GoodLife Gruppen A/S
Public limited companyCVR 44033208København VActive
GoodLife Gruppen A/S is a public limited company, based in København V, active in other business support service activities n.e.c., founded in 2023. The company made a loss in both 2024 and 2025, most recently DKK 3.5m. Equity grew to DKK 5.2m in 2025. 6 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 2.8m to DKK 3.5m (2024 → 2025).
- Equity rose 4,226% (2024 → 2025), to DKK 5.2m.
Management and owners, last 24 months
- New in management: Nils Berg Johannessen (board member, 25/04/2025), Christian Strøjer (board member, 25/04/2025) and Hasse Martin Diemer (board member, 25/04/2025).
- Stepped down: Morten Thune Højberg (director, 21/05/2025) and Jacob Tielbo Bøtter (board member, 25/04/2025).
- New owners registered: Hakoah Invest ApS (11/04/2025), JRNY Capital ApS (11/04/2025) and MMKS Invest ApS (11/04/2025).
- No longer registered as owner: MMKS Invest ApS (10/04/2025) and JB Smidstruplund 12 Holding ApS (11/04/2025).
Registrations, last 24 months
- 21/05/2025: Share capital changed from 88,672 DKK to 400,000 DKK
- 21/05/2025: Name changed from GoodLife Gruppen ApS to GoodLife Gruppen A/S
- 11/04/2025: Share capital changed from 75,878 DKK to 88,672 DKK
- 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | −452 | −1,125 | −781 | +30.6% |
| Operating profit (EBIT) | −763 | −2,717 | −3,324 | −22.3% |
| Profit before tax | −787 | – | – | – |
| Net profit | −787 | −2,773 | −3,474 | −25.3% |
| Total assets | 339 | 1,317 | 7,077 | +437.2% |
| Equity | −723 | 121 | 5,235 | +4,225.9% |
| Liabilities | 1,062 | 1,196 | 1,842 | +54% |
| Cash and cash equivalents | 207 | 1,014 | 3,999 | +294.3% |
| Average number of employees | 2 | 3 | 5 | +66.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 04/05/2023 – 31/12/2023 | 29/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
224 companies in the databaseComparison with the other companies in other business support service activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,559of 69,742 Better than 2% | No. 13,739of 69,964 Better than 80% |
| Same industry and fewer than 20 employees198 companies in the comparison | No. 195of 198 Better than 2% | No. 21of 198 Better than 90% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 16,238of 16,614 Better than 2% | No. 1,271of 16,661 Better than 92% |
| All companies of type A/S18,025 companies in the comparison | No. 17,347of 17,786 Better than 2% | No. 11,303of 18,024 Better than 37% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other business support service activities n.e.c.- GoodLife Gruppen A/S−DKK 781k
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- GoodLife Gruppen A/S−DKK 3.5m
- GoGift.com A/SDKK 2.7m
- Idoc A/SDKK 16.3m
- GoodLife Gruppen A/SDKK 5.2m
- GoGift.com A/SDKK 396.6m
- Idoc A/SDKK 20.1m
- GoodLife Gruppen A/S5
- GoGift.com A/S104
- Idoc A/S81
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Osake Holding ApS15%
- Morten T. Højberg ApS5%
- Spero Invest ApS5%
- Yggdrasill ApS5%
- Hakoah Invest ApS5%
- JRNY Capital ApS5%
- MMKS Invest ApS33.33%
Subsidiaries are shown only if they are in the database.
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Emil Helmsøe-Zinck | CEO | 04/12/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Kirstine Villaume Øckenholt Larsen | Board member | 04/12/2023 |
| Morten Thune Højberg | Chair of the board | 04/12/2023 |
| Peter Nyegaard | Deputy chair | 04/12/2023 |
| Nils Berg Johannessen | Board member | 25/04/2025 |
| Christian Strøjer | Board member | 25/04/2025 |
| Hasse Martin Diemer | Board member | 25/04/2025 |
- Founders
- Morten T. Højberg ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Morten Thune Højberg | Director | 04/05/2023 | 21/05/2025 |
| Jacob Tielbo Bøtter | Board member | 04/12/2023 | 25/04/2025 |
Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsesformanden, af to bestyrelsesmedlemmer i forening, eller af den samlede bestyrelse.
Address and production units
1 active production unitsVester Farimagsgade 19
1606 København V
København Municipality · Postcode 1606
Other companies at the address (6)
- Confect.io ApSOther software publishing
- Morningstar Danmark A/SIT infrastructure, data processing, hosting and related activities
- Advokatanpartsselskabet Bjerregaard AdvokatfirmaLegal activities
- Ges Investment Services Danmark A/SOther activities auxiliary to financial services, except insurance and pension funding
- GoodLife Ejendomme ApSBusiness and other management consultancy activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| GoodLife Gruppen A/S | Vester Farimagsgade 19, 1606 København V | 5 | 1029283466 |
Purpose
Selskabets formål er at yde konsulentarbejde, rådgivning af bestyrelser, forretningsudvikling, investeringer, ejendomsprojekter, kulturformidling, professionelle services samt anden dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
39 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202515 changesaccounts 1 · name 1 · capital 2 · management 5 · ownership 5 · industry 1
- AccountsAnnual report for 2024 published
- NameName changed from GoodLife Gruppen ApS to GoodLife Gruppen A/S
- CapitalShare capital changed from 88,672 DKK to 400,000 DKK
- ManagementMorten Thune Højberg stepped down as director
- ManagementHasse Martin Diemer appointed board member
- ManagementNils Berg Johannessen appointed board member
- ManagementChristian Strøjer appointed board member
- ManagementJacob Tielbo Bøtter stepped down as board member
- CapitalShare capital changed from 75,878 DKK to 88,672 DKK
- OwnershipHAKOAH INVEST ApS registered as owner (5%)
- OwnershipMMKS Invest ApS registered as owner (33.33%)
- OwnershipJRNY Capital ApS registered as owner (5%)
- OwnershipJB Smidstruplund 12 Holding ApS is no longer registered as owner
- OwnershipMMKS Invest ApS is no longer registered as owner
- IndustryIndustry changed to Other business support service activities n.e.c. (829900)
20247 changesaccounts 1 · capital 1 · ownership 3 · name 1 · address 1
- AccountsAnnual report for 2023 published
- CapitalShare capital changed from 63,686 DKK to 75,878 DKK
- OwnershipMORTEN T. HØJBERG ApS registered as owner (5%)
- OwnershipSpero Invest ApS registered as owner (5%)
- OwnershipYggdrasill ApS registered as owner (5%)
- NameName changed from Good Life Gruppen ApS to GoodLife Gruppen ApS
- AddressMoved to Vester Farimagsgade 19, 1606 København V
202316 changescapital 1 · management 6 · ownership 7 · address 1 · founded 1
- CapitalShare capital changed from 40,000 DKK to 63,686 DKK
- ManagementMorten Thune Højberg appointed chair of the board
- ManagementEmil Helmsøe-Zinck appointed ceo
- ManagementPeter Nyegaard appointed deputy chair
- ManagementJacob Tielbo Bøtter appointed board member
- ManagementKirstine Villaume Øckenholt Larsen appointed board member
- OwnershipMMKS Invest ApS registered as owner (50%)
- OwnershipJB Smidstruplund 12 Holding ApS registered as owner (5%)
- OwnershipOsake Holding ApS registered as owner (15%)
- OwnershipMMKS Invest ApS is no longer registered as owner
- OwnershipMMKS Invest ApS registered as owner (100%)
- OwnershipMORTEN T. HØJBERG ApS is no longer registered as owner
- AddressMoved to Kampmannsgade 2, 1604 København V
- FoundedRegistered as Good Life Gruppen ApS
- ManagementMorten Thune Højberg appointed director
- OwnershipMORTEN T. HØJBERG ApS registered as owner (100%)
Related companies
Same industry in København
- GoGift.com A/S104 employees
- Flytbar ApS83 employees
- Food Studio ApS67 employees
- Loyalty Key A/S42 employees
- On Air Game Shows Denmark ApS28 employees
- Event Piloterne ApS25 employees
Same people in management
- Moment A/Svia Morten Thune Højberg
- TDC Brands A/Svia Peter Nyegaard
- Partneren A/Svia Morten Thune Højberg
- Øens Murerfirma A/Svia Peter Nyegaard
- Roskilde Kulturservice A/Svia Jacob Tielbo Bøtter
- Chabber Danmark ApSvia Morten Thune Højberg
Largest in the industry
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- EventForce Retail Salgsklar butik ApSDKK 53.1m
- Nmp - Network Of Music Partners A/SDKK 36m
- EventForce Retail Leverandørsupport ApSDKK 23.4m
- Moveon Partners A/SDKK 23.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.