Salgsoptimering A/S

Public limited companyCVR 66061515RingstedActive

Salgsoptimering A/S is a public limited company, based in Ringsted, active in planning and design of advertising campaigns, founded in 1984. Net profit fell 87% from 2024 to 2025, ending at DKK 412k.

PDF report Compare

Key figures · financial year 2025

Gross profit−DKK 65,922−5.5% vs. 2024

Net profitDKK 412k−86.7% vs. 2024

EquityDKK 43.5m+1% vs. 2024

Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Net profit fell 87% (2024 → 2025), to DKK 412k.

Registrations, last 24 months

01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Salgsoptimering A/S
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	−83	−94	−124	−122	−62	−66	−5.5%
Operating profit (EBIT)	−549	−369	−598	−401	−554	–	–
Profit before tax	3,703	10,308	−639	8,705	3,972	549	−86.2%
Net profit	2,883	8,061	−635	6,912	3,096	412	−86.7%
Total assets	26,848	36,308	33,089	40,663	43,670	43,542	−0.3%
Equity	26,172	34,177	33,042	39,954	43,050	43,462	+1%
Liabilities	676	2,114	47	709	620	80	−87.1%
Cash and cash equivalents	7,601	726	2,257	1,944	1,444	743	−48.6%
Average number of employees	1	2	1	1	1	1	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (716 companies)

Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years

Annual reports for Salgsoptimering A/S
Financial year	Period	Published	Figures for	Documents
2025	01/10/2024 – 30/09/2025	17/12/2025	The company	PDF not statedXBRL
2024	01/10/2023 – 30/09/2024	10/12/2024	The company	PDF XBRL
2023	01/10/2022 – 30/09/2023	13/12/2023	The company	PDF XBRL
2022	01/10/2021 – 30/09/2022	20/12/2022	The company	PDF XBRL
2021	01/10/2020 – 30/09/2021	15/11/2021	The company	PDF XBRL
2020	01/10/2019 – 30/09/2020	23/11/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profit−DKK 65,922No. 705 of 715

Better than 1% of the companies in the industry

EquityDKK 43.5mNo. 12 of 716

Better than 98% of the companies in the industry

Number of employees2No. 574 of 716

Better than 20% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 65,375of 69,742 Better than 6%	No. 3,417of 69,964 Better than 95%
Same industry and fewer than 20 employees634 companies in the comparison	No. 623of 633 Better than 2%	No. 4of 634 Better than 100%
Companies that are at least 30 years old10,276 companies in the comparison	No. 9,591of 10,152 Better than 6%	No. 2,204of 10,275 Better than 79%
All companies of type A/S18,025 companies in the comparison	No. 16,797of 17,786 Better than 6%	No. 3,922of 18,024 Better than 78%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns

Gross profit

Salgsoptimering A/S−DKK 65,922
WPP Enterprise Solutions MAP A/SDKK 497.5m
Omnicom Media Group A/SDKK 196.3m

Net profit

Salgsoptimering A/SDKK 412k
WPP Enterprise Solutions MAP A/SDKK 175.1m
Omnicom Media Group A/SDKK 28.6m

Equity

Salgsoptimering A/SDKK 43.5m
WPP Enterprise Solutions MAP A/SDKK 163.9m
Omnicom Media Group A/SDKK 143m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Carl Peter Hansen66.67%
Mariann Hansen25%

Salgsoptimering A/S

Management

5 active registrations

Executive management

Executive management at Salgsoptimering A/S
Name	Role	Appointed
Carl Peter Hansen	Director	08/11/1984

Board of directors

Board of directors at Salgsoptimering A/S
Name	Role	Appointed
Carl Peter Hansen	Board member	08/11/1984
Mariann Hansen	Board member	08/11/1984
Karina Nicolaisen	Board member	08/11/1984
Michael Mathiasen	Board member	08/11/1984

Auditor: Beierholm Godkendt Revisionspartnerselskab

Former management (5)

Former management at Salgsoptimering A/S
Name	Role	Appointed	Resigned
Niels Wendelboe-Nielsen	Board member	08/11/1984	30/09/1987
Mariann Hansen	Director	08/11/1984	08/01/1990
Flemming Jørgensen	Board member	08/11/1984	18/10/1989
Søren Pedersen	Board member	08/11/1984	30/09/1987
Peter John Artsøe	Board member	08/11/1984	30/09/1987

Signing rule: Selskabet tegnes af to medlemmer ad bestyrelsen i forening eller af et medlem af bestyrelsen i forening med en direktør

