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Pure Performance Fitness ApS

Private limited companyCVR 37141771TarmActive

Pure Performance Fitness ApS is a private limited company, based in Tarm, active in fitness facilities, founded in 2015. After a loss in 2024, the company made a profit of DKK 254k in 2025. With 9 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 1.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.5m+11.5% vs. 2024
Net profitDKK 254k+13,474.7% vs. 2024
EquityDKK 1.6m+18.5% vs. 2024
Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 1.5m.
  • Net profit went from a loss of DKK 1,901 to a profit of DKK 254k (2024 → 2025).
  • Equity rose 19% (2024 → 2025), to DKK 1.6m.

Employees

  • 7 fewer employees than a year earlier: 9 (07/2026) against 16 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
EquityNet profit
Financial figures for Pure Performance Fitness ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,2622,4981,7831,8391,3731,531+11.5%
Operating profit (EBIT)3492333732603324+11,035.1%
Profit before tax327211351255−0327+129,833.7%
Net profit253163272198−2254+13,474.7%
Total assets1,9962,0382,0321,5921,5462,507+62.2%
Equity1,1931,3561,6271,3751,3741,628+18.5%
Liabilities689682405217172879+410.9%
Cash and cash equivalents5018051,2499227681,464+90.5%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Annual reports

6 financial years
Annual reports for Pure Performance Fitness ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202119/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202015/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 1.5mNo. 128 of 361
Better than 65% of the companies in the industry
EquityDKK 1.6mNo. 50 of 361
Better than 86% of the companies in the industry
Number of employees9No. 125 of 361
Better than 66% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 36,492of 69,742
Better than 48%
No. 27,060of 69,964
Better than 61%
Same industry and fewer than 20 employees263 companies in the comparison
No. 54of 263
Better than 80%
No. 20of 263
Better than 93%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 19,454of 33,588
Better than 42%
No. 12,122of 33,687
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 35,247of 66,379
Better than 47%
No. 23,068of 66,505
Better than 65%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Pure Performance Fitness ApSDKK 1.5m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Pure Performance Fitness ApSDKK 254k
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Pure Performance Fitness ApSDKK 1.6m
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Pure Performance Fitness ApS9
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Colkær ApS100%
Pure Performance Fitness ApS

Management

1 active registrations

Executive management

Executive management at Pure Performance Fitness ApS
NameRoleAppointed
Pernille Colkær ThomsenDirector08/10/2015
Founders
Pernille Colkær Thomsen

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Torvegade 99
6880 Tarm

Ringkøbing-Skjern Municipality · Postcode 6880

Production units
Production unitAddressEmployeesP number
Pure Performance Fitness ApSTorvegade 99, 6880 Tarm111020796193

Purpose

Selskabets formål er drive aktiviteter indenfor for fremme af sundhed og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesownership 2 · accounts 1
  • Colkær ApS registered as owner (100%)
  • Pernille Colkær Thomsen is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20171 changeaddress 1
  • Moved to Torvegade 99, 6880 Tarm
20153 changesfounded 1 · management 1 · ownership 1
  • Registered as Pure Performance Fitness ApS
  • Pernille Colkær Thomsen appointed director
  • Pernille Colkær Thomsen registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction