CVRdatabase
Menu

Psb Strandvejen ApS

Private limited companyCVR 33761368København KActive

Psb Strandvejen ApS is a private limited company, based in København K, active in optician activities, founded in 2011. Net profit rose 17% from 2024 to 2025, ending at DKK 533k. Profit has grown three years in a row. 3 other companies in the database are registered at the same address.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 3.1m+12% vs. 2024
Net profitDKK 533k+16.5% vs. 2024
EquityDKK 1.6m+8.8% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 3.1m.
  • Net profit rose 17% (2024 → 2025), to DKK 533k.
  • Equity rose 9% (2024 → 2025), to DKK 1.6m.

Employees

  • 1 more employees than a year earlier: 6 (08/2026) against 5 (08/2025).

Management and owners, last 24 months

  • New in management: Michelle Dalum (director, 14/04/2026), Niels Rensen Onkenhout (chair of the board, 14/04/2026) and Willem Eduard du Pon (board member, 14/04/2026).
  • Stepped down: Rikke Sass-Selmann (board member, 14/04/2026) and Charlotte Palm Axel (chair of the board, 14/04/2026).
  • New owners registered: Iconic Holdco ApS (14/04/2026).
  • No longer registered as owner: MC Axel Holding ApS (14/04/2026) and Rikke Sass Holding ApS (14/04/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Optician activities (477410)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Psb Strandvejen ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,7873,6882,8522,7932,7783,112+12%
Operating profit (EBIT)–1,435280−7521690+32.4%
Profit before tax1,6161,4042745593683+15.1%
Net profit1,2581,0892104457533+16.5%
Total assets5,4735,1243,2193,3042,5742,703+5%
Equity2,2402,1301,2401,0441,5011,633+8.8%
Liabilities–2,9741,9502,2291,0361,031−0.5%
Cash and cash equivalents3,2362,127641721,3561,499+10.5%
Average number of employees4456550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (313 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Psb Strandvejen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202309/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

313 companies in the database

Comparison with the other companies in optician activities based on the latest financial year.

Gross profitDKK 3.1mNo. 153 of 312
Better than 51% of the companies in the industry
EquityDKK 1.6mNo. 100 of 313
Better than 68% of the companies in the industry
Number of employees6No. 110 of 313
Better than 65% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 478k, equity DKK 1.1m, 4 employees.

DKK 100kDKK 807kDKK 6.5mDKK 52.6mDKK 211.7mHere
Distribution of gross profit for 312 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 21,859of 69,742
Better than 69%
No. 27,018of 69,964
Better than 61%
Same industry and fewer than 20 employees294 companies in the comparison
No. 135of 294
Better than 54%
No. 88of 294
Better than 70%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 12,776of 24,791
Better than 48%
No. 15,657of 24,909
Better than 37%
All companies of type ApS66,508 companies in the comparison
No. 21,631of 66,379
Better than 67%
No. 23,018of 66,505
Better than 65%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Optician activities
Gross profit
  1. Psb Strandvejen ApSDKK 3.1m
  2. Synsam Group Denmark A/SDKK 424.7m
  3. F.a. Thiele A/SDKK 212.5m
Net profit
  1. Psb Strandvejen ApSDKK 533k
  2. Synsam Group Denmark A/S−DKK 17.2m
  3. F.a. Thiele A/SDKK 4.3m
Equity
  1. Psb Strandvejen ApSDKK 1.6m
  2. Synsam Group Denmark A/SDKK 798.2m
  3. F.a. Thiele A/SDKK 58.7m
Employees
  1. Psb Strandvejen ApS6
  2. Synsam Group Denmark A/S675
  3. F.a. Thiele A/S306

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Iconic Holdco ApS100%
Psb Strandvejen ApS

Management

5 active registrations

Executive management

Executive management at Psb Strandvejen ApS
NameRoleAppointed
Morten AxelCEO01/01/2024
Michelle DalumDirector14/04/2026

Board of directors

Board of directors at Psb Strandvejen ApS
NameRoleAppointed
Morten AxelBoard member01/01/2024
Niels Rensen OnkenhoutChair of the board14/04/2026
Willem Eduard du PonBoard member14/04/2026
Founders
MC Axel Holding ApS
Former management (5)
Former management at Psb Strandvejen ApS
NameRoleAppointedResigned
Charlotte Palm AxelDirector15/06/201101/01/2024
Morten AxelChair of the board27/08/201431/12/2023
Charlotte Palm AxelBoard member27/08/201431/12/2023
Rikke Sass-SelmannBoard member27/08/201414/04/2026
Charlotte Palm AxelChair of the board01/01/202414/04/2026

Signing rule: Selskabet tegnes af to direktører i forening, af en direktør i forening med et bestyrelsesmedlem eller af to bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Østergade 24
1100 København K

København Municipality · Postcode 1100

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
PSB STRANDVEJEN ApSStrandvejen 187, 2900 Hellerup61016933216

Purpose

Selskabets formål er at drive optikervirksomhed og derved beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20269 changesmanagement 5 · ownership 3 · accounts 1
  • Michelle Dalum appointed director
  • Willem Eduard du Pon appointed board member
  • Niels Rensen Onkenhout appointed chair of the board
  • Charlotte Palm Axel stepped down as chair of the board
  • Rikke Sass-Selmann stepped down as board member
  • Iconic Holdco ApS registered as owner (100%)
  • RIKKE SASS HOLDING ApS is no longer registered as owner
  • MC AXEL HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Optician activities (477410)
20245 changesaccounts 1 · management 4
  • Annual report for 2023 published
  • Morten Axel appointed board member
  • Charlotte Palm Axel appointed chair of the board
  • Morten Axel appointed ceo
  • Charlotte Palm Axel stepped down as director
20233 changesmanagement 2 · accounts 1
  • Morten Axel stepped down as chair of the board
  • Charlotte Palm Axel stepped down as board member
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20147 changesmanagement 3 · ownership 4
  • Morten Axel appointed chair of the board
  • Rikke Sass-Selmann appointed board member
  • Charlotte Palm Axel appointed board member
  • RIKKE SASS HOLDING ApS registered as owner (25%)
  • Rikke Sass-Selmann is no longer registered as owner
  • Rikke Sass-Selmann registered as owner (25%)
  • MC AXEL HOLDING ApS registered as owner (66.67%)
20121 changeaddress 1
  • Moved to Østergade 24, 1100 København K
20113 changesindustry 1 · founded 1 · management 1
  • Industry changed to Optikere (477810)
  • Registered as PSB STRANDVEJEN ApS
  • Charlotte Palm Axel appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction