Pli ApS
Private limited companyCVR 45954005AalborgActive
Pli ApS is a private limited company, based in Aalborg, active in activities of insurance agents and brokers, founded in 2025. The company is new and has been registered for 1 years.
What has changed
calculated from recorded figures and datesManagement and owners, last 24 months
- New in management: Allan Petersen (ceo, 23/05/2025) and Jonas Møller (director, 28/11/2025).
- New owners registered: Alpe Invest ApS (23/05/2025).
Registrations, last 24 months
- 04/03/2026: Moved to Sankt Jørgens Gade 3, 9000 Aalborg
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Compare with the industry
Activities of insurance agents and brokers- Pli ApS–
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- Pli ApS–
- Aon Denmark A/SDKK 8.1m
- Marsh A/SDKK 80.1m
- Pli ApS–
- Aon Denmark A/SDKK 120.6m
- Marsh A/SDKK 85.7m
- Pli ApS3
- Aon Denmark A/S162
- Marsh A/S142
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Alpe Invest ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Allan Petersen | CEO | 23/05/2025 |
| Jonas Møller | Director | 28/11/2025 |
- Founders
- Alpe Invest ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSankt Jørgens Gade 3
9000 Aalborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PLI ApS | Sankt Jørgens Gade 3, 9000 Aalborg | 3 | 1031759745 |
Purpose
Virksomhedens formål er at drive forsikringsmæglervirksomhed, herunder formidling af livrente-, forsikrings- og genforsikringspolicer samt anden dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
5 registered events20261 changeaddress 1
- AddressMoved to Sankt Jørgens Gade 3, 9000 Aalborg
20254 changesmanagement 2 · founded 1 · ownership 1
- ManagementJonas Møller appointed director
- FoundedRegistered as PLI ApS
- ManagementAllan Petersen appointed ceo
- OwnershipALPE INVEST ApS registered as owner (100%)
Related companies
Same industry in Aalborg
- Howden Pensionsagentur A/S30 employees
- Simpel Forsikringsmægler ApS5 employees
- Forsikringshuset ApS2 employees
- Fair Pension ApS2 employees
Same people in management
- PLI Forsikringsmægler ApSvia Allan Petersen
Largest in the industry
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- Apc Forsikringsmæglere A/SDKK 172.8m
- balticfinance Danmark A/SDKK 131.5m
- Howden Forsikringsmægler A/SDKK 74.5m
- Söderberg & Partners Forsikringsmæglere A/SDKK 59m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.