipMariager Holding ApS registered as owner (33.33%)
- OwnershipMariager Holding ApS is no longer registered as owner
- OwnershipJESPER HOLST SCHMIDT HOLDING ApS is no longer registered as owner
- CapitalShare capital changed from 45,000 DKK to 75,000 DKK
- OwnershipMariager Holding ApS registered as owner (50%)
- OwnershipJESPER HOLST SCHMIDT HOLDING ApS registered as owner (33.33%)
- OwnershipMariager Holding ApS is no longer registered as owner
- FoundedRegistered as That's Mine ApS
- ManagementMette Neerup Mariager appointed director
- OwnershipMariager Holding ApS registered as owner (100%)
- OwnershipMette Neerup Mariager registered as owner (100%)
- OwnershipMette Neerup Mariager is no longer registered as owner
Related companies
Same people in management
- Entertainment Trading A/Svia Jacob Risgaard Eriksen
- InventNORD & PakkecenterNORD ApSvia Jacob Risgaard Eriksen
- Rosendahl Design Group A/Svia Jesper Holst Schmidt
- Ditur.dk ApSvia Jacob Risgaard Eriksen
- Hotel Viking A/Svia Jacob Risgaard Eriksen
- Turf Tank ApSvia Jacob Risgaard Eriksen
Largest in the industry
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- Molo A/SDKK 52.2m
- Luksusbaby A/SDKK 35.9m
- Moonboon International ApSDKK 18m
- Good Vibes Group ApSDKK 16.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.