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Profil Reklamegaver, Jægerspris ApS

Private limited companyCVR 25503430FrederikssundActive

Profil Reklamegaver, Jægerspris ApS is a private limited company, based in Frederikssund, active in other advertising activities, founded in 2000. Net profit rose 54% from 2024 to 2025, ending at DKK 199k.

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Key figures · financial year 2025

Gross profitDKK 2m+8.5% vs. 2024
Net profitDKK 199k+54.3% vs. 2024
EquityDKK 1.2m+5.4% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 2m.
  • Net profit rose 54% (2024 → 2025), to DKK 199k.
  • Equity rose 5% (2024 → 2025), to DKK 1.2m.

Management and owners, last 24 months

  • New owners registered: Reklamekrigeren ApS (10/10/2025), Reklamesoldaten ApS (10/10/2025) and PR Holding af 2025 ApS (26/09/2025).
  • No longer registered as owner: Kim Dalgaard Lauritsen (26/09/2025), Thomas Birk Larsen (26/09/2025) and PR Holding af 2025 ApS (10/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
EquityNet profit
Financial figures for Profil Reklamegaver, Jægerspris ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,6611,5321,6332,1021,8091,963+8.5%
Operating profit (EBIT)–−15111319119269+125.4%
Profit before tax38−263329167263+57.7%
Net profit29−221255129199+54.3%
Total assets2,7672,1932,1402,3092,7912,106−24.6%
Equity1,1711,0359221,1771,1841,249+5.4%
Liabilities–1,1281,1871,1021,577845−46.4%
Cash and cash equivalents1,51111651587187556+198.1%
Average number of employees3333330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (189 companies)

Annual reports

6 financial years
Annual reports for Profil Reklamegaver, Jægerspris ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202406/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202317/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 2mNo. 88 of 189
Better than 54% of the companies in the industry
EquityDKK 1.2mNo. 71 of 189
Better than 63% of the companies in the industry
Number of employees4No. 74 of 189
Better than 61% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 31,369of 69,742
Better than 55%
No. 30,688of 69,964
Better than 56%
Same industry and fewer than 20 employees180 companies in the comparison
No. 80of 180
Better than 56%
No. 63of 180
Better than 65%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,612of 24,791
Better than 37%
No. 17,055of 24,909
Better than 32%
All companies of type ApS66,508 companies in the comparison
No. 30,406of 66,379
Better than 54%
No. 26,627of 66,505
Better than 60%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. Profil Reklamegaver, Jægerspris ApSDKK 2m
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. Profil Reklamegaver, Jægerspris ApSDKK 199k
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. Profil Reklamegaver, Jægerspris ApSDKK 1.2m
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. Profil Reklamegaver, Jægerspris ApS4
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Reklamekrigeren ApS50%
  • Reklamesoldaten ApS50%
Profil Reklamegaver, Jægerspris ApS

Management

2 active registrations

Executive management

Executive management at Profil Reklamegaver, Jægerspris ApS
NameRoleAppointed
Kim Dalgaard LauritsenDirector26/09/2000
Thomas Birk LarsenDirector26/09/2000
Founders
Vich 4700 ApS
Former management (4)
Former management at Profil Reklamegaver, Jægerspris ApS
NameRoleAppointedResigned
Victor ChristoffersenDirector01/07/200026/09/2000
Poul JacobsenChair of the board30/05/200125/05/2007
Kim Dalgaard LauritsenBoard member30/05/200125/05/2007
Thomas Birk LarsenBoard member30/05/200125/05/2007

Signing rule: Selskabet tegnes af to direktører i forening.

Address and production units

1 active production units

Jernbanegade 33
3600 Frederikssund

Frederikssund Municipality · Postcode 3600

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
PROFIL REKLAMEGAVER, JÆGERSPRIS ApSJernbanegade 33, 3600 Frederikssund41007783287

Purpose

Selskabets formål er salg og konsulentbistand.

The purpose is quoted from the register in Danish.

Changes year by year

34 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20258 changesownership 6 · accounts 1 · industry 1
  • Reklamekrigeren ApS registered as owner (50%)
  • Reklamesoldaten ApS registered as owner (50%)
  • PR Holding af 2025 ApS is no longer registered as owner
  • PR Holding af 2025 ApS registered as owner (100%)
  • Kim Dalgaard Lauritsen is no longer registered as owner
  • Thomas Birk Larsen is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Other advertising activities (731190)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Jernbanegade 33, 3600 Frederikssund
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeindustry 1
  • Industry changed to Other advertising activities (731190)
20081 changeindustry 1
  • Industry changed to Wholesale of luggage and leather goods (464930)
20075 changesaddress 2 · management 3
  • Moved to Jernbanegade 33, 3600 Frederikssund
  • Poul Jacobsen stepped down as chair of the board
  • Kim Dalgaard Lauritsen stepped down as board member
  • Thomas Birk Larsen stepped down as board member
  • Moved to Bakkegården 14, 3630 Jægerspris
20013 changesmanagement 3
  • Poul Jacobsen appointed chair of the board
  • Kim Dalgaard Lauritsen appointed board member
  • Thomas Birk Larsen appointed board member
200010 changesaddress 1 · name 1 · management 4 · industry 1 · founded 1 · ownership 2
  • Moved to Bakkegården 14, 3630 Jægerspris
  • Name changed from VICH-M 5136 ApS to PROFIL REKLAMEGAVER, JÆGERSPRIS ApS
  • Kim Dalgaard Lauritsen appointed director
  • Thomas Birk Larsen appointed director
  • Victor Christoffersen stepped down as director
  • Industry changed to Engroshandel med kufferter, lædervarer og kunsthåndværk (514750)
  • Registered as VICH-M 5136 ApS
  • Victor Christoffersen appointed director
  • Kim Dalgaard Lauritsen registered as owner (50%)
  • Thomas Birk Larsen registered as owner (50%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction