Rains Retail Denmark ApS

Private limited companyCVR 42907499Aarhus NActive

Rains Retail Denmark ApS is a private limited company, based in Aarhus N, active in retail sale of clothing, founded in 2021. Equity was negative at the end of 2025 (−DKK 886k). After a loss in 2024, the company made a profit of DKK 689k in 2025. Operations are spread over 4 production units in 4 towns.

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Key figures · financial year 2025

Gross profitDKK 10m+425.7% vs. 2024
Net profitDKK 689k+208.7% vs. 2024
Equity−DKK 886k+43.8% vs. 2024
Employees23latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 426% (2024 → 2025), to DKK 10m.
  • Net profit went from a loss of DKK 634k to a profit of DKK 689k (2024 → 2025).

Management and owners, last 24 months

  • New in management: Thomas James Bettinson (ceo, 10/08/2026) and Daniel Brix Hesselager (ceo, 15/08/2025).
  • Stepped down: Steen Borgholm (ceo, 15/08/2025) and Daniel Brix Hesselager (ceo, 10/08/2026).

Registrations, last 24 months

  • 20/08/2025: Industry changed to Retail sale of clothing (477110)
  • 15/08/2025: Name changed from ISOG ApS to RAINS RETAIL DENMARK ApS
  • 05/11/2024: Moved to Ib Spang Olsens Gade 12, Lisbjerg, 8200 Aarhus N

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500k2022202320242025
EquityNet profit
Financial figures for Rains Retail Denmark ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit−25−4951,90310,003+425.7%
Operating profit (EBIT)−25−4951,0497,040+571.2%
Profit before tax−623−1,114−490919+287.5%
Net profit−492−869−634689+208.7%
Total assets34,773135,346209,21515,982−92.4%
Equity−442−941−1,575−886+43.8%
Liabilities35,214135,520207,33916,868−91.9%
Cash and cash equivalents0––10,689–
Average number of employees0000–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m2022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 886k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

4 financial years
Annual reports for Rains Retail Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202210/12/2021 – 31/12/202230/06/2023The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 10mNo. 63 of 936
Better than 93% of the companies in the industry
Equity−DKK 886kNo. 866 of 937
Better than 8% of the companies in the industry
Number of employees23No. 875 of 937
Better than 7% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,763of 9,892
Better than 42%
No. 9,391of 9,922
Better than 5%
Same industry and 20–49 employees47 companies in the comparison
No. 17of 47
Better than 65%
No. 42of 47
Better than 11%
Companies that are founded within the last five years16,662 companies in the comparison
No. 966of 16,614
Better than 94%
No. 15,796of 16,661
Better than 5%
All companies of type ApS66,508 companies in the comparison
No. 6,089of 66,379
Better than 91%
No. 63,456of 66,505
Better than 5%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Rains Retail Denmark ApSDKK 10m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Rains Retail Denmark ApSDKK 689k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Rains Retail Denmark ApS−DKK 886k
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Rains Retail Denmark ApS23
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Rains Retail Denmark ApS

Management

1 active registrations

Executive management

Executive management at Rains Retail Denmark ApS
NameRoleAppointed
Thomas James BettinsonCEO10/08/2026
Founders
Rains ApS
Former management (4)
Former management at Rains Retail Denmark ApS
NameRoleAppointedResigned
Daniel Brix HesselagerDirector10/12/202129/03/2022
Jan Stig AndersenDirector29/03/202230/04/2023
Steen BorgholmCEO01/05/202315/08/2025
Daniel Brix HesselagerCEO15/08/202510/08/2026

Signing rule: Selskabet tegnes af direktøren.

Address and production units

4 active production units

Ib Spang Olsens Gade 12
8200 Aarhus N

Aarhus Municipality · Postcode 8200

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
RAINS RETAIL DENMARK ApSIb Spang Olsens Gade 12, Lisbjerg, 8200 Aarhus N261027815894
RAINS STORE - AMAGARTORVAmagertorv 14, 1160 København K–1032799333
RAINS STORE - FREDERIKSBERGGammel Kongevej 70, 1850 Frederiksberg C–1032799341
RAINS STORE - KLOSTERTORVETKlostertorvet 6, kl, 8000 Aarhus C–1032799376

Purpose

Selskabets formål er at markedsføre og sælge livsstilsprodukter under varemærket Rains, herunder at drive fysiske detailbutikker samt enhver anden hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20263 changesmanagement 2 · accounts 1
  • Thomas James Bettinson appointed ceo
  • Daniel Brix Hesselager stepped down as ceo
  • Annual report for 2025 published
20255 changesindustry 1 · name 1 · management 2 · accounts 1
  • Industry changed to Retail sale of clothing (477110)
  • Name changed from ISOG ApS to RAINS RETAIL DENMARK ApS
  • Daniel Brix Hesselager appointed ceo
  • Steen Borgholm stepped down as ceo
  • Annual report for 2024 published
20242 changesaddress 1 · accounts 1
  • Moved to Ib Spang Olsens Gade 12, Lisbjerg, 8200 Aarhus N
  • Annual report for 2023 published
20233 changesaccounts 1 · management 2
  • Annual report for 2022 published
  • Steen Borgholm appointed ceo
  • Jan Stig Andersen stepped down as director
20222 changesmanagement 2
  • Jan Stig Andersen appointed director
  • Daniel Brix Hesselager stepped down as director
20213 changesfounded 1 · management 1 · ownership 1
  • Registered as ISOG ApS
  • Daniel Brix Hesselager appointed director
  • RAINS ApS registered as owner (100%)

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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