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Marketscan ApS

Private limited companyCVR 11515681HedehuseneActive

Marketscan ApS is a private limited company, based in Hedehusene, active in planning and design of advertising campaigns, founded in 1987. The company went from a profit in 2024 to a loss of DKK 1.4m in 2025. Equity fell to DKK 5.5m in 2025.

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Key figures · financial year 2025

Gross profit−DKK 111k+6.6% vs. 2024
Net profit−DKK 1.4m−360.2% vs. 2024
EquityDKK 5.5m−26.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a profit of DKK 548k to a loss of DKK 1.4m (2024 → 2025).
  • Equity fell 27% (2024 → 2025), to DKK 5.5m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for Marketscan ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit106−161−91−111−119−111+6.6%
Operating profit (EBIT)−355−380−372−360−365−357+2.2%
Profit before tax4641,059−6531,166703−1,828−360.2%
Net profit372825−510910548−1,426−360.2%
Total assets9,9488,6576,9977,4787,6845,721−25.5%
Equity7,6527,9776,9677,3777,5255,498−26.9%
Liabilities2,29668030101159223+40.4%
Cash and cash equivalents2102385213267+106.1%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Marketscan ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202516/12/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202401/11/2024The companyPDFXBRL
202301/10/2022 – 30/09/202310/11/2023The companyPDFXBRL
202201/10/2021 – 30/09/202211/11/2022The companyPDFXBRL
202101/10/2020 – 30/09/202101/12/2021The companyPDFXBRL
202001/10/2019 – 30/09/202013/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profit−DKK 111kNo. 708 of 715
Better than 1% of the companies in the industry
EquityDKK 5.5mNo. 84 of 716
Better than 88% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8m
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 66,118of 69,742
Better than 5%
No. 13,299of 69,964
Better than 81%
Same industry and fewer than 20 employees634 companies in the comparison
No. 626of 633
Better than 1%
No. 36of 634
Better than 94%
Companies that are at least 30 years old10,276 companies in the comparison
No. 9,701of 10,152
Better than 4%
No. 5,995of 10,275
Better than 42%
All companies of type ApS66,508 companies in the comparison
No. 63,464of 66,379
Better than 4%
No. 10,516of 66,505
Better than 84%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Marketscan ApS−DKK 111k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Marketscan ApS−DKK 1.4m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Marketscan ApSDKK 5.5m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Marketscan ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Steen Grue100%
Marketscan ApS

Management

1 active registrations

Executive management

Executive management at Marketscan ApS
NameRoleAppointed
Steen GrueDirector28/06/1987
Founders
Mariann Hansen, Flemming Jørgensen, Salgsoptimering A/S
Former management (11)
Former management at Marketscan ApS
NameRoleAppointedResigned
Carl Peter HansenChair of the board28/06/198720/04/2002
Jakob MøbergBoard member28/06/198724/06/1993
Mariann HansenBoard member28/06/198720/04/2002
Mariann HansenDirector28/06/198723/03/1990
Flemming JørgensenBoard member28/06/198720/04/2002
Lene Skovgaard GrueDirector28/06/198701/02/1991
Erik MathiassenBoard member28/06/198708/12/1993
Steen GrueBoard member28/06/198720/08/2002
Allan MagnusBoard member28/06/198727/06/1994
Lene Skovgaard GrueBoard member20/04/200220/08/2002
Trine Skovgaard GrueBoard member20/04/200220/08/2002

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Bøgevang 23
2640 Hedehusene

Høje-Taastrup Municipality · Postcode 2640

Production units
Production unitAddressEmployeesP number
MARKETSCAN ApSBøgevang 23, Fløng, 2640 Hedehusene21010048350

Purpose

Selskabets formål er at drive virksomhed med kommunikation og marketing, rådgivning, investering, handel samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changemerger 1
  • Merger registered in CVR
20171 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20091 changeindustry 1
  • Industry changed to Ikke-finansielle holdingselskaber (642020)
200210 changesname 1 · capital 1 · management 8
  • Name changed from MARKETSCAN A/S to MARKETSCAN ApS
  • Share capital changed from 512,000 DKK to 156,800 DKK
  • Trine Skovgaard Grue stepped down as board member
  • Lene Skovgaard Grue stepped down as board member
  • Steen Grue stepped down as board member
  • Trine Skovgaard Grue appointed board member
  • Lene Skovgaard Grue appointed board member
  • Mariann Hansen stepped down as board member
  • Flemming Jørgensen stepped down as board member
  • Carl Peter Hansen stepped down as chair of the board
19991 changeindustry 1
  • Industry changed to Not stated (980000)
19982 changesname 1 · address 1
  • Name changed from PRO SERVICE SUPPORT A/S to MARKETSCAN A/S
  • Moved to Bøgevang 23, Fløng, 2640 Hedehusene
19942 changesmanagement 1 · capital 1
  • Allan Magnus stepped down as board member
  • Share capital changed from 640,000 DKK to 512,000 DKK
19935 changesname 2 · capital 1 · management 2
  • Name changed from PRO SERVICE SUPPORT ApS to PRO SERVICE SUPPORT A/S
  • Share capital changed from 160,000 DKK to 640,000 DKK
  • Erik Mathiassen stepped down as board member
  • Jakob Møberg stepped down as board member
  • Name changed from PRO . VISION ApS to PRO SERVICE SUPPORT ApS
19911 changemanagement 1
  • Lene Skovgaard Grue stepped down as director
19902 changesownership 1 · management 1
  • Steen Grue registered as owner (100%)
  • Mariann Hansen stepped down as director
19881 changecapital 1
  • Share capital changed from 100,000 DKK to 160,000 DKK
198711 changesfounded 1 · management 10
  • Registered as PRO . VISION ApS
  • Mariann Hansen appointed board member
  • Mariann Hansen appointed director
  • Flemming Jørgensen appointed board member
  • Lene Skovgaard Grue appointed director
  • Erik Mathiassen appointed board member
  • Steen Grue appointed board member
  • Allan Magnus appointed board member
  • Carl Peter Hansen appointed chair of the board
  • Steen Grue appointed director
  • Jakob Møberg appointed board member

Related companies

Same industry in Høje-Taastrup

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction