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Entertainment Trading A/S

Public limited companyCVR 26457602NørresundbyActive

Entertainment Trading A/S is a public limited company, based in Nørresundby, active in other non-specialised retail sale, founded in 2002. Net profit fell 5% from 2024 to 2025, ending at DKK 43.4m. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

RevenueDKK 1.9bn+4.3% vs. 2024
Net profitDKK 43.4m−5.3% vs. 2024
EquityDKK 252m+7.9% vs. 2024
Employees360latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 4% (2024 → 2025), to DKK 208.1m.
  • Revenue rose 4% (2024 → 2025), to DKK 1.9bn.
  • Net profit fell 5% (2024 → 2025), to DKK 43.4m.
  • Equity rose 8% (2024 → 2025), to DKK 252m.

Employees

  • 49 more employees than a year earlier: 360 (07/2026) against 311 (07/2025).

Management and owners, last 24 months

  • New in management: Peter Haslund Wilhelmsson Tuure (chair of the board, 06/02/2026) and Elisabeth Fjeldal Dalsgaard Nielsen (board member, 06/02/2026).
  • Stepped down: Mike Secher Dalsgaard Nielsen (chair of the board, 06/02/2026) and Peter Haslund Wilhelmsson Tuure (board member, 05/02/2026).

Registrations, last 24 months

  • 17/03/2025: Moved to Loftbrovej 28, 9400 Nørresundby
  • 01/01/2025: Industry changed to Other non-specialised retail sale (471200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
EquityNet profit
Financial figures for Entertainment Trading A/S
202020212022202320242025Change
Revenuenot stated1,205,7581,429,1571,686,9031,780,7961,857,415+4.3%
Gross profit101,224160,734225,861154,578200,485208,141+3.8%
Operating profit (EBIT)28,70157,35292,26628,86067,51161,166−9.4%
Profit before tax33,01458,93291,55020,63257,00454,184−4.9%
Net profit26,68847,12587,56915,49545,85643,419−5.3%
Total assets220,181385,748468,491573,766700,633677,765−3.3%
Equity69,01999,769187,050186,027233,451251,997+7.9%
Liabilities151,162284,213279,169385,450464,094423,333−8.8%
Cash and cash equivalents28,64747,52614,13117,55029,81622,977−22.9%
Average number of employees161255254–257264+2.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
Gross profitMedian, the industry (6 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Entertainment Trading A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202517/11/2025The groupPDF not statedXBRL
202401/07/2023 – 30/06/202411/10/2024The groupPDFXBRL
202301/07/2022 – 30/06/202309/11/2023The groupPDFXBRL
202201/07/2021 – 30/06/202225/10/2022The groupPDFXBRL
202101/07/2020 – 30/06/202130/09/2021The groupPDFXBRL
202001/07/2019 – 30/06/202019/11/2020The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040050008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

6 companies in the database

Comparison with the other companies in other non-specialised retail sale based on the latest financial year.

Gross profitDKK 208.1mNo. 3 of 6
Better than 60% of the companies in the industry
EquityDKK 252mNo. 3 of 6
Better than 60% of the companies in the industry
Number of employees360No. 4 of 6
Better than 40% of the companies in the industry

Industry median: gross profit DKK 133.5m, net profit DKK 21.8m, equity DKK 138.4m, 675 employees.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 271of 763
Better than 65%
No. 226of 796
Better than 72%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 316of 24,791
Better than 99%
No. 647of 24,909
Better than 97%
All companies of type A/S18,025 companies in the comparison
No. 756of 17,786
Better than 96%
No. 1,210of 18,024
Better than 93%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other non-specialised retail sale
Gross profit
  1. Entertainment Trading A/SDKK 208.1m
  2. Salling Group A/SDKK 24.6bn
  3. Aktieselskabet Th. Wessel & Vett. Magasin Du NordDKK 719.7m
Net profit
  1. Entertainment Trading A/SDKK 43.4m
  2. Salling Group A/SDKK 2bn
  3. Aktieselskabet Th. Wessel & Vett. Magasin Du NordDKK 70.3m
Equity
  1. Entertainment Trading A/SDKK 252m
  2. Salling Group A/SDKK 15.8bn
  3. Aktieselskabet Th. Wessel & Vett. Magasin Du NordDKK 790m
Employees
  1. Entertainment Trading A/S360
  2. Salling Group A/S44,676
  3. Aktieselskabet Th. Wessel & Vett. Magasin Du Nord1,900

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Coolshop Holding ApS66.67%
  • Brightfolk A/S25%
Entertainment Trading A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

5 active registrations

Executive management

Executive management at Entertainment Trading A/S
NameRoleAppointed
Mark Fjeldal Dalsgaard NielsenDirector25/03/2002
Jacob Risgaard EriksenDirector21/02/2013

Board of directors

Board of directors at Entertainment Trading A/S
NameRoleAppointed
Mark Fjeldal Dalsgaard NielsenBoard member07/04/2021
Peter Haslund Wilhelmsson TuureChair of the board06/02/2026
Elisabeth Fjeldal Dalsgaard NielsenBoard member06/02/2026
Founders
Mike Secher Dalsgaard Nielsen, Mark Fjeldal Dalsgaard Nielsen
Former management (5)
Former management at Entertainment Trading A/S
NameRoleAppointedResigned
Mike Secher Dalsgaard NielsenDirector25/01/200221/02/2013
John RomedahlDirector09/03/202022/03/2021
Rasmus HaugaardBoard member07/04/202124/10/2022
Mike Secher Dalsgaard NielsenChair of the board07/04/202106/02/2026
Peter Haslund Wilhelmsson TuureBoard member24/10/202205/02/2026

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem.

Address and production units

1 active production units

Loftbrovej 28
9400 Nørresundby

Aalborg Municipality · Postcode 9400

Other companies at the address (2)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
ENTERTAINMENT TRADING A/SLoftbrovej 28, 9400 Nørresundby3931008937938

Purpose

Selskabets formål er at drive detail- og engrosforretning samt i forbindelse hermed stående virksomhed. Herudover har Selskabet til formål at drive investeringsvirksomhed, herunder besidde kapitalandele, efter bestyrelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

65 registered events
20264 changesmanagement 4
  • Peter Haslund Wilhelmsson Tuure appointed chair of the board
  • Elisabeth Fjeldal Dalsgaard Nielsen appointed board member
  • Mike Secher Dalsgaard Nielsen stepped down as chair of the board
  • Peter Haslund Wilhelmsson Tuure stepped down as board member
20253 changesaccounts 1 · address 1 · industry 1
  • Annual report for 2025 published
  • Moved to Loftbrovej 28, 9400 Nørresundby
  • Industry changed to Other non-specialised retail sale (471200)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20225 changesaddress 2 · accounts 1 · management 2
  • Moved to Loftbrovej 28, 9400 Nørresundby
  • Annual report for 2022 published
  • Peter Haslund Wilhelmsson Tuure appointed board member
  • Rasmus Haugaard stepped down as board member
  • Moved to Loftbrovej 28, 9400 Nørresundby
202119 changesaccounts 1 · ownership 12 · name 1 · capital 1 · management 4
  • Annual report for 2021 published
  • Brightfolk A/S registered as owner (25%)
  • CAJUNA HOLDING ApS is no longer registered as owner
  • JR HOLDINGS ApS is no longer registered as owner
  • MDN HOLDING ApS is no longer registered as owner
  • Coolshop Holding ApS registered as owner (66.67%)
  • CAJUNA HOLDING ApS registered as owner (10%)
  • JR HOLDINGS ApS registered as owner (10%)
  • MDN HOLDING ApS registered as owner (5%)
  • CAJUNA Family Holding ApS is no longer registered as owner
  • CAJUNA HOLDING ApS is no longer registered as owner
  • JR HOLDINGS ApS is no longer registered as owner
  • MDN HOLDING ApS is no longer registered as owner
  • Name changed from ENTERTAINMENT TRADING ApS to ENTERTAINMENT TRADING A/S
  • Share capital changed from 83,824 DKK to 1,000,000 DKK
  • Mike Secher Dalsgaard Nielsen appointed chair of the board
  • Rasmus Haugaard appointed board member
  • Mark Fjeldal Dalsgaard Nielsen appointed board member
  • John Romedahl stepped down as director
20207 changesownership 5 · accounts 1 · management 1
  • CAJUNA Family Holding ApS registered as owner (10%)
  • Annual report for 2020 published
  • Samuel Richard John Wilson is no longer registered as owner
  • Anthony Hogarth is no longer registered as owner
  • Craig Francis Lewis is no longer registered as owner
  • Gareth Dain is no longer registered as owner
  • John Romedahl appointed director
20175 changescapital 1 · ownership 4
  • Share capital changed from 129,224 DKK to 83,824 DKK
  • Samuel Richard John Wilson registered as owner (5%)
  • Anthony Hogarth registered as owner (5%)
  • Craig Francis Lewis registered as owner (5%)
  • ENTERTAINMENT TRADING A/S is no longer registered as owner
20142 changesaddress 1 · industry 1
  • Moved to Bøgildsmindevej 3, 9400 Nørresundby
  • Industry changed to Detailhandel med hobbyartikler, musikinstrumenter, sportsudstyr, legetøj, cykler via internet (479115)
20137 changesownership 5 · management 2
  • CAJUNA HOLDING ApS registered as owner (33.33%)
  • Gareth Dain registered as owner (15%)
  • JR HOLDINGS ApS registered as owner (33.33%)
  • ENTERTAINMENT TRADING A/S registered as owner (33.33%)
  • MDN HOLDING ApS registered as owner (10%)
  • Jacob Risgaard Eriksen appointed director
  • Mike Secher Dalsgaard Nielsen stepped down as director
20101 changecapital 1
  • Share capital changed from 125,000 DKK to 129,224 DKK
20082 changesaddress 1 · industry 1
  • Moved to Stenholm 1, 9400 Nørresundby
  • Industry changed to Detailhandel med dagligvarer via internet (479110)
20061 changeaddress 1
  • Moved to Bejlerholm 6, 9400 Nørresundby
20051 changeaddress 1
  • Moved to Stenholm 30, 9400 Nørresundby
20041 changeaddress 1
  • Moved to Troldholm 3, 9400 Nørresundby
20025 changesname 1 · address 1 · management 2 · founded 1
  • Name changed from MM-DN ApS to ENTERTAINMENT TRADING ApS
  • Moved to Bredgade 50, 9490 Pandrup
  • Mark Fjeldal Dalsgaard Nielsen appointed director
  • Registered as MM-DN ApS
  • Mike Secher Dalsgaard Nielsen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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