Saf Partners ApS

Private limited companyCVR 39854619Aarhus VActive

Saf Partners ApS is a private limited company, based in Aarhus V, active in other business support service activities n.e.c., founded in 2018. Net profit fell 50% from 2019 to 2025, ending at DKK 157k. With 12 employees, the company is about 4 times larger than the industry median. Equity grew to DKK 554k in 2025.

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Key figures · financial year 2025

Gross profitDKK 4.8m+363% vs. 2019
Net profitDKK 157k−49.5% vs. 2019
EquityDKK 554k+78.6% vs. 2019
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 5 fewer employees than a year earlier: 12 (07/2026) against 17 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k20192025
EquityNet profit
Financial figures for Saf Partners ApS
20192025Change
Revenuenot statednot stated–
Gross profit1,0464,845+363%
Operating profit (EBIT)396227−42.6%
Profit before tax398209−47.4%
Net profit310157−49.5%
Total assets1,0694,376+309.4%
Equity310554+78.6%
Liabilities271––
Cash and cash equivalents6343,426+440.3%
Average number of employees213+550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m20192025
Gross profitMedian, the industry (224 companies)

Annual reports

2 financial years
Annual reports for Saf Partners ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/04/2026The companyPDF not statedXBRL
201911/09/2018 – 31/12/201924/06/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profitDKK 4.8mNo. 41 of 223
Better than 82% of the companies in the industry
EquityDKK 554kNo. 112 of 224
Better than 50% of the companies in the industry
Number of employees12No. 22 of 224
Better than 91% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3mHere
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,902of 69,742
Better than 80%
No. 40,978of 69,964
Better than 41%
Same industry and fewer than 20 employees198 companies in the comparison
No. 27of 198
Better than 87%
No. 96of 198
Better than 52%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 8,891of 33,588
Better than 74%
No. 19,277of 33,687
Better than 43%
All companies of type ApS66,508 companies in the comparison
No. 14,233of 66,379
Better than 79%
No. 36,888of 66,505
Better than 45%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. Saf Partners ApSDKK 4.8m
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. Saf Partners ApSDKK 157k
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. Saf Partners ApSDKK 554k
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. Saf Partners ApS12
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Andreas Andersen Holding ApS25%
  • L.f Holding ApS66.67%
Saf Partners ApS

Management

1 active registrations

Executive management

Executive management at Saf Partners ApS
NameRoleAppointed
Lian FarahaniDirector12/04/2019
Founders
Daniel Strand, Andreas Andersen
Former management (3)
Former management at Saf Partners ApS
NameRoleAppointedResigned
Daniel StrandDirector11/09/201812/11/2018
Andreas AndersenDirector11/09/201801/10/2021
Daniel StrandDirector01/02/202001/10/2021

Signing rule: Virksomheden tegnes af direktionen.

Address and production units

1 active production units

Bredskifte Allé 5
8210 Aarhus V

Aarhus Municipality · Postcode 8210

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
SAF PARTNERS ApSBredskifte Allé 5, st, Hasle, 8210 Aarhus V171023946153

Purpose

Virksomhedens formål er at sælge varer online.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeindustry 1
  • Industry changed to Other business support service activities n.e.c. (829900)
20223 changesownership 3
  • L.F HOLDING ApS registered as owner (66.67%)
  • ANDREAS ANDERSEN HOLDING ApS registered as owner (25%)
  • L.F HOLDING ApS is no longer registered as owner
20218 changesindustry 1 · management 2 · ownership 4 · address 1
  • Industry changed to Other business support service activities n.e.c. (829900)
  • Daniel Strand stepped down as director
  • Andreas Andersen stepped down as director
  • L.F HOLDING ApS registered as owner (100%)
  • ANDREAS ANDERSEN HOLDING ApS is no longer registered as owner
  • D. STRAND HOLDING ApS is no longer registered as owner
  • L.F HOLDING ApS is no longer registered as owner
  • Moved to Bredskifte Allé 5, st, Hasle, 8210 Aarhus V
202012 changesownership 7 · accounts 1 · address 1 · name 1 · capital 1 · management 1
  • L.F HOLDING ApS registered as owner (33.33%)
  • ANDREAS ANDERSEN HOLDING ApS registered as owner (33.33%)
  • D. STRAND HOLDING ApS registered as owner (33.33%)
  • Daniel Strand is no longer registered as owner
  • Lian Farahani is no longer registered as owner
  • Andreas Andersen is no longer registered as owner
  • Annual report for 2019 published
  • Moved to Frederiksgade 71, 1, 8000 Aarhus C
  • Name changed from LA Group IVS to SAF PARTNERS ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • Daniel Strand appointed director
  • Daniel Strand registered as owner (33.33%)
20195 changesaddress 2 · name 1 · management 1 · ownership 1
  • Moved to Stokagervej 5, 1, 8240 Risskov
  • Name changed from SweetSale IVS to LA Group IVS
  • Lian Farahani appointed director
  • Moved to Svaneparken 44, 8464 Galten
  • Lian Farahani registered as owner (33.33%)
20188 changesindustry 1 · management 3 · ownership 3 · founded 1
  • Industry changed to Detailhandel med andre varer i.a.n. via internet (479119)
  • Daniel Strand stepped down as director
  • Daniel Strand is no longer registered as owner
  • Registered as SweetSale IVS
  • Daniel Strand appointed director
  • Andreas Andersen appointed director
  • Andreas Andersen registered as owner (33.33%)
  • Daniel Strand registered as owner (50%)

Related companies

Same industry in Aarhus

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction