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Sej & Stærk ApS

Private limited companyCVR 41811773Randers NVActive

Sej & Stærk ApS is a private limited company, based in Randers NV, active in fitness facilities, founded in 2020. Net profit rose 1214% from 2024 to 2025, ending at DKK 80,635. With 14 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 642k+29.2% vs. 2024
Net profitDKK 80,635+1,214.3% vs. 2024
EquityDKK 62,307+440% vs. 2024
Employees14latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 29% (2024 → 2025), to DKK 642k.
  • Net profit rose 1,214% (2024 → 2025), to DKK 80,635.
  • Equity turned positive again: DKK 62,307 (2024 → 2025).

Employees

  • 9 more employees than a year earlier: 14 (07/2026) against 5 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100k20212022202320242025
EquityNet profit
Financial figures for Sej & Stærk ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit−169119449497642+29.2%
Operating profit (EBIT)−188113232280+257.3%
Profit before tax–107181478+439.6%
Net profit−18810716681+1,214.3%
Total assets81155196225206−8.3%
Equity−148−41−24−1862+440%
Liabilities230196219234138−41%
Cash and cash equivalents1033411417+22.8%
Average number of employees211110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m20212022202320242025
Gross profitMedian, the industry (361 companies)

Annual reports

5 financial years
Annual reports for Sej & Stærk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202512/03/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202425/03/2025The companyPDFXBRL
202301/10/2022 – 30/09/202322/01/2024The companyPDFXBRL
202201/10/2021 – 30/09/202221/03/2023The companyPDFXBRL
202123/10/2020 – 30/09/202114/01/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 642kNo. 237 of 361
Better than 34% of the companies in the industry
EquityDKK 62,307No. 217 of 361
Better than 40% of the companies in the industry
Number of employees14No. 201 of 361
Better than 44% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 51,578of 69,742
Better than 26%
No. 56,680of 69,964
Better than 19%
Same industry and fewer than 20 employees263 companies in the comparison
No. 152of 263
Better than 42%
No. 146of 263
Better than 45%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 26,462of 33,588
Better than 21%
No. 27,002of 33,687
Better than 20%
All companies of type ApS66,508 companies in the comparison
No. 49,627of 66,379
Better than 25%
No. 52,906of 66,505
Better than 20%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Sej & Stærk ApSDKK 642k
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Sej & Stærk ApSDKK 80,635
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Sej & Stærk ApSDKK 62,307
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Sej & Stærk ApS14
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Susanne Knudsen100%
Sej & Stærk ApS

Management

1 active registrations

Executive management

Executive management at Sej & Stærk ApS
NameRoleAppointed
Susanne KnudsenDirector01/05/2022
Founders
Susanne Knudsen, Michael Hald
Former management (1)
Former management at Sej & Stærk ApS
NameRoleAppointedResigned
Michael HaldDirector23/10/202001/05/2022

Signing rule: Selskabet tegnes af en direktør

Address and production units

2 active production units

Industrivej 10
8920 Randers NV

Randers Municipality · Postcode 8920

Production units
Production unitAddressEmployeesP number
Sej & Stærk ApSIndustrivej 10, 8920 Randers NV61026426401
Bolleriet By SusBorgergade 2, 8900 Randers C–1032631971

Purpose

Selskabets formål er drift af fitnesscenter, undervisning i fysisk træning, foretage investeringer, at bedrive handel og med førnævnte beslægtede aktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20226 changesmanagement 2 · ownership 3 · accounts 1
  • Susanne Knudsen appointed director
  • Michael Hald stepped down as director
  • Susanne Knudsen registered as owner (100%)
  • Michael Hald is no longer registered as owner
  • Susanne Knudsen is no longer registered as owner
  • Annual report for 2021 published
20204 changesfounded 1 · management 1 · ownership 2
  • Registered as Sej & Stærk ApS
  • Michael Hald appointed director
  • Susanne Knudsen registered as owner (50%)
  • Michael Hald registered as owner (50%)

Related companies

Same industry in Randers

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction