Play Circle ApS
Private limited companyCVR 40666354GlostrupActive
Play Circle ApS is a private limited company, based in Glostrup, active in manufacture of games and toys, founded in 2019. After a loss in 2024, the company made a profit of DKK 67,525 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 69,939 to a profit of DKK 67,525 (2024 → 2025).
- Equity turned positive again: DKK 31,402 (2024 → 2025).
Registrations, last 24 months
- 03/08/2026: Moved to Sofielunden 4, 2600 Glostrup
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 978 | 1,364 | 948 | 1,086 | −54 | 559 | +1,134.6% |
| Operating profit (EBIT) | 396 | 431 | 2 | −144 | −60 | 72 | +219.9% |
| Profit before tax | 393 | 424 | −4 | −145 | −70 | 68 | +196.5% |
| Net profit | 305 | 336 | −17 | −145 | −70 | 68 | +196.5% |
| Total assets | 1,021 | 625 | 816 | 524 | 576 | 750 | +30.2% |
| Equity | 345 | 401 | 184 | 39 | −31 | 31 | +200.9% |
| Liabilities | 674 | 225 | 632 | 485 | 607 | 718 | +18.3% |
| Cash and cash equivalents | 480 | 365 | 33 | – | – | – | – |
| Average number of employees | – | 2 | 3 | – | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 22/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/01/2022 | The company | PDFXBRL |
| 2020 | 17/07/2019 – 31/12/2020 | 02/02/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
38 companies in the databaseComparison with the other companies in manufacture of games and toys based on the latest financial year.
Industry median: gross profit DKK 1.4m, net profit DKK 80,139, equity DKK 1.7m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 53,169of 69,742 Better than 24% | No. 58,534of 69,964 Better than 16% |
| Same industry and fewer than 20 employees34 companies in the comparison | No. 26of 34 Better than 24% | No. 27of 34 Better than 21% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 27,155of 33,588 Better than 19% | No. 27,761of 33,687 Better than 18% |
| All companies of type ApS66,508 companies in the comparison | No. 51,159of 66,379 Better than 23% | No. 54,812of 66,505 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of games and toys- Play Circle ApSDKK 559k
- LEGO System A/SDKK 32bn
- Plus-plus A/SDKK 88.6m
- Play Circle ApSDKK 67,525
- LEGO System A/SDKK 13.3bn
- Plus-plus A/SDKK 4.7m
- Play Circle ApSDKK 31,402
- LEGO System A/SDKK 24.9bn
- Plus-plus A/SDKK 27.9m
- Play Circle ApS3
- LEGO System A/S7,197
- Plus-plus A/S31
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- AJ Aviator ApS50%
- SAK Aviator ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Snorre Andreas Krogh | Director | 17/07/2019 |
| Asger Bøving Brorholt Johansen | Director | 17/07/2019 |
- Founders
- AJ Aviator ApS, SAK Aviator ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSofielunden 4
2600 Glostrup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Play Circle ApS | Sofielunden 4, 2600 Glostrup | 2 | 1024880636 |
Purpose
Selskabets formål er at drive virksomhed med design og udarbejdelse af brætspil til læring samt enhver virksomhed i hermed stående forbindelse.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Sofielunden 4, 2600 Glostrup
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Birkegade 21, kl. tv, 2200 København N
20195 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Play Circle ApS
- ManagementSnorre Andreas Krogh appointed director
- ManagementAsger Bøving Brorholt Johansen appointed director
- OwnershipAJ Aviator ApS registered as owner (50%)
- OwnershipSAK Aviator ApS registered as owner (50%)
Related companies
Largest in the industry
- LEGO System A/SDKK 32bn
- Plus-plus A/SDKK 88.6m
- Dantoy A/SDKK 31.5m
- Bezzerwizzer Nordic ApSDKK 18.1m
- Malte Haaning Plastic A/SDKK 13.2m
- SieMar A/SDKK 10.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.