Strøjer Samlingen A/S
Public limited companyCVR 39201895AssensActive
Strøjer Samlingen A/S is a public limited company, based in Assens, active in retail sale of motor vehicles, founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 2.5m. Equity grew to DKK 138m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 4.6m to DKK 2.5m (2024 → 2025).
- Equity rose 20% (2024 → 2025), to DKK 138m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,490 | 2,514 | 881 | −9,590 | −1,556 | 98 | +106.3% |
| Operating profit (EBIT) | – | – | – | −11,685 | −4,567 | −2,995 | +34.4% |
| Profit before tax | −538 | −363 | −2,220 | −13,426 | −5,935 | −3,139 | +47.1% |
| Net profit | −420 | −283 | −2,216 | −9,688 | −4,632 | −2,452 | +47.1% |
| Total assets | 141,407 | 139,067 | 131,842 | 148,533 | 145,370 | 147,740 | +1.6% |
| Equity | 24,396 | 24,112 | 21,896 | 120,092 | 115,460 | 138,008 | +19.5% |
| Liabilities | 116,977 | 114,919 | 109,914 | 28,406 | 29,910 | 9,732 | −67.5% |
| Cash and cash equivalents | 20 | 272 | 88 | 4,314 | 1,431 | 778 | −45.6% |
| Average number of employees | 0 | 0 | 0 | 3 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 10/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 19/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
862 companies in the databaseComparison with the other companies in retail sale of motor vehicles based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,099of 69,742 Better than 12% | No. 1,396of 69,964 Better than 98% |
| Same industry and fewer than 20 employees657 companies in the comparison | No. 597of 657 Better than 9% | No. 2of 657 Better than 100% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,319of 33,588 Better than 10% | No. 535of 33,687 Better than 98% |
| All companies of type A/S18,025 companies in the comparison | No. 16,469of 17,786 Better than 7% | No. 1,838of 18,024 Better than 90% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of motor vehicles- Strøjer Samlingen A/SDKK 97,799
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Strøjer Samlingen A/S−DKK 2.5m
- Ejner Hessel A/SDKK 168.7m
- Semler Mobility Retail A/SDKK 50.9m
- Strøjer Samlingen A/SDKK 138m
- Ejner Hessel A/SDKK 1.2bn
- Semler Mobility Retail A/SDKK 167.2m
- Strøjer Samlingen A/S10
- Ejner Hessel A/S1,866
- Semler Mobility Retail A/S1,617
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Strøjer Holding ApS100%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jørgen Strøjer Hansen | CEO | 27/12/2017 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jørgen Strøjer Hansen | Board member | 27/12/2017 |
| Joachim Strøjer Hansen | Board member | 27/12/2017 |
| Christian Strøjer | Board member | 27/12/2017 |
| Karen Bjørg Hansen | Board member | 14/05/2021 |
- Founders
- Strøjer Holding ApS
Signing rule: Selskabet tegnes af Jørgen Strøjer Hansen alene, af 1 direktør i forening med 1 bestyrelsesmedlem eller af 3 medlemmer af bestyrelsen i forening.
Address and production units
1 active production unitsBogyden 12
5610 Assens
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Strøjer Samlingen A/S | Bogyden 12, Lillemose, 5610 Assens | 11 | 1023183591 |
Purpose
Selskabets formål er at drive virksomhed med køb og salg af biler samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of motor vehicles (478100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20234 changesname 1 · capital 1 · merger 1 · accounts 1
- NameName changed from Strøjer Cars A/S to Strøjer Samlingen A/S
- CapitalShare capital changed from 500,000 DKK to 550,000 DKK
- MergerMerger registered in CVR
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · management 1
- AccountsAnnual report for 2020 published
- ManagementKaren Bjørg Hansen appointed board member
20176 changesfounded 1 · management 4 · ownership 1
- FoundedRegistered as Strøjer Cars A/S
- ManagementJørgen Strøjer Hansen appointed ceo
- ManagementJørgen Strøjer Hansen appointed board member
- ManagementJoachim Strøjer Hansen appointed board member
- ManagementChristian Strøjer appointed board member
- OwnershipSTRØJER HOLDING ApS registered as owner (100%)
Related companies
Same industry in Assens
- Bilhusetthybo A/S21 employees
- Gustav Christensen Automobiler A/S11 employees
- MB Export ApS8 employees
- Andersen Company ApS2 employees
- Nikotech ApS2 employees
Same people in management
- Dynacap A/Svia Christian Strøjer
- ODIN Engineering A/Svia Jørgen Strøjer Hansen
- Rubberduck ApSvia Christian Strøjer
- Eighty2 A/Svia Joachim Strøjer Hansen
- GoodLife Gruppen A/Svia Christian Strøjer
- Egernsund Tegl A.m.b.a.via Jørgen Strøjer Hansen
Largest in the industry
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Autohuset Vestergaard A/S PersonvogneDKK 373.3m
- Nielsen Car Group A/SDKK 319.7m
- P. Christensen A/SDKK 289.3m
- Auto-Centralen A/SDKK 272.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.