Address and production units

1 active production units

Vigersted Bygade 2
4100 Ringsted

Ringsted Municipality · Postcode 4100

Production units
Production unit	Address	Industry	Employees	P number
SALGSOPTIMERING A/S	Vigersted Bygade 2, Vigersted, 4100 Ringsted	Planning and design of advertising campaigns	2	1003161396

Purpose

Selskabets formål er at drive investeringsvirksomhed, handel og produktion samt dermed beslægtet virksomhed. Endvidere køb, salg, udvikling og opførelse af fast ejendom.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events

02014

02015

02016

12017

02018

02019

12020

12021

22022

22023

12024

22025

20252 changesaccounts 1 · industry 1

17/12AccountsAnnual report for 2025 published
01/01IndustryIndustry changed to Planning and design of advertising campaigns (731110)

20241 changeaccounts 1

10/12AccountsAnnual report for 2024 published

20232 changesaccounts 1 · address 1

13/12AccountsAnnual report for 2023 published
09/03AddressMoved to Vigersted Bygade 2, Vigersted, 4100 Ringsted

20222 changesaccounts 1 · address 1

20/12AccountsAnnual report for 2022 published
08/09AddressMoved to Vigersted Bygade 2, Vigersted, 4100 Ringsted

20211 changeaccounts 1

15/11AccountsAnnual report for 2021 published

20201 changeaccounts 1

23/11AccountsAnnual report for 2020 published

20171 changeaddress 1

06/10AddressMoved to Ågerupvej 141, Snekkerup, 4140 Borup

20081 changeindustry 1

01/01IndustryIndustry changed to Planning and design of advertising campaigns (731110)

20071 changeaddress 1

01/01AddressMoved to Ågerupvej 141, Snekkerup, 4140 Borup

20061 changename 1

31/05NameName changed from CARL HANSENS DENMARK A/S to SALGSOPTIMERING A/S

20052 changesname 1 · address 1

03/01NameName changed from SALGS OPTIMERING A/S to CARL HANSENS DENMARK A/S
03/01AddressMoved to Ågerupvej 141, Snekkerup, 4140 Borup

19982 changescapital 1 · ownership 1

29/09CapitalShare capital changed from 500,000 DKK to 565,000 DKK
31/08OwnershipMariann Hansen registered as owner (25%)

19971 changeownership 1

24/02OwnershipCarl Peter Hansen registered as owner (66.67%)

19961 changecapital 1

18/12CapitalShare capital changed from 375,000 DKK to 500,000 DKK

19902 changesname 1 · management 1

09/01NameName changed from AKTIESELSKABET AF 22.SEPTEMBER 1987 to SALGS OPTIMERING A/S
08/01ManagementMariann Hansen stepped down as director

19893 changescapital 2 · management 1

18/10CapitalShare capital changed from 600,000 DKK to 375,000 DKK
18/10ManagementFlemming Jørgensen stepped down as board member
20/03CapitalShare capital changed from 400,000 DKK to 600,000 DKK

19875 changesname 1 · capital 1 · management 3

01/10NameName changed from CHRISTIANSHAVNS REKLAMEBUREAU A/S to AKTIESELSKABET AF 22.SEPTEMBER 1987
30/09CapitalShare capital changed from 500,000 DKK to 400,000 DKK
30/09ManagementNiels Wendelboe-Nielsen stepped down as board member
30/09ManagementSøren Pedersen stepped down as board member
30/09ManagementPeter John Artsøe stepped down as board member

198411 changesfounded 1 · management 10

08/11FoundedRegistered as CHRISTIANSHAVNS REKLAMEBUREAU A/S
08/11ManagementNiels Wendelboe-Nielsen appointed board member
08/11ManagementMariann Hansen appointed director
08/11ManagementFlemming Jørgensen appointed board member
08/11ManagementSøren Pedersen appointed board member
08/11ManagementPeter John Artsøe appointed board member
08/11ManagementCarl Peter Hansen appointed board member
08/11ManagementCarl Peter Hansen appointed director
08/11ManagementMariann Hansen appointed board member
08/11ManagementKarina Nicolaisen appointed board member
08/11ManagementMichael Mathiasen appointed board member

Related companies

Same people in management

Titan Containers A/Svia Niels Wendelboe-Nielsen
Odder Barnevognsfabrik A/Svia Michael Mathiasen
Titan Sales & Management Holding ApSvia Niels Wendelboe-Nielsen
Marketscan ApSvia Carl Peter Hansen

Largest in the industry

WPP Enterprise Solutions MAP A/SDKK 497.5m
Omnicom Media Group A/SDKK 196.3m
Kunde & Co. A/SDKK 96.5m
Obsidian Digital A/SDKK 90.4m
Grey Danmark A/SDKK 85.6m
Storm Group ApSDKK 81.1m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction