Promotionmakers ApS
Private limited companyCVR 26405785SkovlundeActive
Promotionmakers ApS is a private limited company, based in Skovlunde, active in other advertising activities, founded in 2002. The company went from a profit in 2024 to a loss of DKK 121k in 2025. Equity fell to DKK 106k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 41% (2024 → 2025), to DKK 607k.
- Net profit went from a profit of DKK 199k to a loss of DKK 121k (2024 → 2025).
- Equity fell 70% (2024 → 2025), to DKK 106k.
Management and owners, last 24 months
- New in management: Jimmy Bengtsson (director, 11/11/2025).
Registrations, last 24 months
- 24/10/2025: Moved to Meterbuen 27A, 2740 Skovlunde
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 97 | 211 | 1,027 | 607 | −40.9% |
| Operating profit (EBIT) | 6 | 171 | 267 | −150 | −156.2% |
| Profit before tax | 2 | 164 | 259 | −153 | −158.9% |
| Net profit | 1 | 128 | 199 | −121 | −160.9% |
| Total assets | 240 | 465 | 1,229 | 402 | −67.3% |
| Equity | 124 | 251 | 349 | 106 | −69.7% |
| Liabilities | 116 | 214 | 880 | 296 | −66.4% |
| Cash and cash equivalents | 38 | 210 | 978 | 336 | −65.6% |
| Average number of employees | – | – | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 70% from 2024 to 2025 (DKK 349k to DKK 106k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 28/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 02/12/2024 | The company | PDFXBRL |
| 2019 | 01/07/2018 – 30/06/2019 | 04/11/2019 | The company | PDFXBRL |
| 2018 | 01/07/2017 – 30/06/2018 | 17/10/2018 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 52,257of 69,742 Better than 25% | No. 54,493of 69,964 Better than 22% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 140of 180 Better than 22% | No. 157of 180 Better than 13% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 20,452of 24,791 Better than 18% | No. 22,783of 24,909 Better than 9% |
| All companies of type ApS66,508 companies in the comparison | No. 50,284of 66,379 Better than 24% | No. 50,660of 66,505 Better than 24% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- Promotionmakers ApSDKK 607k
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Promotionmakers ApS−DKK 121k
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- Promotionmakers ApSDKK 106k
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- Promotionmakers ApS2
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Aj Group Holding ApS100%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anne Bengtsson | Director | 27/01/2016 |
| Jimmy Bengtsson | Director | 11/11/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Anne Bengtsson | Board member | 27/01/2016 |
| Jimmy Bengtsson | Board member | 27/01/2016 |
| Camilla Bengtsson | Board member | 27/01/2016 |
- Founders
- Jimmy Bengtsson
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jimmy Bengtsson | Director | 10/01/2002 | 26/11/2004 |
| Anne Bengtsson | CEO | 26/11/2004 | 25/01/2016 |
| Anne Bengtsson | Chair of the board | 21/10/2011 | 25/01/2016 |
| Jimmy Bengtsson | Board member | 21/10/2011 | 25/01/2016 |
| Camilla Bengtsson | Board member | 21/10/2011 | 25/01/2016 |
Signing rule: Virksomheden tegnes af direktørerne hver for sig eller i forening.
Address and production units
1 active production unitsMeterbuen 27A
2740 Skovlunde
Ballerup Municipality · Postcode 2740
Other companies at the address (2)
- AquaGreen ApSEngineering consultancy in production and mechanical engineering
- Purlund Media ApSPlanning and design of advertising campaigns
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PROMOTIONMAKERS ApS | Meterbuen 27A, 2740 Skovlunde | 2 | 1008873085 |
Purpose
Selskabets formål er at drive investeringsvirksomhed, handel, udlejning, IT-rådgivning, import og eksport af varer samt hermed ligestillet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
40 registered events20254 changesaccounts 1 · management 1 · address 1 · industry 1
- AccountsAnnual report for 2025 published
- ManagementJimmy Bengtsson appointed director
- AddressMoved to Meterbuen 27A, 2740 Skovlunde
- IndustryIndustry changed to Other advertising activities (731190)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaddress 1
- AddressMoved to Ordrup Jagtvej 201, 2920 Charlottenlund
20192 changesaddress 1 · accounts 1
- AddressMoved to Arnold Nielsens Boulevard 77, 2650 Hvidovre
- AccountsAnnual report for 2019 published
20181 changeaccounts 1
- AccountsAnnual report for 2018 published
20171 changeaddress 1
- AddressMoved to Gungevej 2, kl, 2650 Hvidovre
201610 changesstatus 2 · management 8
- StatusStatus changed to active
- ManagementAnne Bengtsson appointed director
- ManagementAnne Bengtsson appointed board member
- ManagementJimmy Bengtsson appointed board member
- ManagementCamilla Bengtsson appointed board member
- StatusStatus changed to under compulsory dissolution
- ManagementAnne Bengtsson stepped down as chair of the board
- ManagementJimmy Bengtsson stepped down as board member
- ManagementCamilla Bengtsson stepped down as board member
- ManagementAnne Bengtsson stepped down as ceo
20151 changeaddress 1
- AddressMoved to A.P. Møllers Allé 39A, 2791 Dragør
20143 changesindustry 1 · name 1 · address 1
- IndustryIndustry changed to Other advertising activities (731190)
- NameName changed from AJ GROUP ApS to PROMOTIONMAKERS ApS
- AddressMoved to Arne Jacobsens Allé 7, 5, 2300 København S
20131 changeaddress 1
- AddressMoved to Slotsmarken 11, 2970 Hørsholm
20113 changesmanagement 3
- ManagementAnne Bengtsson appointed chair of the board
- ManagementJimmy Bengtsson appointed board member
- ManagementCamilla Bengtsson appointed board member
20101 changeaddress 1
- AddressMoved to Energivej 13, 2750 Ballerup
20091 changeownership 1
- OwnershipAJ GROUP HOLDING ApS registered as owner (100%)
20081 changeindustry 1
- IndustryIndustry changed to Konsulentbistand vedrørende informationsteknologi (620200)
20061 changeaddress 1
- AddressMoved to Naverland 1C, 2600 Glostrup
20051 changeaddress 1
- AddressMoved to Mikkelborg Park 17, 2. th, 2970 Hørsholm
20043 changesaddress 1 · management 2
- AddressMoved to Mikkelborg Park 7, 1. th, 2970 Hørsholm
- ManagementAnne Bengtsson appointed ceo
- ManagementJimmy Bengtsson stepped down as director
20032 changesname 1 · industry 1
- NameName changed from YOUR LIFE YOUR HEALTH ApS to AJ GROUP ApS
- IndustryIndustry changed to Udvikling af kundespecifikt software og konsulentbistand i forbindelse med software (722200)
20022 changesfounded 1 · management 1
- FoundedRegistered as YOUR LIFE YOUR HEALTH ApS
- ManagementJimmy Bengtsson appointed director
Related companies
Same people in management
- Axlab A/Svia Ken Woiremose Clausen
- Solteq Denmark A/Svia Ken Woiremose Clausen
- Vinkler Aps, Hovedentreprenørvia Ken Woiremose Clausen
- Damgaard Tæpper ApSvia Ken Woiremose Clausen
- Ccit A/Svia Ken Woiremose Clausen
- Getro A/Svia Ken Woiremose Clausen
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.