Prodesign A/S
Public limited companyCVR 20170492AlbertslundActive
Prodesign A/S is a public limited company, based in Albertslund, active in other advertising activities, founded in 1997. Net profit rose 240% from 2024 to 2025, ending at DKK 849k. With 16 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 1.4m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 31% (2024 → 2025), to DKK 8.7m.
- Net profit rose 240% (2024 → 2025), to DKK 849k.
- Equity rose 154% (2024 → 2025), to DKK 1.4m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 5,022 | 4,953 | 5,089 | 5,386 | 6,635 | 8,700 | +31.1% |
| Operating profit (EBIT) | 402 | 745 | 366 | 993 | 365 | 1,128 | +209.2% |
| Profit before tax | 401 | 764 | 365 | 977 | 322 | 1,090 | +238.6% |
| Net profit | 311 | 594 | 284 | 762 | 250 | 849 | +239.9% |
| Total assets | 4,635 | 3,299 | 3,033 | 3,309 | 3,535 | 3,318 | −6.2% |
| Equity | 2,359 | 1,653 | 1,638 | 1,599 | 550 | 1,399 | +154.5% |
| Liabilities | 2,101 | 1,458 | 1,269 | 1,606 | 2,876 | 1,771 | −38.4% |
| Cash and cash equivalents | 777 | 480 | 471 | 996 | 323 | 705 | +118.4% |
| Average number of employees | 10 | 9 | 10 | 9 | 13 | 15 | +15.4% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 18/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 22/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/02/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/02/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 20/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 6,085of 69,742 Better than 91% | No. 29,137of 69,964 Better than 58% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 8of 180 Better than 96% | No. 59of 180 Better than 68% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 6,657of 24,791 Better than 73% | No. 16,458of 24,909 Better than 34% |
| All companies of type A/S18,025 companies in the comparison | No. 9,621of 17,786 Better than 46% | No. 15,365of 18,024 Better than 15% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- Prodesign A/SDKK 8.7m
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Prodesign A/SDKK 849k
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- Prodesign A/SDKK 1.4m
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- Prodesign A/S16
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Martin Svendsen Holding ApS25%
- Kispus Holding ApS50% · 66.67% votes
- J-Grejsen Holding ApS10%
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Brian Henriksen | Director | 28/04/1997 |
| Martin Svendsen | Director | 05/09/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Brian Henriksen | Board member | 29/05/2009 |
| Bettina Jæger Henriksen | Chair of the board | 30/12/2016 |
| Kasper Fønss Kristensen | Board member | 24/03/2020 |
| Martin Svendsen | Board member | 05/09/2024 |
| Jens Grejsen | Board member | 05/09/2024 |
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Founders
- Brian Henriksen
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Preben Lillie Gornitzka | Chair of the board | 29/11/2011 | 09/10/2016 |
| Bettina Jæger Henriksen | Board member | 29/11/2011 | 29/12/2016 |
| Jakob Ellehauge Sode | Chair of the board | 10/10/2016 | 30/12/2016 |
| Preben Lillie Gornitzka | Board member | 10/10/2016 | 24/03/2020 |
Signing rule: Selskabet tegnes af direktionen eller den samlede bestyrelse.
Address and production units
1 active production unitsRoskildevej 16
2620 Albertslund
Albertslund Municipality · Postcode 2620
Other companies at the address (1)
- Carglass A/SOther repair and maintenance of motor vehicles n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PRODESIGN A/S | Roskildevej 16, 2620 Albertslund | 16 | 1004167039 |
Purpose
Selskabets formål er handels- og servicevirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
38 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other advertising activities (731190)
20248 changesmanagement 3 · ownership 4 · accounts 1
- ManagementMartin Svendsen appointed director
- ManagementMartin Svendsen appointed board member
- ManagementJens Grejsen appointed board member
- OwnershipJ-Grejsen Holding ApS registered as owner (10%)
- OwnershipMARTIN SVENDSEN HOLDING ApS registered as owner (25%)
- OwnershipKISPUS HOLDING ApS registered as owner (50%)
- OwnershipKISPUS HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Roskildevej 16, 2620 Albertslund
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changesaddress 1 · management 2
- AddressMoved to Roskildevej 16, 2620 Albertslund
- ManagementKasper Fønss Kristensen appointed board member
- ManagementPreben Lillie Gornitzka stepped down as board member
20166 changesmanagement 6
- ManagementBettina Jæger Henriksen appointed chair of the board
- ManagementJakob Ellehauge Sode stepped down as chair of the board
- ManagementBettina Jæger Henriksen stepped down as board member
- ManagementPreben Lillie Gornitzka appointed board member
- ManagementJakob Ellehauge Sode appointed chair of the board
- ManagementPreben Lillie Gornitzka stepped down as chair of the board
20122 changesaddress 1 · merger 1
- AddressMoved to Roskildevej 16, 2620 Albertslund
- MergerMerger registered in CVR
20112 changesmanagement 2
- ManagementPreben Lillie Gornitzka appointed chair of the board
- ManagementBettina Jæger Henriksen appointed board member
20094 changesownership 1 · name 1 · capital 1 · management 1
- OwnershipKISPUS HOLDING ApS registered as owner (100%)
- NameName changed from PRO-DESIGN ApS to PRODESIGN A/S
- CapitalShare capital changed from 125,000 DKK to 500,000 DKK
- ManagementBrian Henriksen appointed board member
20081 changeindustry 1
- IndustryIndustry changed to Other advertising activities (731190)
20021 changecapital 1
- CapitalShare capital changed from 293,609 DKK to 125,000 DKK
20012 changescapital 1 · address 1
- CapitalShare capital changed from 473,000 DKK to 293,609 DKK
- AddressMoved to Naverland 21-23, 2600 Glostrup
19972 changesfounded 1 · management 1
- FoundedRegistered as PRO-DESIGN ApS
- ManagementBrian Henriksen appointed director
Related companies
Same people in management
- NavisionGroup ApSvia Jakob Ellehauge Sode
- DanBAN Co-investment Fond I K/Svia Jakob Ellehauge Sode
- Operator Systems A/Svia Jakob Ellehauge Sode
- Next Gen Energy ApSvia Jakob Ellehauge Sode
- Westside ApSvia Martin Svendsen
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.