Best Sales A/S
Public limited companyCVR 31873231HasselagerActive
Best Sales A/S is a public limited company, based in Hasselager, active in other business support service activities n.e.c., founded in 2008. Net profit fell 30% from 2024 to 2025, ending at DKK 353k. With 25 employees, the company is about 8 times larger than the industry median. Equity fell to DKK 2.3m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit fell 30% (2024 → 2025), to DKK 353k.
- Equity fell 53% (2024 → 2025), to DKK 2.3m.
Employees
- 3 fewer employees than a year earlier: 25 (08/2026) against 28 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 11,103 | 11,144 | 11,101 | 10,333 | 10,615 | 10,643 | +0.3% |
| Operating profit (EBIT) | 470 | 326 | 477 | 354 | 275 | 257 | −6.7% |
| Profit before tax | 581 | 491 | 633 | 672 | 652 | 462 | −29% |
| Net profit | 446 | 376 | 487 | 515 | 501 | 353 | −29.5% |
| Total assets | 7,837 | 10,157 | 10,920 | 12,696 | 11,317 | 5,955 | −47.4% |
| Equity | 3,085 | 3,461 | 3,948 | 4,464 | 4,965 | 2,319 | −53.3% |
| Liabilities | 4,751 | 6,696 | 6,972 | 8,232 | 6,352 | 3,636 | −42.8% |
| Cash and cash equivalents | 956 | 51 | 0 | – | – | 720 | – |
| Average number of employees | 19 | – | 20 | 18 | 18 | 17 | −5.6% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 53% from 2024 to 2025 (DKK 5m to DKK 2.3m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 25/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 17/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
224 companies in the databaseComparison with the other companies in other business support service activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 5,531of 9,892 Better than 44% | No. 6,274of 9,922 Better than 37% |
| Same industry and 20–49 employees16 companies in the comparison | No. 4of 15 Better than 79% | No. 5of 16 Better than 73% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5,686of 24,791 Better than 77% | No. 13,774of 24,909 Better than 45% |
| All companies of type A/S18,025 companies in the comparison | No. 8,708of 17,786 Better than 51% | No. 14,115of 18,024 Better than 22% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other business support service activities n.e.c.- Best Sales A/SDKK 10.6m
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- Best Sales A/SDKK 353k
- GoGift.com A/SDKK 2.7m
- Idoc A/SDKK 16.3m
- Best Sales A/SDKK 2.3m
- GoGift.com A/SDKK 396.6m
- Idoc A/SDKK 20.1m
- Best Sales A/S25
- GoGift.com A/S104
- Idoc A/S81
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lars Peder Wallentin | CEO | 01/07/2019 |
| Henning Stensgaard Jensen | Director | 24/09/2021 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Mika Petteri Holappa | Chair of the board | 02/07/2019 |
| Henning Stensgaard Jensen | Board member | 24/09/2021 |
| Rasmus Kvist Maarbjerg | Board member | 18/03/2024 |
- Founders
- United Petfood Denmark A/S
Former management (11)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Bo Tornøe Nørholm | Chair of the board | 28/11/2008 | 29/06/2012 |
| Jens Laurits Petersen | Board member | 28/11/2008 | 28/02/2014 |
| Jens Laurits Petersen | Director | 28/11/2008 | 30/06/2019 |
| Villy Rasmussen | Chair of the board | 29/06/2012 | 28/02/2014 |
| Paulus Johannes Jacobus van der Raad | Board member | 29/06/2012 | 17/05/2016 |
| Per Asmund Christensen | Deputy chair | 28/02/2014 | 24/09/2021 |
| Sanna Mari Suvanto-Harsaae | Chair of the board | 28/02/2014 | 17/05/2016 |
| Sanna Mari Suvanto-Harsaae | Board member | 18/05/2016 | 24/09/2021 |
| Paulus Johannes Jacobus van der Raad | Chair of the board | 18/05/2016 | 01/07/2019 |
| Henning Stensgaard Jensen | Director | 23/12/2019 | 23/09/2021 |
| Jacob Damgaard | Board member | 24/09/2021 | 18/03/2024 |
Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af et medlem af bestyrelsen i forening med en direktør.
Address and production units
1 active production unitsBirkegårdsvej 3
8361 Hasselager
Aarhus Municipality · Postcode 8361
Other companies at the address (2)
- VPG Wild Bird A/SManufacture of prepared feeds for farm animals
- Best Friend Danmark A/SWholesale of other food
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BEST SALES A/S | Birkegårdsvej 3, 8361 Hasselager | 25 | 1014913757 |
Purpose
Selskabets formål er at drive virksomhed inden for handel og industri og anden i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
38 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other business support service activities n.e.c. (829900)
20243 changesaccounts 1 · management 2
- AccountsAnnual report for 2023 published
- ManagementRasmus Kvist Maarbjerg appointed board member
- ManagementJacob Damgaard stepped down as board member
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20217 changesmanagement 6 · accounts 1
- ManagementHenning Stensgaard Jensen appointed director
- ManagementHenning Stensgaard Jensen appointed board member
- ManagementJacob Damgaard appointed board member
- ManagementSanna Mari Suvanto-Harsaae stepped down as board member
- ManagementPer Asmund Christensen stepped down as deputy chair
- ManagementHenning Stensgaard Jensen stepped down as director
- AccountsAnnual report for 2020 published
20195 changesmanagement 5
- ManagementHenning Stensgaard Jensen appointed director
- ManagementMika Petteri Holappa appointed chair of the board
- ManagementLars Peder Wallentin appointed ceo
- ManagementPaulus Johannes Jacobus van der Raad stepped down as chair of the board
- ManagementJens Laurits Petersen stepped down as director
20164 changesmanagement 4
- ManagementPaulus Johannes Jacobus van der Raad appointed chair of the board
- ManagementSanna Mari Suvanto-Harsaae appointed board member
- ManagementSanna Mari Suvanto-Harsaae stepped down as chair of the board
- ManagementPaulus Johannes Jacobus van der Raad stepped down as board member
20144 changesmanagement 4
- ManagementPer Asmund Christensen appointed deputy chair
- ManagementSanna Mari Suvanto-Harsaae appointed chair of the board
- ManagementVilly Rasmussen stepped down as chair of the board
- ManagementJens Laurits Petersen stepped down as board member
20124 changesmanagement 3 · industry 1
- ManagementPaulus Johannes Jacobus van der Raad appointed board member
- ManagementVilly Rasmussen appointed chair of the board
- ManagementBo Tornøe Nørholm stepped down as chair of the board
- IndustryIndustry changed to Other business support service activities n.e.c. (829900)
20101 changeownership 1
- OwnershipNordic Pet Care A/S registered as owner (100%)
20091 changeindustry 1
- IndustryIndustry changed to Anden detailhandel undtagen fra forretninger, stadepladser og markeder (479900)
20084 changesfounded 1 · management 3
- FoundedRegistered as BEST SALES A/S
- ManagementJens Laurits Petersen appointed board member
- ManagementJens Laurits Petersen appointed director
- ManagementBo Tornøe Nørholm appointed chair of the board
Related companies
Same industry in Aarhus
- Opfyldning Salgsklar Butik ApS44 employees
- Uber Eats Denmark ApS13 employees
- Saf Partners ApS12 employees
- Multimandskab ApS9 employees
- Busfesten ApS9 employees
- Rodkjær Event A/S7 employees
Same people in management
- 365discount A/Svia Villy Rasmussen
- Løvbjerg Supermarked A/Svia Villy Rasmussen
- Dagrofa Foodservice A/Svia Villy Rasmussen
- Norisol A/Svia Per Asmund Christensen
- EG Danmark A/Svia Per Asmund Christensen
- Babysam A/Svia Sanna Mari Suvanto-Harsaae
Largest in the industry
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- EventForce Retail Salgsklar butik ApSDKK 53.1m
- Nmp - Network Of Music Partners A/SDKK 36m
- EventForce Retail Leverandørsupport ApSDKK 23.4m
- Moveon Partners A/SDKK 23.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.