Trollbeads A/S
Public limited companyCVR 28717024København NVActive
Trollbeads A/S is a public limited company, based in København NV, active in wholesale of watches and jewellery, founded in 2005. Measured by gross profit, it ranks no. 7 of 72 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 9m. With 27 employees, the company is about 7 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 271% (2024 → 2025), to DKK 16.5m.
- The loss got smaller: from DKK 44.5m to DKK 9m (2024 → 2025).
- Equity fell 34% (2024 → 2025), to DKK 19m.
Employees
- 5 more employees than a year earlier: 27 (08/2026) against 22 (08/2025).
Registrations, last 24 months
- 20/08/2026: Moved to Svanevej 12, 2400 København NV
- 01/01/2025: Industry changed to Wholesale of watches and jewellery (464800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 19,727 | 17,020 | 12,681 | 15,563 | 4,435 | 16,455 | +271% |
| Operating profit (EBIT) | – | −2,362 | −6,499 | −5,607 | −13,051 | 2,931 | +122.5% |
| Profit before tax | 3,687 | 7,340 | −36,282 | −45,236 | −47,486 | −8,155 | +82.8% |
| Net profit | 3,916 | 8,343 | −34,036 | −44,254 | −44,474 | −9,031 | +79.7% |
| Total assets | 141,900 | 135,189 | 125,009 | 111,992 | 48,646 | 65,090 | +33.8% |
| Equity | 19,829 | 30,106 | 35,023 | −9,848 | 28,966 | 18,991 | −34.4% |
| Liabilities | 122,071 | 105,083 | 89,986 | 121,840 | 19,681 | 46,099 | +134.2% |
| Cash and cash equivalents | 28,034 | 11,682 | 9,338 | 1,780 | 4,585 | 1,122 | −75.5% |
| Average number of employees | 41 | 36 | 32 | 33 | 28 | 20 | −28.6% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 34% from 2024 to 2025 (DKK 29m to DKK 19m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Fewer employees
The number of employees fell 29% from 28 in 2024 to 20 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 23/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 10/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 03/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
72 companies in the databaseComparison with the other companies in wholesale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 2m, net profit DKK 165k, equity DKK 1.9m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 3,762of 9,892 Better than 62% | No. 1,828of 9,922 Better than 82% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 4,040of 24,791 Better than 84% | No. 4,586of 24,909 Better than 82% |
| All companies of type A/S18,025 companies in the comparison | No. 6,800of 17,786 Better than 62% | No. 6,344of 18,024 Better than 65% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of watches and jewellery- Trollbeads A/SDKK 16.5m
- Ole Lynggaard A/SDKK 123.5m
- Essilor Danmark A/SDKK 39.7m
- Trollbeads A/S−DKK 9m
- Ole Lynggaard A/SDKK 20.5m
- Essilor Danmark A/SDKK 1.7m
- Trollbeads A/SDKK 19m
- Ole Lynggaard A/SDKK 111m
- Essilor Danmark A/SDKK 13m
- Trollbeads A/S27
- Ole Lynggaard A/S101
- Essilor Danmark A/S33
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Zen Capital A/S90%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Niels Robin Aagaard | CEO | 26/03/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Peter Aagaard | Board member | 29/05/2008 |
| Lise Aagaard | Board member | 29/05/2008 |
| Niels Robin Aagaard | Board member | 26/10/2016 |
- Founders
- Zen Capital A/S
Former management (10)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Peter Aagaard | Director | 31/05/2005 | 29/05/2008 |
| Lise Aagaard | CEO | 29/05/2008 | 01/06/2012 |
| Inga Nielsen | Board member | 29/05/2008 | 04/05/2010 |
| Søren Nielsen | Board member | 04/05/2010 | 20/03/2013 |
| Jan Stig Andersen | CEO | 01/06/2012 | 26/10/2016 |
| Jan Stig Andersen | Board member | 20/03/2013 | 26/10/2016 |
| Sigurd Lilienfeldt | Board member | 17/08/2015 | 15/08/2016 |
| Lise Aagaard | CEO | 26/10/2016 | 18/01/2017 |
| Patrizia Christensen | CEO | 18/01/2017 | 26/03/2019 |
| Søren Poulsen | Board member | 26/08/2022 | 28/06/2024 |
Signing rule: Selskabet tegnes af et bestyrelsesmedlem eller af en direktør.
Address and production units
2 active production unitsSvanevej 12
2400 København NV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| TROLLBEADS A/S | Svanevej 12, 2400 København NV | 24 | 1011359163 |
| Trollbeads Concept Store Copenhagen | Grønnegade 3, 1107 København K | 3 | 1026795199 |
Purpose
Selskabets formål er at drive produktion og salg af smykker.
The purpose is quoted from the register in Danish.
Changes year by year
53 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Svanevej 12, 2400 København NV
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of watches and jewellery (464800)
20247 changescapital 1 · management 1 · ownership 4 · accounts 1
- CapitalShare capital changed from 1,250,000 DKK to 2,250,000 DKK
- ManagementSøren Poulsen stepped down as board member
- OwnershipZEN CAPITAL A/S registered as owner (90%)
- OwnershipSøren Poulsen is no longer registered as owner
- OwnershipKAIZEN CAPITAL ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
- OwnershipZEN CAPITAL A/S is no longer registered as owner
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20227 changescapital 1 · management 1 · ownership 4 · accounts 1
- CapitalShare capital changed from 1,000,000 DKK to 1,250,000 DKK
- ManagementSøren Poulsen appointed board member
- OwnershipSøren Poulsen registered as owner (20%)
- OwnershipZEN CAPITAL A/S registered as owner (66.67%)
- OwnershipKAIZEN CAPITAL ApS registered as owner (5%)
- OwnershipZEN CAPITAL A/S is no longer registered as owner
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Toldbodgade 13, 1253 København K
20192 changesmanagement 2
- ManagementNiels Robin Aagaard appointed ceo
- ManagementPatrizia Christensen stepped down as ceo
20172 changesmanagement 2
- ManagementPatrizia Christensen appointed ceo
- ManagementLise Aagaard stepped down as ceo
20165 changesmanagement 5
- ManagementLise Aagaard appointed ceo
- ManagementNiels Robin Aagaard appointed board member
- ManagementJan Stig Andersen stepped down as board member
- ManagementJan Stig Andersen stepped down as ceo
- ManagementSigurd Lilienfeldt stepped down as board member
20151 changemanagement 1
- ManagementSigurd Lilienfeldt appointed board member
20132 changesmanagement 2
- ManagementJan Stig Andersen appointed board member
- ManagementSøren Nielsen stepped down as board member
20124 changesname 1 · management 2 · industry 1
- NameName changed from LISE AAGAARD COPENHAGEN A/S to TROLLBEADS A/S
- ManagementJan Stig Andersen appointed ceo
- ManagementLise Aagaard stepped down as ceo
- IndustryIndustry changed to Wholesale of watches and jewellery (464800)
20102 changesmanagement 2
- ManagementSøren Nielsen appointed board member
- ManagementInga Nielsen stepped down as board member
20088 changesname 1 · capital 1 · management 5 · industry 1
- NameName changed from LISE AAGAARD COPENHAGEN ApS to LISE AAGAARD COPENHAGEN A/S
- CapitalShare capital changed from 125,000 DKK to 1,000,000 DKK
- ManagementInga Nielsen appointed board member
- ManagementPeter Aagaard appointed board member
- ManagementLise Aagaard appointed board member
- ManagementLise Aagaard appointed ceo
- ManagementPeter Aagaard stepped down as director
- IndustryIndustry changed to Manufacture of jewellery and related articles (321200)
20062 changesaddress 1 · industry 1
- AddressMoved to Toldbodgade 13, 1253 København K
- IndustryIndustry changed to Guld- og sølvsmedeværksteder samt juvelerer (362220)
20054 changesindustry 1 · founded 1 · management 1 · ownership 1
- IndustryIndustry changed to Guldsmede- og juvelerforretninger (524815)
- FoundedRegistered as LISE AAGAARD COPENHAGEN ApS
- ManagementPeter Aagaard appointed director
- OwnershipZEN CAPITAL A/S registered as owner (100%)
Related companies
Same industry in København
- Pandora Int. ApS60 employees
- Essilor Danmark A/S33 employees
- Maria Black ApS22 employees
- Bybiehl Denmark ApS17 employees
- Frits Pedersen A/S11 employees
- Jane Kønig Copenhagen A/S10 employees
Same people in management
- ECCO Sko A/Svia Jan Stig Andersen
- DK Company Vejle A/Svia Jan Stig Andersen
- Canon Danmark A/Svia Sigurd Lilienfeldt
- Rains ApSvia Jan Stig Andersen
- Aart Architects DK East A/Svia Sigurd Lilienfeldt
- AK aesthetics A/Svia Patrizia Christensen
Largest in the industry
- Ole Lynggaard A/SDKK 123.5m
- Essilor Danmark A/SDKK 39.7m
- Sif Jakobs Jewellery ApSDKK 27.8m
- Pandora Int. ApSDKK 26.8m
- Henning Stæhr A/SDKK 23.1m
- Chanti ApSDKK 17.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.