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Jessen Briller X Seerup ApS

Private limited companyCVR 27395481Aarhus CActive

Jessen Briller X Seerup ApS is a private limited company, based in Aarhus C, active in optician activities, founded in 2003. Net profit rose 128% from 2024 to 2025, ending at DKK 3.6m. Equity grew to DKK 3.8m in 2025. Gross profit is higher than that of 92% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.4m+24.6% vs. 2024
Net profitDKK 3.6m+128% vs. 2024
EquityDKK 3.8m+118.3% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 25% (2024 → 2025), to DKK 9.4m.
  • Net profit rose 128% (2024 → 2025), to DKK 3.6m.
  • Equity rose 118% (2024 → 2025), to DKK 3.8m.

Employees

  • 2 more employees than a year earlier: 11 (08/2026) against 9 (08/2025).

Management and owners, last 24 months

  • New in management: Mads Seerup (director, 02/01/2025).
  • Stepped down: Michael Frederiksen (ceo, 02/01/2025), Michael Frederiksen (board member, 02/01/2025) and Bettina Reffstrup Frederiksen (chair of the board, 02/01/2025) (+1).
  • New owners registered: Mbml ApS (13/03/2026), Seerup Administration ApS (13/03/2026) and Seerup Administration ApS (02/01/2025).
  • No longer registered as owner: Mbml ApS (12/03/2026) and Seerup Administration ApS (12/03/2026).

Registrations, last 24 months

  • 27/03/2025: Name changed from JESSEN BRILLER ApS to JESSEN BRILLER x SEERUP ApS
  • 01/01/2025: Industry changed to Optician activities (477410)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Jessen Briller X Seerup ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,6597,8237,7377,8477,5259,376+24.6%
Operating profit (EBIT)2,8993,5913,1372,6612,1194,860+129.3%
Profit before tax2,9043,5203,0212,5492,0404,653+128.1%
Net profit2,2632,7422,3551,9861,5883,620+128%
Total assets5,1155,1414,5954,0973,7426,166+64.8%
Equity2,3932,8722,4852,1161,7183,750+118.3%
Liabilities2,6962,2552,1101,9812,0242,392+18.2%
Cash and cash equivalents1,1102752024041452,728+1,783.8%
Average number of employees788898−11.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (313 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Jessen Briller X Seerup ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

313 companies in the database

Comparison with the other companies in optician activities based on the latest financial year.

Gross profitDKK 9.4mNo. 26 of 312
Better than 92% of the companies in the industry
EquityDKK 3.8mNo. 28 of 313
Better than 91% of the companies in the industry
Number of employees11No. 27 of 313
Better than 92% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 478k, equity DKK 1.1m, 4 employees.

DKK 100kDKK 807kDKK 6.5mDKK 52.6mDKK 211.7mHere
Distribution of gross profit for 312 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 5,364of 69,742
Better than 92%
No. 16,940of 69,964
Better than 76%
Same industry and fewer than 20 employees294 companies in the comparison
No. 10of 294
Better than 97%
No. 23of 294
Better than 92%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,275of 24,791
Better than 75%
No. 11,178of 24,909
Better than 55%
All companies of type ApS66,508 companies in the comparison
No. 6,631of 66,379
Better than 90%
No. 13,673of 66,505
Better than 79%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Optician activities
Gross profit
  1. Jessen Briller X Seerup ApSDKK 9.4m
  2. Synsam Group Denmark A/SDKK 424.7m
  3. F.a. Thiele A/SDKK 212.5m
Net profit
  1. Jessen Briller X Seerup ApSDKK 3.6m
  2. Synsam Group Denmark A/S−DKK 17.2m
  3. F.a. Thiele A/SDKK 4.3m
Equity
  1. Jessen Briller X Seerup ApSDKK 3.8m
  2. Synsam Group Denmark A/SDKK 798.2m
  3. F.a. Thiele A/SDKK 58.7m
Employees
  1. Jessen Briller X Seerup ApS11
  2. Synsam Group Denmark A/S675
  3. F.a. Thiele A/S306

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mbml ApS25%
  • Seerup Administration ApS66.67%
Jessen Briller X Seerup ApS

Management

1 active registrations

Executive management

Executive management at Jessen Briller X Seerup ApS
NameRoleAppointed
Mads SeerupDirector02/01/2025
Founders
Mbml ApS
Former management (7)
Former management at Jessen Briller X Seerup ApS
NameRoleAppointedResigned
Michael FrederiksenCEO16/10/200302/01/2025
Peter SandahlChair of the board26/01/200610/05/2007
Michael FrederiksenBoard member26/01/200602/01/2025
Torben Skov MøllerBoard member26/01/200610/05/2007
Jens Broe ChristensenBoard member26/01/200610/05/2007
Bettina Reffstrup FrederiksenChair of the board10/05/200702/01/2025
Peter FrederiksenBoard member10/05/200702/01/2025

Signing rule: Selskabet tegnes af direktøren

Address and production units

1 active production units

Skt. Clemens Stræde 9
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
JESSEN BRILLER x SEERUP ApSSkt. Clemens Stræde 9, 8000 Aarhus C111010159144

Purpose

Selskabets formål er at drive detailvirksomhed med salg af briller, kontaktlinser og dertil hørende virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20265 changesownership 4 · accounts 1
  • MBML ApS registered as owner (25%)
  • Seerup Administration ApS registered as owner (66.67%)
  • Seerup Administration ApS is no longer registered as owner
  • MBML ApS is no longer registered as owner
  • Annual report for 2025 published
20259 changesaccounts 1 · name 1 · management 5 · ownership 1 · industry 1
  • Annual report for 2024 published
  • Name changed from JESSEN BRILLER ApS to JESSEN BRILLER x SEERUP ApS
  • Mads Seerup appointed director
  • Bettina Reffstrup Frederiksen stepped down as chair of the board
  • Peter Frederiksen stepped down as board member
  • Michael Frederiksen stepped down as board member
  • Michael Frederiksen stepped down as ceo
  • Seerup Administration ApS registered as owner (50%)
  • Industry changed to Optician activities (477410)
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Skt. Clemens Stræde 9, 8000 Aarhus C
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20122 changescapital 1 · merger 1
  • Share capital changed from 125,000 DKK to 130,000 DKK
  • Merger registered in CVR
20082 changesaddress 1 · name 1
  • Moved to Skt. Clemens Stræde 9, 8000 Aarhus C
  • Name changed from M.F. ApS to JESSEN BRILLER ApS
20075 changesmanagement 5
  • Bettina Reffstrup Frederiksen appointed chair of the board
  • Peter Frederiksen appointed board member
  • Torben Skov Møller stepped down as board member
  • Jens Broe Christensen stepped down as board member
  • Peter Sandahl stepped down as chair of the board
20064 changesmanagement 4
  • Torben Skov Møller appointed board member
  • Jens Broe Christensen appointed board member
  • Peter Sandahl appointed chair of the board
  • Michael Frederiksen appointed board member
20041 changeaddress 1
  • Moved to Skt. Clemens Stræde 9, 8000 Århus C
20033 changesfounded 1 · management 1 · ownership 1
  • Registered as M.F. ApS
  • Michael Frederiksen appointed ceo
  • MBML ApS registered as owner (33.33%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction