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Fenix Outdoor, Danmark ApS

Private limited companyCVR 25894383LystrupActive

Fenix Outdoor, Danmark ApS is a private limited company, based in Lystrup, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2001. Measured by gross profit, it ranks no. 10 of 140 companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 36.1m+5.3% vs. 2024
Net profitDKK 23.4m+4.6% vs. 2024
EquityDKK 38.7m+0.9% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 5% (2024 → 2025), to DKK 36.1m.
  • Net profit rose 5% (2024 → 2025), to DKK 23.4m.

Employees

  • 1 more employees than a year earlier: 11 (08/2026) against 10 (08/2025).

Management and owners, last 24 months

  • New in management: Kasper Helbo Holmboe (ceo, 14/11/2024).
  • Stepped down: Alex Koska (director, 14/11/2024).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Fenix Outdoor, Danmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit39,10542,82040,37038,70734,29436,100+5.3%
Operating profit (EBIT)33,67537,30934,70932,76627,06529,161+7.7%
Profit before tax33,61737,30134,82533,90328,62929,930+4.5%
Net profit26,22129,09627,17226,45022,33523,352+4.6%
Total assets48,52561,16062,59883,82174,27351,944−30.1%
Equity33,24842,34344,51540,96538,30038,652+0.9%
Liabilities15,27718,81718,08342,85635,97313,292−63%
Cash and cash equivalents21,39423,36431,50753,3701,0481,181+12.7%
Average number of employees88891110−9.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Fenix Outdoor, Danmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202505/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202212/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 36.1mNo. 10 of 140
Better than 94% of the companies in the industry
EquityDKK 38.7mNo. 10 of 140
Better than 94% of the companies in the industry
Number of employees11No. 39 of 140
Better than 73% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 715of 69,742
Better than 99%
No. 3,741of 69,964
Better than 95%
Same industry and fewer than 20 employees114 companies in the comparison
No. 2of 114
Better than 99%
No. 3of 114
Better than 98%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,988of 24,791
Better than 92%
No. 2,843of 24,909
Better than 89%
All companies of type ApS66,508 companies in the comparison
No. 1,122of 66,379
Better than 98%
No. 2,596of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Fenix Outdoor, Danmark ApSDKK 36.1m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Fenix Outdoor, Danmark ApSDKK 23.4m
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Fenix Outdoor, Danmark ApSDKK 38.7m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Fenix Outdoor, Danmark ApS11
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Fenix Outdoor AB100%
Fenix Outdoor, Danmark ApS

Management

2 active registrations

Executive management

Executive management at Fenix Outdoor, Danmark ApS
NameRoleAppointed
Jan Thomas LindbergDirector13/08/2018
Kasper Helbo HolmboeCEO14/11/2024
Founders
Anpartsselskabet Stakemann
Former management (9)
Former management at Fenix Outdoor, Danmark ApS
NameRoleAppointedResigned
Peter Andreas StakemannDirector01/02/200102/04/2001
Kjell ApelquistDirector02/04/200122/10/2004
Lena Elisabet UlanderDirector02/04/200114/02/2008
Ulf Ove GustafssonCEO25/11/200401/03/2006
Ernst Johan VikmanDirector01/03/200614/02/2008
Thomas LindbergDirector14/02/200825/01/2014
Martin AxelhedDirector14/02/200825/01/2014
Lars RyslevDirector25/01/201413/08/2018
Alex KoskaDirector25/01/201414/11/2024

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Bremårevej 3
8520 Lystrup

Aarhus Municipality · Postcode 8520

Production units
Production unitAddressEmployeesP number
FENIX OUTDOOR, DANMARK ApSBremårevej 3, 8520 Lystrup111008276281

Purpose

Selskabets formål er at forhandle sportsudstyre og konfektion med hovedvægt på aktivt friluftsliv samt anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20243 changesmanagement 2 · accounts 1
  • Kasper Helbo Holmboe appointed ceo
  • Alex Koska stepped down as director
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20182 changesmanagement 2
  • Jan Thomas Lindberg appointed director
  • Lars Ryslev stepped down as director
20145 changesname 1 · management 4
  • Name changed from FJÄLLRÄVEN ApS to FENIX OUTDOOR, DANMARK ApS
  • Lars Ryslev appointed director
  • Alex Koska appointed director
  • Thomas Lindberg stepped down as director
  • Martin Axelhed stepped down as director
20111 changeaddress 1
  • Moved to Bremårevej 3, 8520 Lystrup
20085 changesmanagement 4 · industry 1
  • Thomas Lindberg appointed director
  • Martin Axelhed appointed director
  • Ernst Johan Vikman stepped down as director
  • Lena Elisabet Ulander stepped down as director
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
20062 changesmanagement 2
  • Ernst Johan Vikman appointed director
  • Ulf Ove Gustafsson stepped down as ceo
20042 changesmanagement 2
  • Ulf Ove Gustafsson appointed ceo
  • Kjell Apelquist stepped down as director
20021 changeaddress 1
  • Moved to Norddigesvej 4, 8240 Risskov
200110 changesaddress 3 · name 1 · management 4 · founded 1 · ownership 1
  • Moved to Vestre Ringgade 46, 8000 Aarhus C
  • Moved to Louis Hammerichs Vej 5, 3. th, 8200 Aarhus N
  • Name changed from ApS KBUS 38 NR. 4233 to FJÄLLRÄVEN ApS
  • Moved to Strandvejen 44, 2900 Hellerup
  • Kjell Apelquist appointed director
  • Lena Elisabet Ulander appointed director
  • Peter Andreas Stakemann stepped down as director
  • Registered as ApS KBUS 38 NR. 4233
  • Peter Andreas Stakemann appointed director
  • Fenix Outdoor AB registered as owner (100%)

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction