Spice Town People A/S
Public limited companyCVR 38440306København KActive
Spice Town People A/S is a public limited company, based in København K, active in planning and design of advertising campaigns, founded in 2017. Net profit fell 63% from 2024 to 2025, ending at DKK 922k. With 12 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 2.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 17% (2024 → 2025), to DKK 7.6m.
- Net profit fell 63% (2024 → 2025), to DKK 922k.
- Equity fell 41% (2024 → 2025), to DKK 2.2m.
Employees
- 1 more employees than a year earlier: 12 (07/2026) against 11 (07/2025).
Management and owners, last 24 months
- New in management: Jeanette Elgaard Carlsson (board member, 30/09/2025) and Kirsten Munch Andersen (board member, 30/09/2025).
- Stepped down: Kenneth Lysell Madsen (board member, 30/09/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
- 29/10/2024: Moved to Refshalevej 167A, 1, 1432 København K
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −22 | −22 | −13 | 10,171 | 9,128 | 7,620 | −16.5% |
| Operating profit (EBIT) | – | – | – | 3,072 | 3,055 | 1,045 | −65.8% |
| Profit before tax | −16 | −13 | 10 | 3,114 | 3,191 | 1,205 | −62.2% |
| Net profit | −13 | −10 | 7 | 2,426 | 2,484 | 922 | −62.9% |
| Total assets | 438 | 444 | 454 | 4,476 | 5,993 | 5,922 | −1.2% |
| Equity | 429 | 419 | 426 | 2,853 | 3,636 | 2,158 | −40.7% |
| Liabilities | 9 | 25 | 28 | 1,623 | 2,356 | 3,764 | +59.7% |
| Cash and cash equivalents | 18 | 11 | 118 | 2,372 | 1,758 | 1,606 | −8.7% |
| Average number of employees | – | – | 0 | 13 | 11 | 11 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 41% from 2024 to 2025 (DKK 3.6m to DKK 2.2m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 18/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 07/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 05/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 7,516of 69,742 Better than 89% | No. 23,358of 69,964 Better than 67% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 55of 633 Better than 91% | No. 95of 634 Better than 85% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 5,782of 33,588 Better than 83% | No. 10,363of 33,687 Better than 69% |
| All companies of type A/S18,025 companies in the comparison | No. 10,210of 17,786 Better than 43% | No. 14,328of 18,024 Better than 21% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Spice Town People A/SDKK 7.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Spice Town People A/SDKK 922k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Spice Town People A/SDKK 2.2m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Spice Town People A/S12
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Julian Holding II A/S100%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Julian Møller | CEO | 23/02/2017 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jesper Julian Møller | Board member | 23/02/2017 |
| Karsten Søderberg | Chair of the board | 31/05/2019 |
| Jeanette Elgaard Carlsson | Board member | 30/09/2025 |
| Kirsten Munch Andersen | Board member | 30/09/2025 |
- Founders
- Julian Holding II A/S
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Michael Ziegler | Chair of the board | 23/02/2017 | 31/05/2019 |
| Jan Damsgaard | Board member | 23/02/2017 | 31/05/2019 |
| Christoffer Eshøj Weber | Director | 23/02/2017 | 30/11/2018 |
| Pernille Strandby Møller | Board member | 31/05/2019 | 06/06/2023 |
| Kenneth Lysell Madsen | Board member | 06/06/2023 | 30/09/2025 |
Signing rule: Selskabet tegnes af den administrerende direktør i forening med bestyrelsesformanden eller af den samlede bestyrelse.
Address and production units
1 active production unitsRefshalevej 167A
1432 København K
København Municipality · Postcode 1432
Other companies at the address (8)
- Julian Drift, Refshaleøen A/SRestaurants and cafés
- Julian Drift, Toldboden A/SRestaurants and cafés
- Julian Drift, Storms Pakhus A/SRestaurants and cafés
- DGH Drift A/SRestaurants and cafés
- Jdg A/SRestaurants and cafés
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Spice Town People A/S | Refshalevej 167A, 1, 1432 København K | 12 | 1022214876 |
Purpose
Selskabets formål er at drive reklame og markedsføringsaktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
31 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20255 changesmanagement 3 · accounts 1 · industry 1
- ManagementJeanette Elgaard Carlsson appointed board member
- ManagementKirsten Munch Andersen appointed board member
- ManagementKenneth Lysell Madsen stepped down as board member
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaddress 1 · accounts 1
- AddressMoved to Refshalevej 167A, 1, 1432 København K
- AccountsAnnual report for 2023 published
20234 changesaccounts 1 · management 2 · industry 1
- AccountsAnnual report for 2022 published
- ManagementKenneth Lysell Madsen appointed board member
- ManagementPernille Strandby Møller stepped down as board member
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20222 changesname 1 · accounts 1
- NameName changed from Julian International A/S to Spice Town People A/S
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20196 changesaddress 2 · management 4
- AddressMoved to Refshalevej 167A, 1, 1432 København K
- ManagementPernille Strandby Møller appointed board member
- ManagementKarsten Søderberg appointed chair of the board
- ManagementJan Damsgaard stepped down as board member
- ManagementMichael Ziegler stepped down as chair of the board
- AddressMoved to Refshalevej 167A, 1, 1432 København K
20183 changesmanagement 1 · address 2
- ManagementChristoffer Eshøj Weber stepped down as director
- AddressMoved to Danneskiold-Samsøes Allé 24, 1434 København K
- AddressMoved to Danneskiold-Samsøes Allé 24, 1434 København K
20177 changesfounded 1 · management 5 · ownership 1
- FoundedRegistered as Julian International A/S
- ManagementJesper Julian Møller appointed ceo
- ManagementJan Damsgaard appointed board member
- ManagementChristoffer Eshøj Weber appointed director
- ManagementMichael Ziegler appointed chair of the board
- ManagementJesper Julian Møller appointed board member
- OwnershipJulian Holding II A/S registered as owner (100%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- Tscherning A/Svia Karsten Søderberg
- Julian Drift, Refshaleøen A/Svia Christoffer Eshøj Weber
- Auction Group A/Svia Jan Damsgaard
- Julian Drift, Toldboden A/Svia Jeanette Elgaard Carlsson
- Julian Drift, Storms Pakhus A/Svia Christoffer Eshøj Weber
- DGH Drift A/Svia Christoffer Eshøj Weber
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.