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Soft Rebels ApS

Private limited companyCVR 34725683RisskovActive

Soft Rebels ApS is a private limited company, based in Risskov, active in wholesale of clothing, founded in 2012. Net profit fell 6% from 2024 to 2025, ending at DKK 2.2m. With 16 employees, the company is about 3 times larger than the industry median. 5 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 11.6m−0.2% vs. 2024
Net profitDKK 2.2m−6.4% vs. 2024
EquityDKK 8.6m−1.1% vs. 2024
Employees16latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 6% (2024 → 2025), to DKK 2.2m.
  • Equity fell 1% (2024 → 2025), to DKK 8.6m.

Employees

  • 3 more employees than a year earlier: 16 (08/2026) against 13 (08/2025).

Registrations, last 24 months

  • 14/05/2025: Name changed from SOFT SALES ApS to SOFT REBELS ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Soft Rebels ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,83111,5379,1508,97211,63211,610−0.2%
Operating profit (EBIT)2,2694,9721,4961,9173,2972,695−18.3%
Profit before tax2,2454,5671,9521,7713,0252,834−6.3%
Net profit1,7503,5611,5211,3782,3572,207−6.4%
Total assets11,92616,48318,72413,98516,50518,015+9.1%
Equity4,7339,4347,9569,3348,6918,598−1.1%
Liabilities6,9406,73010,3894,3237,5419,128+21%
Cash and cash equivalents622704147275526590+12.1%
Average number of employees101214121211−8.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Soft Rebels ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202413/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 11.6mNo. 100 of 356
Better than 72% of the companies in the industry
EquityDKK 8.6mNo. 123 of 356
Better than 66% of the companies in the industry
Number of employees16No. 119 of 356
Better than 67% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 3,725of 69,742
Better than 95%
No. 9,977of 69,964
Better than 86%
Same industry and fewer than 20 employees258 companies in the comparison
No. 17of 258
Better than 94%
No. 43of 258
Better than 84%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 3,727of 33,579
Better than 89%
No. 4,137of 33,678
Better than 88%
All companies of type ApS66,508 companies in the comparison
No. 5,046of 66,379
Better than 92%
No. 7,653of 66,505
Better than 88%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Soft Rebels ApSDKK 11.6m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Soft Rebels ApSDKK 2.2m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Soft Rebels ApSDKK 8.6m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Soft Rebels ApS16
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Oriental Holding ApS100%
Soft Rebels ApS

Management

2 active registrations

Executive management

Executive management at Soft Rebels ApS
NameRoleAppointed
Marianne Saxdorff BrinkmannCEO19/08/2013
Henrik Riis JensenDirector06/10/2023
Founders
Brian Christensen
Former management (1)
Former management at Soft Rebels ApS
NameRoleAppointedResigned
Brian ChristensenCEO29/10/201219/08/2013

Signing rule: Selskabet tegnes af en direktør.

Address and production units

2 active production units

Mosevej 20A
8240 Risskov

Aarhus Municipality · Postcode 8240

Other companies at the address (5)

Production units
Production unitAddressEmployeesP number
SOFT REBELS ApSMosevej 20A, 8240 Risskov91024689243
SOFT SALES ApSSøboparken 31, 5600 Faaborg41018019678

Purpose

Selskabets formål er drive handelsvirksomhed med brugskunst, interiør, smykker og andre livsstilsprodukter samt anden virksomhed, der naturligt har forbindelse hertil.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesname 1 · accounts 1
  • Name changed from SOFT SALES ApS to SOFT REBELS ApS
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesmanagement 1 · accounts 1
  • Henrik Riis Jensen appointed director
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20215 changesownership 2 · merger 1 · accounts 1 · address 1
  • ORIENTAL HOLDING ApS registered as owner (100%)
  • FASHION FARM ApS is no longer registered as owner
  • Merger registered in CVR
  • Annual report for 2020 published
  • Moved to Mosevej 20A, 8240 Risskov
20132 changesmanagement 2
  • Marianne Saxdorff Brinkmann appointed ceo
  • Brian Christensen stepped down as ceo
20125 changesname 1 · address 1 · founded 1 · management 1 · ownership 1
  • Name changed from SR AF 26-10-2012 ApS to SOFT SALES ApS
  • Moved to Søboparken 31, Korinth, 5600 Faaborg
  • Registered as SR AF 26-10-2012 ApS
  • Brian Christensen appointed ceo
  • FASHION FARM ApS registered as owner (100%)

Related companies

Same industry in Aarhus

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction