CVRdatabase
Menu

SeUr.dk ApS

Private limited companyCVR 38838075København KActive

SeUr.dk ApS is a private limited company, based in København K, active in retail sale of watches and jewellery, founded in 2017. Equity was negative at the end of 2025 (−DKK 175k). The company made a loss in both 2024 and 2025, most recently DKK 332k.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 182k+154.5% vs. 2024
Net profit−DKK 332k+68.4% vs. 2024
Equity−DKK 175k−211.3% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss got smaller: from DKK 1.1m to DKK 332k (2024 → 2025).
  • Equity turned negative: −DKK 175k (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).

Registrations, last 24 months

  • 04/05/2026: Moved to Hindegade 6, 1303 København K
  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for SeUr.dk ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9002,0911,346340−334182+154.5%
Operating profit (EBIT)4031,463753−165−835−153+81.7%
Profit before tax3481,324664−367−970−332+65.8%
Net profit2401,060531−286−1,051−332+68.4%
Total assets5,4887,4936,4335,3933,6563,010−17.7%
Equity6551,7141,7451,209157−175−211.3%
Liabilities4,8345,7794,6884,1843,4983,185−8.9%
Cash and cash equivalents0––354247351+42.1%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 175k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for SeUr.dk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202007/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 182kNo. 220 of 242
Better than 9% of the companies in the industry
Equity−DKK 175kNo. 221 of 242
Better than 9% of the companies in the industry
Number of employees2No. 198 of 242
Better than 18% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 59,723of 69,742
Better than 14%
No. 63,349of 69,964
Better than 9%
Same industry and fewer than 20 employees220 companies in the comparison
No. 198of 220
Better than 10%
No. 199of 220
Better than 10%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,803of 33,588
Better than 11%
No. 29,883of 33,687
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 57,444of 66,379
Better than 13%
No. 59,726of 66,505
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. SeUr.dk ApSDKK 182k
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. SeUr.dk ApS−DKK 332k
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. SeUr.dk ApS−DKK 175k
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. SeUr.dk ApS2
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
SeUr.dk ApS

Management

2 active registrations

Executive management

Executive management at SeUr.dk ApS
NameRoleAppointed
Morten Kollerup NielsenDirector07/08/2017
Benn d'AmbraDirector07/08/2017
Founders
Benn d'Ambra, Mokoni ApS

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

Hindegade 6
1303 København K

København Municipality · Postcode 1303

Production units
Production unitAddressEmployeesP number
SeUr.dk ApSHindegade 6, 1303 København K21022726974

Purpose

Selskabets formål er handel med ure, herunder Internethandel samt anden virksomhed, der efter direktionens skøn er beslægtet hermed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Hindegade 6, 1303 København K
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Vesterballevej 1, Snoghøj, 7000 Fredericia
20182 changesownership 2
  • PEBEDA Holding ApS registered as owner (50%)
  • Benn d'Ambra is no longer registered as owner
20175 changesfounded 1 · management 2 · ownership 2
  • Registered as SeUr.dk ApS
  • Morten Kollerup Nielsen appointed director
  • Benn d'Ambra appointed director
  • Benn d'Ambra registered as owner (50%)
  • Mokoni ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction