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Promovec A/S

Public limited companyCVR 32790089Aarhus NActive

Promovec A/S is a public limited company, based in Aarhus N, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2010. The company made a loss in both 2024 and 2025, most recently DKK 11.1m. With 43 employees, the company is about 9 times larger than the industry median. Equity fell to DKK 30m in 2025.

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Key figures · financial year 2025

Gross profitDKK 15.4m−33% vs. 2024
Net profit−DKK 11.1m−23.6% vs. 2024
EquityDKK 30m−27% vs. 2024
Employees43latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 33% (2024 → 2025), to DKK 15.4m.
  • The loss grew: from DKK 9m to DKK 11.1m (2024 → 2025).
  • Equity fell 27% (2024 → 2025), to DKK 30m.

Employees

  • 11 fewer employees than a year earlier: 43 (08/2026) against 54 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Promovec A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit29,47559,78755,20643,03323,01015,412−33%
Operating profit (EBIT)8,09432,97123,8418,304−8,309−12,816−54.2%
Profit before tax6,82132,43823,5635,622−11,573−14,340−23.9%
Net profit5,44025,49518,5374,370−8,997−11,117−23.6%
Total assets69,618125,598180,817137,100115,285145,707+26.4%
Equity20,73544,23159,76750,13741,14030,023−27%
Liabilities46,07278,081116,26681,93371,593114,329+59.7%
Cash and cash equivalents87923137,02724+47.4%
Average number of employees485860–5548−12.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Promovec A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202523/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202428/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202316/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202222/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202102/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202010/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304050607009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 15.4mNo. 25 of 140
Better than 83% of the companies in the industry
EquityDKK 30mNo. 12 of 140
Better than 92% of the companies in the industry
Number of employees43No. 12 of 140
Better than 92% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 4,047of 9,892
Better than 59%
No. 1,192of 9,922
Better than 88%
Same industry and 20–49 employees17 companies in the comparison
No. 12of 17
Better than 31%
No. 4of 17
Better than 81%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 4,257of 24,791
Better than 83%
No. 3,394of 24,909
Better than 86%
All companies of type A/S18,025 companies in the comparison
No. 7,083of 17,786
Better than 60%
No. 4,922of 18,024
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Promovec A/SDKK 15.4m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Promovec A/S−DKK 11.1m
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Promovec A/SDKK 30m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Promovec A/S43
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Promovec Group A/S100%
Promovec A/S

Management

5 active registrations

Executive management

Executive management at Promovec A/S
NameRoleAppointed
Jesper LundqvistDirector25/02/2010

Board of directors

Board of directors at Promovec A/S
NameRoleAppointed
Kurt Schlott HansenBoard member20/06/2012
Gert KristiansenChair of the board20/06/2012
Brian ChristensenBoard member20/06/2012
Camilla DeichmannBoard member20/02/2023
Former management (5)
Former management at Promovec A/S
NameRoleAppointedResigned
Jesper LundqvistBoard member25/02/201020/06/2012
Ivan Horn JacobsenBoard member25/02/201029/03/2010
Leif Sørensen DamDeputy chair29/03/201020/06/2012
Hans Gram AndersenBoard member18/11/201402/05/2017
Monika Andersen FigenDirector01/07/202330/06/2024

Signing rule: Selskabet tegnes af direktøren og 1 bestyrelsesmedlem eller af 2 bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Langdyssen 6
8200 Aarhus N

Aarhus Municipality · Postcode 8200

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Promovec A/SLangdyssen 6, Lisbjerg, 8200 Aarhus N431015923411

Purpose

Selskabets formål er udviking og salg af forskellge produker og anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20251 changeaccounts 1
  • Annual report for 2025 published
20242 changesaccounts 1 · management 1
  • Annual report for 2024 published
  • Monika Andersen Figen stepped down as director
20233 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Monika Andersen Figen appointed director
  • Camilla Deichmann appointed board member
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Langdyssen 6, Lisbjerg, 8200 Aarhus N
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20191 changecapital 1
  • Share capital changed from 500,000 DKK to 5,000,000 DKK
20181 changename 1
  • Name changed from PRO-MOVEC A/S to Promovec A/S
20171 changemanagement 1
  • Hans Gram Andersen stepped down as board member
20151 changeownership 1
  • Promovec Group A/S registered as owner (100%)
20142 changesmanagement 1 · address 1
  • Hans Gram Andersen appointed board member
  • Moved to Brunbjergvej 2, 8240 Risskov
20131 changeindustry 1
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
20125 changesmanagement 5
  • Gert Kristiansen appointed chair of the board
  • Brian Christensen appointed board member
  • Kurt Schlott Hansen appointed board member
  • Leif Sørensen Dam stepped down as deputy chair
  • Jesper Lundqvist stepped down as board member
20107 changesmanagement 5 · address 1 · founded 1
  • Leif Sørensen Dam appointed deputy chair
  • Ivan Horn Jacobsen stepped down as board member
  • Moved to Stavneagervej 12, 8250 Egå
  • Registered as PRO-MOVEC A/S
  • Jesper Lundqvist appointed director
  • Ivan Horn Jacobsen appointed board member
  • Jesper Lundqvist appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction