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Pong ApS

Private limited companyCVR 40683364København NActive

Pong ApS is a private limited company, based in København N, active in planning and design of advertising campaigns, founded in 2019. Net profit fell 26% from 2024 to 2025, ending at DKK 3.1m. With 16 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 91% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 18.1m+9.4% vs. 2024
Net profitDKK 3.1m−26% vs. 2024
EquityDKK 7.1m−11.2% vs. 2024
Employees16latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 18.1m.
  • Net profit fell 26% (2024 → 2025), to DKK 3.1m.
  • Equity fell 11% (2024 → 2025), to DKK 7.1m.

Employees

  • 1 fewer employees than a year earlier: 16 (07/2026) against 17 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for Pong ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,1108,2529,05213,95116,55218,114+9.4%
Operating profit (EBIT)2,1634,1383,1455,3045,4184,412−18.6%
Profit before tax2,1554,0963,1205,3015,4594,150−24%
Net profit1,6643,1652,3974,0794,1913,103−26%
Total assets4,9528,7878,69916,21713,14314,913+13.5%
Equity1,7043,3693,7667,8458,0367,139−11.2%
Liabilities3,2485,4184,9338,3715,1067,773+52.2%
Cash and cash equivalents2,4052,6772,5772,3025,3362,136−60%
Average number of employees25810150−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 100% from 15 in 2024 to 0 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pong ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202329/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/02/2022The companyPDFXBRL
202030/07/2019 – 31/12/202010/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 18.1mNo. 62 of 715
Better than 91% of the companies in the industry
EquityDKK 7.1mNo. 61 of 716
Better than 92% of the companies in the industry
Number of employees16No. 657 of 716
Better than 8% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 1,776of 69,742
Better than 97%
No. 11,292of 69,964
Better than 84%
Same industry and fewer than 20 employees634 companies in the comparison
No. 7of 633
Better than 99%
No. 27of 634
Better than 96%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,284of 33,588
Better than 93%
No. 4,738of 33,687
Better than 86%
All companies of type ApS66,508 companies in the comparison
No. 2,808of 66,379
Better than 96%
No. 8,725of 66,505
Better than 87%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Pong ApSDKK 18.1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Pong ApSDKK 3.1m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Pong ApSDKK 7.1m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Pong ApS16
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • M. Hørdum Holding ApS25%
  • Nehl ApS66.67%
  • Sigurd Bjerre Holding ApS5%
Pong ApS

Management

2 active registrations

Executive management

Executive management at Pong ApS
NameRoleAppointed
Mikkel Elung-JensenDirector30/07/2019
Mette HørdumCEO01/07/2020
Auditor
Kreston CM Statsautoriseret Revisions interessentskab
Founders
Nehl ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Rantzausgade 60A
2200 København N

København Municipality · Postcode 2200

Production units
Production unitAddressEmployeesP number
PONG ApSRantzausgade 60A, 2200 København N191024901684

Purpose

Selskabets formål er at drive reklame- og konsulentvirksomhed samt enhver virksomhed i hermed stående forbindelse.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaccounts 1 · ownership 3
  • Annual report for 2021 published
  • Sigurd Bjerre Holding ApS registered as owner (5%)
  • Sigurd Hvilsom Bjerre registered as owner (5%)
  • Sigurd Hvilsom Bjerre is no longer registered as owner
20212 changesaddress 1 · accounts 1
  • Moved to Rantzausgade 60A, 2200 København N
  • Annual report for 2020 published
20205 changesaddress 1 · management 1 · ownership 3
  • Moved to Ewaldsgade 9, 2, 2200 København N
  • Mette Hørdum appointed ceo
  • M. Hørdum Holding ApS registered as owner (25%)
  • Nehl ApS registered as owner (66.67%)
  • Nehl ApS is no longer registered as owner
20195 changesaddress 2 · founded 1 · management 1 · ownership 1
  • Moved to Suomisvej 2, 3, 1927 Frederiksberg C
  • Moved to Enghavevej 40, 4, 1674 København V
  • Registered as PONG ApS
  • Mikkel Elung-Jensen appointed director
  • Nehl ApS registered as owner (100%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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