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Seerup Optics, Herning ApS

Private limited companyCVR 10609933HerningActive

Seerup Optics, Herning ApS is a private limited company, based in Herning, active in optician activities, founded in 1986. Net profit rose 283% from 2024 to 2025, ending at DKK 604k. Equity grew to DKK 1.8m in 2025. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profitDKK 3.9m+30.6% vs. 2024
Net profitDKK 604k+283.2% vs. 2024
EquityDKK 1.8m+50.8% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 31% (2024 → 2025), to DKK 3.9m.
  • Net profit rose 283% (2024 → 2025), to DKK 604k.
  • Equity rose 51% (2024 → 2025), to DKK 1.8m.

Employees

  • 2 fewer employees than a year earlier: 6 (08/2026) against 8 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Optician activities (477410)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Seerup Optics, Herning ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,7442,8382,4472,8312,9973,915+30.6%
Operating profit (EBIT)177382−430−134312900+188.5%
Profit before tax157357−537−265210781+272.1%
Net profit386269−427−207158604+283.2%
Total assets2,1202,4905,8475,1054,5734,609+0.8%
Equity1,4778223381,0311,1881,792+50.8%
Liabilities6361,6685,4473,9793,2372,614−19.2%
Cash and cash equivalents36517472−71%
Average number of employees5544440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (313 companies)

Annual reports

6 financial years
Annual reports for Seerup Optics, Herning ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202110/03/2022The companyPDFXBRL
202001/05/2019 – 30/04/202026/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

313 companies in the database

Comparison with the other companies in optician activities based on the latest financial year.

Gross profitDKK 3.9mNo. 125 of 312
Better than 60% of the companies in the industry
EquityDKK 1.8mNo. 86 of 313
Better than 73% of the companies in the industry
Number of employees6No. 136 of 313
Better than 57% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 478k, equity DKK 1.1m, 4 employees.

DKK 100kDKK 807kDKK 6.5mDKK 52.6mDKK 211.7mHere
Distribution of gross profit for 312 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 17,517of 69,742
Better than 75%
No. 25,782of 69,964
Better than 63%
Same industry and fewer than 20 employees294 companies in the comparison
No. 107of 294
Better than 64%
No. 75of 294
Better than 75%
Companies that are at least 30 years old10,276 companies in the comparison
No. 6,121of 10,152
Better than 40%
No. 8,055of 10,275
Better than 22%
All companies of type ApS66,508 companies in the comparison
No. 17,577of 66,379
Better than 74%
No. 21,865of 66,505
Better than 67%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Optician activities
Gross profit
  1. Seerup Optics, Herning ApSDKK 3.9m
  2. Synsam Group Denmark A/SDKK 424.7m
  3. F.a. Thiele A/SDKK 212.5m
Net profit
  1. Seerup Optics, Herning ApSDKK 604k
  2. Synsam Group Denmark A/S−DKK 17.2m
  3. F.a. Thiele A/SDKK 4.3m
Equity
  1. Seerup Optics, Herning ApSDKK 1.8m
  2. Synsam Group Denmark A/SDKK 798.2m
  3. F.a. Thiele A/SDKK 58.7m
Employees
  1. Seerup Optics, Herning ApS6
  2. Synsam Group Denmark A/S675
  3. F.a. Thiele A/S306

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mads Seerup Holding ApS66.67%
  • Michael Fenger Holding ApS20%
Seerup Optics, Herning ApS

Management

3 active registrations

Executive management

Executive management at Seerup Optics, Herning ApS
NameRoleAppointed
Mads SeerupDirector05/05/2020

Board of directors

Board of directors at Seerup Optics, Herning ApS
NameRoleAppointed
Mads SeerupBoard member30/09/2020
Louise SeerupBoard member04/05/2021
Founders
Flemming Frank, Steen Holst Nissen, Søren Bjørnø
Former management (10)
Former management at Seerup Optics, Herning ApS
NameRoleAppointedResigned
Steen Holst NissenDirector30/12/198605/07/1995
Flemming FrankDirector30/12/198621/10/2010
Søren BjørnøDirector30/12/198629/10/2001
Preben Møller LaursenBoard member21/10/201023/03/2015
Preben Møller LaursenDirector21/10/201023/03/2015
Flemming FrankBoard member21/10/201031/12/2014
Flemming FrankChair of the board01/01/201505/05/2020
Flemming FrankDirector01/01/201505/05/2020
Mads SeerupChair of the board05/05/202025/06/2020
Jeppe SeerupBoard member30/09/202004/05/2021

Signing rule: Selskabet tegnes af en direktør alene eller af den samlede bestyrelse.

Address and production units

1 active production units

Bredgade 3
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unitAddressEmployeesP number
Seerup Optics, Herning ApSBredgade 3, 7400 Herning61000105538

Purpose

Selskabets formål er optikervirksomhed, herunder salg af briller, kontaktlinser m.m. og anden dermed beslægtet virksomhed efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

52 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Optician activities (477410)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesaccounts 1 · capital 1 · ownership 1
  • Annual report for 2022 published
  • Share capital changed from 200,000 DKK to 250,000 DKK
  • Michael Fenger Holding ApS registered as owner (20%)
20222 changesaddress 1 · accounts 1
  • Moved to Bredgade 3, 7400 Herning
  • Annual report for 2021 published
20216 changesmanagement 2 · ownership 3 · accounts 1
  • Louise Seerup appointed board member
  • Jeppe Seerup stepped down as board member
  • MADS SEERUP HOLDING ApS registered as owner (66.67%)
  • J.A.A.K. HOLDING ApS is no longer registered as owner
  • MADS SEERUP HOLDING ApS is no longer registered as owner
  • Annual report for 2020 published
202016 changesmanagement 7 · ownership 7 · address 1 · name 1
  • Mads Seerup appointed board member
  • Jeppe Seerup appointed board member
  • J.A.A.K. HOLDING ApS registered as owner (33.33%)
  • MADS SEERUP HOLDING ApS registered as owner (50%)
  • MADS SEERUP HOLDING ApS is no longer registered as owner
  • Moved to Bredgade 12A, 7400 Herning
  • Name changed from ANPARTSSELSKABET 060653, HERNING to Seerup Optics, Herning ApS
  • Mads Seerup stepped down as chair of the board
  • Mads Seerup appointed chair of the board
  • Mads Seerup appointed director
  • Flemming Frank stepped down as chair of the board
  • Flemming Frank stepped down as director
  • MADS SEERUP HOLDING ApS registered as owner (100%)
  • SEERUP OPTICS, KOLDING ApS registered as owner (100%)
  • SEERUP OPTICS, KOLDING ApS is no longer registered as owner
  • FRANK HOLDING, HERNING ApS is no longer registered as owner
20191 changeaddress 1
  • Moved to Bredgade 12, 7400 Herning
20181 changeaddress 1
  • Moved to Bredgade 12, 7400 Herning
20156 changesaddress 1 · management 4 · ownership 1
  • Moved to Bredgade 12, 7400 Herning
  • Preben Møller Laursen stepped down as director
  • Preben Møller Laursen stepped down as board member
  • FRANK HOLDING, HERNING ApS registered as owner (100%)
  • Flemming Frank appointed chair of the board
  • Flemming Frank appointed director
20141 changemanagement 1
  • Flemming Frank stepped down as board member
20104 changesmanagement 4
  • Flemming Frank appointed board member
  • Preben Møller Laursen appointed director
  • Preben Møller Laursen appointed board member
  • Flemming Frank stepped down as director
20031 changename 1
  • Name changed from MIDTJYSK KONTAKTLINSEKLINIK ApS to ANPARTSSELSKABET 060653, HERNING
20011 changemanagement 1
  • Søren Bjørnø stepped down as director
19952 changescapital 1 · management 1
  • Share capital changed from 297,000 DKK to 200,000 DKK
  • Steen Holst Nissen stepped down as director
19864 changesfounded 1 · management 3
  • Registered as MIDTJYSK KONTAKTLINSEKLINIK ApS
  • Flemming Frank appointed director
  • Søren Bjørnø appointed director
  • Steen Holst Nissen appointed director

Related companies

Same industry in Herning

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction