Spinnaker Nordic ApS
Private limited companyCVR 35672141København KActive
Spinnaker Nordic ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2014. Net profit fell 16% from 2024 to 2025, ending at DKK 309k. Equity grew to DKK 1.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 28% (2024 → 2025), to DKK 4.2m.
- Net profit fell 16% (2024 → 2025), to DKK 309k.
- Equity rose 26% (2024 → 2025), to DKK 1.5m.
Employees
- 7 fewer employees than a year earlier: 4 (07/2026) against 11 (07/2025).
Management and owners, last 24 months
- Stepped down: Mads Villensteen Haulund (director, 30/06/2025) and Mads Villensteen Haulund (board member, 30/06/2025).
- New owners registered: Paag Holdings ApS (30/06/2025).
- No longer registered as owner: Paag Holdings ApS (29/06/2025), Maviha Holding ApS (30/06/2025) and Spinnaker Nordic ApS (30/06/2025).
Registrations, last 24 months
- 04/02/2026: Moved to Overgaden Oven Vandet 8, st, 1415 København K
- 02/01/2025: Moved to Snaregade 16, 1205 København K
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 6,806 | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,476 | 5,901 | 9,257 | 7,441 | 5,831 | 4,219 | −27.6% |
| Operating profit (EBIT) | 302 | – | 1,181 | – | – | 409 | – |
| Profit before tax | 279 | 192 | 1,143 | −573 | 475 | 402 | −15.4% |
| Net profit | 212 | 148 | 882 | −451 | 366 | 309 | −15.7% |
| Total assets | 2,638 | 3,548 | 4,858 | 3,091 | 2,530 | 2,949 | +16.6% |
| Equity | 842 | 940 | 1,822 | 971 | 1,170 | 1,479 | +26.4% |
| Liabilities | 1,796 | 2,608 | 3,037 | 2,121 | 1,326 | 1,470 | +10.8% |
| Cash and cash equivalents | 1,212 | 1,095 | 1,620 | 349 | 675 | 1,270 | +88% |
| Average number of employees | 11 | 19 | 19 | 18 | 13 | 9 | −30.8% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresFewer employees
The number of employees fell 31% from 13 in 2024 to 9 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 27/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 30/10/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 03/01/2024 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 02/01/2023 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 30/09/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 01/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 16,186of 69,742 Better than 77% | No. 28,332of 69,964 Better than 60% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 138of 633 Better than 78% | No. 137of 634 Better than 79% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 9,970of 33,588 Better than 70% | No. 12,784of 33,687 Better than 62% |
| All companies of type ApS66,508 companies in the comparison | No. 16,293of 66,379 Better than 75% | No. 24,310of 66,505 Better than 63% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Spinnaker Nordic ApSDKK 4.2m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Spinnaker Nordic ApSDKK 309k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Spinnaker Nordic ApSDKK 1.5m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Spinnaker Nordic ApS4
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Paag Holdings ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Simon Paag | CEO | 14/09/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Simon Paag | Board member | 04/06/2021 |
- Founders
- Paag Holdings ApS, Simon Paag
Former management (10)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Simon Paag | Director | 05/02/2014 | 03/06/2021 |
| Simon Elkjær Sarsgaard | Director | 01/02/2016 | 01/03/2017 |
| Simon Paag | CEO | 04/06/2021 | 31/12/2021 |
| Bjørn Søndenskov | Chair of the board | 04/06/2021 | 20/10/2022 |
| Mads Villensteen Haulund | Director | 04/06/2021 | 30/06/2025 |
| Mads Villensteen Haulund | Board member | 04/06/2021 | 30/06/2025 |
| Thomas Michael Mylius Kroman | Director | 04/06/2021 | 29/02/2024 |
| Thomas Michael Mylius Kroman | Board member | 04/06/2021 | 29/02/2024 |
| Simon Paag | Director | 01/01/2022 | 20/06/2022 |
| Thomas Bunch Baunehøj | CEO | 01/01/2022 | 14/09/2022 |
Signing rule: Selskabet tegnes af en direktør eller af den samlede direktion.
Address and production units
1 active production unitsOvergaden Oven Vandet 8
1415 København K
København Municipality · Postcode 1415
Other companies at the address (2)
- Scouter ApSPlanning and design of advertising campaigns
- Filt Cph ApSSound recording and music publishing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Spinnaker Nordic ApS | Overgaden Oven Vandet 8, st, 1415 København K | 4 | 1019170035 |
Purpose
Selskabets formål er drift af konsulentvirksomhed i forbindelse med marketing, analyse og IT udvikling og hermed efter ledelsens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
67 registered events20261 changeaddress 1
- AddressMoved to Overgaden Oven Vandet 8, st, 1415 København K
20259 changesaccounts 1 · management 2 · ownership 4 · address 1 · industry 1
- AccountsAnnual report for 2025 published
- ManagementMads Villensteen Haulund stepped down as director
- ManagementMads Villensteen Haulund stepped down as board member
- OwnershipPAAG HOLDINGS ApS registered as owner (100%)
- OwnershipSpinnaker Nordic ApS is no longer registered as owner
- OwnershipMAVIHA HOLDING ApS is no longer registered as owner
- OwnershipPAAG HOLDINGS ApS is no longer registered as owner
- AddressMoved to Snaregade 16, 1205 København K
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20245 changesaccounts 2 · management 2 · ownership 1
- AccountsAnnual report for 2024 published
- ManagementThomas Michael Mylius Kroman stepped down as director
- ManagementThomas Michael Mylius Kroman stepped down as board member
- OwnershipSTEVITO APS is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20229 changesownership 2 · management 6 · address 1
- OwnershipBjørn Søndenskov is no longer registered as owner
- ManagementBjørn Søndenskov stepped down as chair of the board
- OwnershipSpinnaker Nordic ApS registered as owner (10%)
- ManagementSimon Paag appointed ceo
- ManagementThomas Bunch Baunehøj stepped down as ceo
- AddressMoved to Frederiksholms Kanal 4B, 3, 1220 København K
- ManagementSimon Paag stepped down as director
- ManagementSimon Paag appointed director
- ManagementThomas Bunch Baunehøj appointed ceo
202120 changesmanagement 9 · address 2 · accounts 1 · ownership 8
- ManagementSimon Paag stepped down as ceo
- AddressMoved to Frederiksholms Kanal 4B, 3, 1220 København K
- AccountsAnnual report for 2021 published
- AddressMoved to Bryggernes Plads 17, 4, 1799 København V
- ManagementSimon Paag appointed ceo
- ManagementMads Villensteen Haulund appointed director
- ManagementMads Villensteen Haulund appointed board member
- ManagementThomas Michael Mylius Kroman appointed director
- ManagementThomas Michael Mylius Kroman appointed board member
- ManagementBjørn Søndenskov appointed chair of the board
- ManagementSimon Paag appointed board member
- OwnershipBjørn Søndenskov registered as owner (10%)
- OwnershipSimon Paag registered as owner (50%)
- OwnershipSimon Paag is no longer registered as owner
- OwnershipPAAG HOLDINGS ApS registered as owner (50%)
- OwnershipSTEVITO APS registered as owner (10%)
- OwnershipMAVIHA HOLDING ApS registered as owner (25%)
- ManagementSimon Paag stepped down as director
- OwnershipPAAG HOLDINGS ApS is no longer registered as owner
- OwnershipSimon Paag is no longer registered as owner
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeindustry 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20181 changeaddress 1
- AddressMoved to Bryggernes Plads 17, 4, 1799 København V
20177 changesaddress 2 · management 1 · ownership 3 · name 1
- AddressMoved to Prinsessegade 1, kl. 1, 1422 København K
- ManagementSimon Elkjær Sarsgaard stepped down as director
- OwnershipPAAG HOLDINGS ApS registered as owner (100%)
- OwnershipNUTIMO ApS is no longer registered as owner
- OwnershipPAAG HOLDINGS ApS is no longer registered as owner
- AddressMoved to Danmarksgade 41, 1, 6700 Esbjerg
- NameName changed from SPINNAKER ApS to Spinnaker Nordic ApS
20166 changesmanagement 1 · ownership 3 · name 1 · capital 1
- ManagementSimon Elkjær Sarsgaard appointed director
- OwnershipNUTIMO ApS registered as owner (25%)
- OwnershipPAAG HOLDINGS ApS registered as owner (66.67%)
- OwnershipPAAG HOLDINGS ApS is no longer registered as owner
- NameName changed from SPINNAKER IVS to SPINNAKER ApS
- CapitalShare capital changed from 8,600 DKK to 50,000 DKK
20146 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 2
- AddressMoved to Bredgade 36C, 1, 1260 København K
- IndustryIndustry changed to Konsulentbistand vedrørende informationsteknologi (620200)
- FoundedRegistered as SPINNAKER IVS
- ManagementSimon Paag appointed director
- OwnershipPAAG HOLDINGS ApS registered as owner (100%)
- OwnershipSimon Paag registered as owner (100%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- Pedalatleten.dk ApSvia Simon Paag
- Aquaproof A/Svia Simon Paag
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.