Best Sales A/S

Public limited companyCVR 31873231HasselagerActive

Best Sales A/S is a public limited company, based in Hasselager, active in other business support service activities n.e.c., founded in 2008. Net profit fell 30% from 2024 to 2025, ending at DKK 353k. With 25 employees, the company is about 8 times larger than the industry median. Equity fell to DKK 2.3m in 2025.

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Key figures · financial year 2025

Gross profitDKK 10.6m+0.3% vs. 2024
Net profitDKK 353k−29.5% vs. 2024
EquityDKK 2.3m−53.3% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 30% (2024 → 2025), to DKK 353k.
  • Equity fell 53% (2024 → 2025), to DKK 2.3m.

Employees

  • 3 fewer employees than a year earlier: 25 (08/2026) against 28 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Best Sales A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,10311,14411,10110,33310,61510,643+0.3%
Operating profit (EBIT)470326477354275257−6.7%
Profit before tax581491633672652462−29%
Net profit446376487515501353−29.5%
Total assets7,83710,15710,92012,69611,3175,955−47.4%
Equity3,0853,4613,9484,4644,9652,319−53.3%
Liabilities4,7516,6966,9728,2326,3523,636−42.8%
Cash and cash equivalents956510––720–
Average number of employees19–20181817−5.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Equity fell sharply

    Equity fell 53% from 2024 to 2025 (DKK 5m to DKK 2.3m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Best Sales A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202117/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profitDKK 10.6mNo. 21 of 223
Better than 91% of the companies in the industry
EquityDKK 2.3mNo. 55 of 224
Better than 76% of the companies in the industry
Number of employees25No. 14 of 224
Better than 94% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3mHere
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,531of 9,892
Better than 44%
No. 6,274of 9,922
Better than 37%
Same industry and 20–49 employees16 companies in the comparison
No. 4of 15
Better than 79%
No. 5of 16
Better than 73%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 5,686of 24,791
Better than 77%
No. 13,774of 24,909
Better than 45%
All companies of type A/S18,025 companies in the comparison
No. 8,708of 17,786
Better than 51%
No. 14,115of 18,024
Better than 22%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. Best Sales A/SDKK 10.6m
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. Best Sales A/SDKK 353k
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. Best Sales A/SDKK 2.3m
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. Best Sales A/S25
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Best Sales A/S

Management

5 active registrations

Executive management

Executive management at Best Sales A/S
NameRoleAppointed
Lars Peder WallentinCEO01/07/2019
Henning Stensgaard JensenDirector24/09/2021

Board of directors

Board of directors at Best Sales A/S
NameRoleAppointed
Mika Petteri HolappaChair of the board02/07/2019
Henning Stensgaard JensenBoard member24/09/2021
Rasmus Kvist MaarbjergBoard member18/03/2024
Founders
United Petfood Denmark A/S
Former management (11)
Former management at Best Sales A/S
NameRoleAppointedResigned
Bo Tornøe NørholmChair of the board28/11/200829/06/2012
Jens Laurits PetersenBoard member28/11/200828/02/2014
Jens Laurits PetersenDirector28/11/200830/06/2019
Villy RasmussenChair of the board29/06/201228/02/2014
Paulus Johannes Jacobus van der RaadBoard member29/06/201217/05/2016
Per Asmund ChristensenDeputy chair28/02/201424/09/2021
Sanna Mari Suvanto-HarsaaeChair of the board28/02/201417/05/2016
Sanna Mari Suvanto-HarsaaeBoard member18/05/201624/09/2021
Paulus Johannes Jacobus van der RaadChair of the board18/05/201601/07/2019
Henning Stensgaard JensenDirector23/12/201923/09/2021
Jacob DamgaardBoard member24/09/202118/03/2024

Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af et medlem af bestyrelsen i forening med en direktør.

Address and production units

1 active production units

Birkegårdsvej 3
8361 Hasselager

Aarhus Municipality · Postcode 8361

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
BEST SALES A/SBirkegårdsvej 3, 8361 Hasselager251014913757

Purpose

Selskabets formål er at drive virksomhed inden for handel og industri og anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other business support service activities n.e.c. (829900)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Rasmus Kvist Maarbjerg appointed board member
  • Jacob Damgaard stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20217 changesmanagement 6 · accounts 1
  • Henning Stensgaard Jensen appointed director
  • Henning Stensgaard Jensen appointed board member
  • Jacob Damgaard appointed board member
  • Sanna Mari Suvanto-Harsaae stepped down as board member
  • Per Asmund Christensen stepped down as deputy chair
  • Henning Stensgaard Jensen stepped down as director
  • Annual report for 2020 published
20195 changesmanagement 5
  • Henning Stensgaard Jensen appointed director
  • Mika Petteri Holappa appointed chair of the board
  • Lars Peder Wallentin appointed ceo
  • Paulus Johannes Jacobus van der Raad stepped down as chair of the board
  • Jens Laurits Petersen stepped down as director
20164 changesmanagement 4
  • Paulus Johannes Jacobus van der Raad appointed chair of the board
  • Sanna Mari Suvanto-Harsaae appointed board member
  • Sanna Mari Suvanto-Harsaae stepped down as chair of the board
  • Paulus Johannes Jacobus van der Raad stepped down as board member
20144 changesmanagement 4
  • Per Asmund Christensen appointed deputy chair
  • Sanna Mari Suvanto-Harsaae appointed chair of the board
  • Villy Rasmussen stepped down as chair of the board
  • Jens Laurits Petersen stepped down as board member
20124 changesmanagement 3 · industry 1
  • Paulus Johannes Jacobus van der Raad appointed board member
  • Villy Rasmussen appointed chair of the board
  • Bo Tornøe Nørholm stepped down as chair of the board
  • Industry changed to Other business support service activities n.e.c. (829900)
20101 changeownership 1
  • Nordic Pet Care A/S registered as owner (100%)
20091 changeindustry 1
  • Industry changed to Anden detailhandel undtagen fra forretninger, stadepladser og markeder (479900)
20084 changesfounded 1 · management 3
  • Registered as BEST SALES A/S
  • Jens Laurits Petersen appointed board member
  • Jens Laurits Petersen appointed director
  • Bo Tornøe Nørholm appointed chair of the board

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction