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Gitte Sass ApS

Private limited companyCVR 35252045NæstvedActive

Gitte Sass ApS is a private limited company, based in Næstved, active in optician activities, founded in 2013. Net profit rose 32% from 2024 to 2025, ending at DKK 1.5m. Equity grew to DKK 2.8m in 2025. Gross profit is higher than that of 80% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 6m+9% vs. 2024
Net profitDKK 1.5m+31.6% vs. 2024
EquityDKK 2.8m+111.8% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 6m.
  • Net profit rose 32% (2024 → 2025), to DKK 1.5m.
  • Equity rose 112% (2024 → 2025), to DKK 2.8m.

Employees

  • 1 fewer employees than a year earlier: 7 (07/2026) against 8 (07/2025).

Management and owners, last 24 months

  • New in management: Morten Axel (ceo, 14/04/2026), Michelle Dalum (director, 14/04/2026) and Niels Rensen Onkenhout (chair of the board, 14/04/2026) (+1).
  • Stepped down: Rikke Sass-Selmann (director, 14/04/2026), Rikke Sass-Selmann (board member, 14/04/2026) and Rasmus Laurentius Nordstrand Sass-Nielsen (chair of the board, 14/04/2026).
  • New owners registered: Iconic Holdco ApS (14/04/2026).
  • No longer registered as owner: MC Axel Holding ApS (14/04/2026), Rasmus Sass Holding ApS (14/04/2026) and Rikke Sass Holding ApS (14/04/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Optician activities (477410)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for Gitte Sass ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,4205,9035,6145,0775,5406,042+9%
Operating profit (EBIT)–2,2942,2171,6371,5411,978+28.4%
Profit before tax1,7152,2582,2271,6431,4531,908+31.3%
Net profit1,3351,7581,7271,2711,1261,482+31.6%
Total assets4,9624,4383,5523,0074,2063,966−5.7%
Equity2,4682,2271,9541,4751,3262,808+111.8%
Liabilities2,4942,2121,5981,5312,8641,136−60.3%
Cash and cash equivalents3,1352,4251,8792,0851,4761,590+7.7%
Average number of employees8777770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (313 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Gitte Sass ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202419/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202322/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

313 companies in the database

Comparison with the other companies in optician activities based on the latest financial year.

Gross profitDKK 6mNo. 64 of 312
Better than 80% of the companies in the industry
EquityDKK 2.8mNo. 41 of 313
Better than 87% of the companies in the industry
Number of employees7No. 38 of 313
Better than 88% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 478k, equity DKK 1.1m, 4 employees.

DKK 100kDKK 807kDKK 6.5mDKK 52.6mDKK 211.7mHere
Distribution of gross profit for 312 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,591of 69,742
Better than 85%
No. 20,139of 69,964
Better than 71%
Same industry and fewer than 20 employees294 companies in the comparison
No. 46of 294
Better than 85%
No. 34of 294
Better than 89%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,286of 33,588
Better than 78%
No. 8,810of 33,687
Better than 74%
All companies of type ApS66,508 companies in the comparison
No. 11,263of 66,379
Better than 83%
No. 16,583of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Optician activities
Gross profit
  1. Gitte Sass ApSDKK 6m
  2. Synsam Group Denmark A/SDKK 424.7m
  3. F.a. Thiele A/SDKK 212.5m
Net profit
  1. Gitte Sass ApSDKK 1.5m
  2. Synsam Group Denmark A/S−DKK 17.2m
  3. F.a. Thiele A/SDKK 4.3m
Equity
  1. Gitte Sass ApSDKK 2.8m
  2. Synsam Group Denmark A/SDKK 798.2m
  3. F.a. Thiele A/SDKK 58.7m
Employees
  1. Gitte Sass ApS7
  2. Synsam Group Denmark A/S675
  3. F.a. Thiele A/S306

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Iconic Holdco ApS100%
Gitte Sass ApS

Management

5 active registrations

Executive management

Executive management at Gitte Sass ApS
NameRoleAppointed
Morten AxelCEO14/04/2026
Michelle DalumDirector14/04/2026

Board of directors

Board of directors at Gitte Sass ApS
NameRoleAppointed
Morten AxelBoard member11/01/2024
Niels Rensen OnkenhoutChair of the board14/04/2026
Willem Eduard du PonBoard member14/04/2026
Founders
Gitte Jane Sass-Nielsen
Former management (4)
Former management at Gitte Sass ApS
NameRoleAppointedResigned
Gitte Jane Sass-NielsenDirector01/06/201311/01/2024
Rikke Sass-SelmannDirector11/01/202414/04/2026
Rikke Sass-SelmannBoard member11/01/202414/04/2026
Rasmus Laurentius Nordstrand Sass-NielsenChair of the board11/01/202414/04/2026

Signing rule: Selskabet tegnes af to direktører i forening, af en direktør i forening med et bestyrelsesmedlem eller af to bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Ramsherred 19
4700 Næstved

Næstved Municipality · Postcode 4700

Production units
Production unitAddressEmployeesP number
GITTE SASS ApSRamsherred 19, 4700 Næstved71018529234

Purpose

Selskabets formål er at udøve optikervirksomhed samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
202612 changesmanagement 7 · ownership 4 · accounts 1
  • Willem Eduard du Pon appointed board member
  • Morten Axel appointed ceo
  • Michelle Dalum appointed director
  • Niels Rensen Onkenhout appointed chair of the board
  • Rikke Sass-Selmann stepped down as director
  • Rikke Sass-Selmann stepped down as board member
  • Rasmus Laurentius Nordstrand Sass-Nielsen stepped down as chair of the board
  • Iconic Holdco ApS registered as owner (100%)
  • MC AXEL HOLDING ApS is no longer registered as owner
  • RASMUS SASS HOLDING ApS is no longer registered as owner
  • RIKKE SASS HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Optician activities (477410)
202410 changesaccounts 1 · management 5 · ownership 4
  • Annual report for 2023 published
  • Morten Axel appointed board member
  • Rikke Sass-Selmann appointed director
  • Rikke Sass-Selmann appointed board member
  • Rasmus Laurentius Nordstrand Sass-Nielsen appointed chair of the board
  • Gitte Jane Sass-Nielsen stepped down as director
  • MC AXEL HOLDING ApS registered as owner (20%)
  • RASMUS SASS HOLDING ApS registered as owner (33.33%)
  • RIKKE SASS HOLDING ApS registered as owner (33.33%)
  • GITTE SASS HOLDING ApS is no longer registered as owner
20233 changesownership 2 · accounts 1
  • RIKKE SASS HOLDING ApS is no longer registered as owner
  • RASMUS SASS HOLDING ApS is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20136 changesownership 3 · capital 1 · founded 1 · management 1
  • GITTE SASS HOLDING ApS registered as owner (50%)
  • Share capital changed from 120,000 DKK to 200,000 DKK
  • RIKKE SASS HOLDING ApS registered as owner (20%)
  • RASMUS SASS HOLDING ApS registered as owner (20%)
  • Registered as GITTE SASS ApS
  • Gitte Jane Sass-Nielsen appointed director

Related companies

Same industry in Næstved

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction