Funnel First Media ApS

Private limited companyCVR 39577461SkanderborgActive

Funnel First Media ApS is a private limited company, based in Skanderborg, active in planning and design of advertising campaigns, founded in 2018. The company went from a profit in 2024 to a loss of DKK 218k in 2025. Equity fell to DKK 640k in 2025.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 3m−49.9% vs. 2024

Net profit−DKK 218k−108.7% vs. 2024

EquityDKK 640k−72.8% vs. 2024

Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 50% (2024 → 2025), to DKK 3m.
Net profit went from a profit of DKK 2.5m to a loss of DKK 218k (2024 → 2025).
Equity fell 73% (2024 → 2025), to DKK 640k.

Employees

1 more employees than a year earlier: 4 (07/2026) against 3 (07/2025).

Management and owners, last 24 months

New owners registered: Funnel First Group ApS (21/12/2024).
No longer registered as owner: K. Mengers Holding ApS (21/12/2024) and ELBE Invest ApS (21/12/2024).

Registrations, last 24 months

01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Funnel First Media ApS
	2019	2020	2021	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	1,487	1,866	2,415	1,621	5,980	2,994	−49.9%
Operating profit (EBIT)	394	129	44	120	3,294	−229	−107%
Profit before tax	396	130	38	114	3,231	−241	−107.5%
Net profit	313	96	21	80	2,488	−218	−108.7%
Total assets	658	1,026	1,737	432	4,804	2,642	−45%
Equity	207	203	224	170	2,358	640	−72.8%
Liabilities	450	823	1,513	262	2,430	2,002	−17.6%
Cash and cash equivalents	152	564	1,236	351	4,166	1,657	−60.2%
Average number of employees	2	3	5	2	2	3	+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (716 companies)

Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

Equity fell sharply
Equity fell 73% from 2024 to 2025 (DKK 2.4m to DKK 640k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Funnel First Media ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	15/04/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	26/02/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	18/04/2024	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	04/04/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	14/04/2021	The company	PDF XBRL
2019	01/01/2019 – 31/12/2019	02/03/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 3mNo. 287 of 715

Better than 60% of the companies in the industry

EquityDKK 640kNo. 360 of 716

Better than 50% of the companies in the industry

Number of employees4No. 315 of 716

Better than 56% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 22,659of 69,742 Better than 68%	No. 39,283of 69,964 Better than 44%
Same industry and fewer than 20 employees634 companies in the comparison	No. 208of 633 Better than 67%	No. 288of 634 Better than 55%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 13,098of 33,588 Better than 61%	No. 18,373of 33,687 Better than 45%
All companies of type ApS66,508 companies in the comparison	No. 22,354of 66,379 Better than 66%	No. 35,168of 66,505 Better than 47%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns

Gross profit

Funnel First Media ApSDKK 3m
WPP Enterprise Solutions MAP A/SDKK 497.5m
Omnicom Media Group A/SDKK 196.3m

Net profit

Funnel First Media ApS−DKK 218k
WPP Enterprise Solutions MAP A/SDKK 175.1m
Omnicom Media Group A/SDKK 28.6m

Equity

Funnel First Media ApSDKK 640k
WPP Enterprise Solutions MAP A/SDKK 163.9m
Omnicom Media Group A/SDKK 143m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Funnel First Group ApS100%

Funnel First Media ApS

Management

1 active registrations

Executive management

Executive management at Funnel First Media ApS
Name	Role	Appointed
Kasper Mengers Andersen	Director	17/05/2018

Founders: My Kingdom ApS, K. Mengers Holding ApS

Signing rule: Selskabet tegnes af direktøren.

Address and production units

2 active production units

Maskedal 12A
8660 Skanderborg

Skanderborg Municipality · Postcode 8660

Production units
Production unit	Address	Industry	Employees	P number
Funnel First Media ApS	Maskedal 12A, 8660 Skanderborg	Planning and design of advertising campaigns	2	1029043821
Funnel First Media ApS	Daltoften 46, 8600 Silkeborg	Planning and design of advertising campaigns	1	1029043848

Purpose

Selskabets formål er at drive virksomhed inden for salg og marketing og hermed efter ledelsens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events

42018

12019

12020

12021

12022

22023

102024

22025

12026

20261 changeaccounts 1

15/04AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

26/02AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Planning and design of advertising campaigns (731110)

202410 changesownership 8 · address 1 · accounts 1

21/12OwnershipFunnel First Group ApS registered as owner (100%)
21/12OwnershipELBE Invest ApS is no longer registered as owner
21/12OwnershipK. Mengers Holding ApS is no longer registered as owner
30/04OwnershipELBE Invest ApS registered as owner (33.33%)
29/04OwnershipELBE Invest ApS is no longer registered as owner
18/04AddressMoved to Maskedal 12A, Dørup, 8660 Skanderborg
18/04AccountsAnnual report for 2023 published
07/02OwnershipK. Mengers Holding ApS registered as owner (50%)
07/02OwnershipMy Kingdom ApS is no longer registered as owner
06/02OwnershipK. Mengers Holding ApS is no longer registered as owner

20232 changesaddress 2

15/03AddressMoved to Dusager 2, 8200 Aarhus N
20/02AddressMoved to Dusager 2, 8200 Aarhus N

20221 changeaccounts 1

04/04AccountsAnnual report for 2021 published

20211 changeaccounts 1

14/04AccountsAnnual report for 2020 published

20201 changeaccounts 1

02/03AccountsAnnual report for 2019 published

20191 changeownership 1

01/09OwnershipELBE Invest ApS registered as owner (25%)

20184 changesfounded 1 · management 1 · ownership 2

17/05FoundedRegistered as Funnel First Media ApS
17/05ManagementKasper Mengers Andersen appointed director
17/05OwnershipMy Kingdom ApS registered as owner (25%)
17/05OwnershipK. Mengers Holding ApS registered as owner (50%)

Related companies

Same industry in Skanderborg

Qshare Solutions A/S16 employees
Poetype ApS12 employees
Touché Reklamebureau ApS11 employees
FL Digital P/S10 employees
Creative United ApS3 employees
LionLab ApS2 employees

See all →

Same people in management

Kameli ApSvia Kasper Mengers Andersen

Largest in the industry

WPP Enterprise Solutions MAP A/SDKK 497.5m
Omnicom Media Group A/SDKK 196.3m
Kunde & Co. A/SDKK 96.5m
Obsidian Digital A/SDKK 90.4m
Grey Danmark A/SDKK 85.6m
Storm Group ApSDKK 81.1m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction