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Smiley Fitness ApS

Private limited companyCVR 35035702HillerødActive

Smiley Fitness ApS is a private limited company, based in Hillerød, active in fitness facilities, founded in 2013. Net profit rose 26% from 2024 to 2025, ending at DKK 2.4m. Profit has grown three years in a row. With 44 employees, the company is about 22 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 5.7m+14.8% vs. 2024
Net profitDKK 2.4m+25.9% vs. 2024
EquityDKK 4.4m−11.6% vs. 2024
Employees44latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 5.7m.
  • Net profit rose 26% (2024 → 2025), to DKK 2.4m.
  • Equity fell 12% (2024 → 2025), to DKK 4.4m.

Registrations, last 24 months

  • 01/08/2025: Industry changed to Fitness facilities (931300)
  • 01/01/2025: Industry changed to Operation of day spas, saunas and steam baths (962300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
EquityNet profit
Financial figures for Smiley Fitness ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,4803,1724,5484,8694,9235,650+14.8%
Operating profit (EBIT)1,2451,0932,0732,4002,4403,099+27%
Profit before tax1,2201,0452,0212,4132,4783,113+25.6%
Net profit9508121,5661,8771,9272,426+25.9%
Total assets7,3437,0618,0857,5686,4575,397−16.4%
Equity5,7565,5687,1346,0104,9374,363−11.6%
Liabilities1,5341,4117281,3541,320853−35.4%
Cash and cash equivalents5,2114,9435,4955,3774,0793,255−20.2%
Average number of employees333340−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Smiley Fitness ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202422/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202329/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202010/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 5.7mNo. 24 of 361
Better than 94% of the companies in the industry
EquityDKK 4.4mNo. 17 of 361
Better than 96% of the companies in the industry
Number of employees44No. 323 of 361
Better than 11% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 7,389of 9,892
Better than 25%
No. 5,025of 9,922
Better than 49%
Same industry and 20–49 employees74 companies in the comparison
No. 5of 74
Better than 95%
No. 4of 74
Better than 96%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,757of 33,588
Better than 77%
No. 6,688of 33,687
Better than 80%
All companies of type ApS66,508 companies in the comparison
No. 12,129of 66,379
Better than 82%
No. 12,365of 66,505
Better than 81%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Smiley Fitness ApSDKK 5.7m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Smiley Fitness ApSDKK 2.4m
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Smiley Fitness ApSDKK 4.4m
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Smiley Fitness ApS44
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Refsing Holding ApS50%
  • Nikolaj Nielsen Holding ApS50%
Smiley Fitness ApS

Management

1 active registrations

Executive management

Executive management at Smiley Fitness ApS
NameRoleAppointed
Nikolaj Bjerregaard NielsenDirector24/01/2013
Founders
Thomas Berthelsen Holding, Hillerød ApS, Natasza Holding ApS, Nikolaj Nielsen Holding ApS
Former management (2)
Former management at Smiley Fitness ApS
NameRoleAppointedResigned
Thomas Ekelund-BerthelsenDirector24/01/201321/12/2018
Jens Refsing AndersenDirector21/12/201814/01/2022

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Carlsbergvej 32A
3400 Hillerød

Hillerød Municipality · Postcode 3400

Production units
Production unitAddressEmployeesP number
SMILEY FITNESS ApSCarlsbergvej 32A, 3400 Hillerød491018243837

Purpose

Selskabets formål er at drive fitness-center og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesindustry 2 · accounts 1
  • Industry changed to Fitness facilities (931300)
  • Annual report for 2024 published
  • Industry changed to Operation of day spas, saunas and steam baths (962300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20225 changesownership 3 · accounts 1 · management 1
  • NIKOLAJ NIELSEN HOLDING ApS registered as owner (50%)
  • REFSING HOLDING ApS registered as owner (50%)
  • NIKOLAJ NIELSEN HOLDING ApS is no longer registered as owner
  • Annual report for 2021 published
  • Jens Refsing Andersen stepped down as director
20214 changesownership 3 · accounts 1
  • NIKOLAJ NIELSEN HOLDING ApS registered as owner (100%)
  • NIKOLAJ NIELSEN HOLDING ApS is no longer registered as owner
  • Annual report for 2020 published
  • FitnessX Øst ApS is no longer registered as owner
20202 changesaddress 2
  • Moved to Carlsbergvej 32A, 3400 Hillerød
  • Moved to Carlsbergvej 32A, 3400 Hillerød
20193 changesownership 2 · address 1
  • FitnessX Øst ApS registered as owner (50%)
  • REFSING HOLDING ApS is no longer registered as owner
  • Moved to Carlsbergvej 32A, 3400 Hillerød
20184 changesmanagement 2 · ownership 2
  • Jens Refsing Andersen appointed director
  • Thomas Ekelund-Berthelsen stepped down as director
  • REFSING HOLDING ApS registered as owner (50%)
  • THOMAS BERTHELSEN HOLDING, HILLERØD ApS is no longer registered as owner
20152 changesownership 2
  • THOMAS BERTHELSEN HOLDING, HILLERØD ApS registered as owner (50%)
  • NIKOLAJ NIELSEN HOLDING ApS registered as owner (50%)
20134 changesindustry 1 · founded 1 · management 2
  • Industry changed to Aktiviteter vedrørende fysisk velvære (960400)
  • Registered as SMILEY FITNESS ApS
  • Thomas Ekelund-Berthelsen appointed director
  • Nikolaj Bjerregaard Nielsen appointed director

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction