Poetype ApS

Private limited companyCVR 41504536SkanderborgActive

Poetype ApS is a private limited company, based in Skanderborg, active in planning and design of advertising campaigns, founded in 2020. Net profit rose 79% from 2024 to 2025, ending at DKK 810k. Profit has grown three years in a row. With 12 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 5.5m+31.5% vs. 2024
Net profitDKK 810k+79.2% vs. 2024
EquityDKK 1.1m+62.2% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 31% (2024 → 2025), to DKK 5.5m.
  • Net profit rose 79% (2024 → 2025), to DKK 810k.
  • Equity rose 62% (2024 → 2025), to DKK 1.1m.

Management and owners, last 24 months

  • New owners registered: Mjc Holding Group ApS (01/09/2025), HK Blaabjerg Holding ApS (01/09/2025) and Seiffert Holding ApS (01/09/2025).
  • No longer registered as owner: Mjc Holding Group ApS (31/08/2025), HK Blaabjerg Holding ApS (31/08/2025) and Seiffert Holding ApS (31/08/2025) (+1).

Registrations, last 24 months

  • 03/06/2026: Moved to Krøyer Kielbergs Vej 3, 3. 3, 8660 Skanderborg
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Poetype ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit797461,8342,7004,1865,503+31.5%
Operating profit (EBIT)18108−1242426041,060+75.4%
Profit before tax17107−1362345941,045+75.8%
Net profit1777−107179452810+79.2%
Total assets1043306641,3981,3931,967+41.2%
Equity57134272066581,068+62.2%
Liabilities471896371,186729894+22.6%
Cash and cash equivalents592121618477161,233+72.2%
Average number of employees2356810+25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Poetype ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202310/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/04/2022The companyPDFXBRL
202029/06/2020 – 31/12/202009/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 5.5mNo. 169 of 715
Better than 76% of the companies in the industry
EquityDKK 1.1mNo. 261 of 716
Better than 64% of the companies in the industry
Number of employees12No. 128 of 716
Better than 82% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,930of 69,742
Better than 83%
No. 32,794of 69,964
Better than 53%
Same industry and fewer than 20 employees634 companies in the comparison
No. 94of 633
Better than 85%
No. 194of 634
Better than 70%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,948of 33,588
Better than 76%
No. 15,004of 33,687
Better than 55%
All companies of type ApS66,508 companies in the comparison
No. 12,485of 66,379
Better than 81%
No. 28,705of 66,505
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Poetype ApSDKK 5.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Poetype ApSDKK 810k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Poetype ApSDKK 1.1m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mjc Holding Group ApS10%
  • HK Blaabjerg Holding ApS10%
  • Seiffert Holding ApS66.67%
Poetype ApS

Management

1 active registrations

Executive management

Executive management at Poetype ApS
NameRoleAppointed
Oliver Hem Sørensen SeiffertCEO29/06/2020
Founders
Oliver Hem Sørensen Seiffert, Victor Kolbeck Valbjørn Skov
Former management (1)
Former management at Poetype ApS
NameRoleAppointedResigned
Victor Kolbeck Valbjørn SkovDirector29/06/202004/06/2021

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Krøyer Kielbergs Vej 3
8660 Skanderborg

Skanderborg Municipality · Postcode 8660

Production units
Production unitAddressEmployeesP number
Poetype ApSKrøyer Kielbergs Vej 3, 3. 3, 8660 Skanderborg111026016947

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Krøyer Kielbergs Vej 3, 3. 3, 8660 Skanderborg
20259 changesownership 7 · accounts 1 · industry 1
  • MJC HOLDING GROUP ApS registered as owner (10%)
  • Seiffert Holding ApS registered as owner (66.67%)
  • HK Blaabjerg Holding ApS registered as owner (10%)
  • Ostrich Holding ApS is no longer registered as owner
  • HK Blaabjerg Holding ApS is no longer registered as owner
  • MJC HOLDING GROUP ApS is no longer registered as owner
  • Seiffert Holding ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
202310 changesownership 9 · accounts 1
  • HK Blaabjerg Holding ApS registered as owner (20%)
  • MJC HOLDING GROUP ApS registered as owner (20%)
  • Seiffert Holding ApS registered as owner (33.33%)
  • Ostrich Holding ApS registered as owner (5%)
  • Seiffert Holding ApS is no longer registered as owner
  • MJC HOLDING GROUP ApS is no longer registered as owner
  • HK Blaabjerg Holding ApS is no longer registered as owner
  • Seiffert Holding ApS registered as owner (50%)
  • Oliver Hem Sørensen Seiffert is no longer registered as owner
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Erhvervsbyvej 11, st, 8700 Horsens
20215 changesownership 3 · management 1 · accounts 1
  • MJC HOLDING GROUP ApS registered as owner (25%)
  • Victor Kolbeck Valbjørn Skov stepped down as director
  • HK Blaabjerg Holding ApS registered as owner (25%)
  • Victor Kolbeck Valbjørn Skov is no longer registered as owner
  • Annual report for 2020 published
20207 changesaddress 2 · founded 1 · management 2 · ownership 2
  • Moved to Lokesalle 30, 1, 8700 Horsens
  • Moved to Lokesalle 30, 1, 8700 Horsens
  • Registered as Poetype ApS
  • Victor Kolbeck Valbjørn Skov appointed director
  • Oliver Hem Sørensen Seiffert appointed ceo
  • Victor Kolbeck Valbjørn Skov registered as owner (50%)
  • Oliver Hem Sørensen Seiffert registered as owner (50%)

Related companies

Same industry in Skanderborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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