PL & Partners A/S
Public limited companyCVR 36501766København VActive
PL & Partners A/S is a public limited company, based in København V, active in planning and design of advertising campaigns, founded in 2015. Net profit rose 43% from 2024 to 2025, ending at DKK 2.5m. With 28 employees, the company is about 9 times larger than the industry median. Equity grew to DKK 5.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 4% (2024 → 2025), to DKK 23.9m.
- Net profit rose 43% (2024 → 2025), to DKK 2.5m.
- Equity rose 16% (2024 → 2025), to DKK 5.5m.
Employees
- 3 fewer employees than a year earlier: 28 (07/2026) against 31 (07/2025).
Registrations, last 24 months
- 16/12/2025: Moved to Vesterbrogade 149, 5. b8, 1620 København V
- 06/03/2025: Moved to Vesterbrogade 149, st. b9, 1620 København V
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 14,103 | 22,333 | 26,452 | 26,884 | 24,907 | 23,943 | −3.9% |
| Operating profit (EBIT) | 2,447 | 3,492 | 456 | 3,876 | 1,983 | 3,275 | +65.1% |
| Profit before tax | 2,414 | 3,435 | 331 | 3,905 | 2,327 | 3,287 | +41.3% |
| Net profit | 1,852 | 2,661 | 247 | 2,978 | 1,751 | 2,512 | +43.5% |
| Total assets | 11,355 | 12,884 | 17,845 | 37,378 | 21,247 | 18,587 | −12.5% |
| Equity | 2,853 | 3,662 | 1,248 | 4,227 | 4,751 | 5,514 | +16% |
| Liabilities | 8,392 | 9,099 | 16,390 | 32,790 | 16,246 | 12,793 | −21.3% |
| Cash and cash equivalents | 4,415 | 5,822 | 7,473 | 24,885 | 13,235 | 11,053 | −16.5% |
| Average number of employees | 24 | 39 | 49 | 42 | 39 | 33 | −15.4% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 16/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 08/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/02/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 2,102of 9,892 Better than 79% | No. 4,481of 9,922 Better than 55% |
| Same industry and 20–49 employees56 companies in the comparison | No. 18of 56 Better than 69% | No. 26of 56 Better than 55% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 1,646of 33,588 Better than 95% | No. 5,674of 33,687 Better than 83% |
| All companies of type A/S18,025 companies in the comparison | No. 5,182of 17,786 Better than 71% | No. 11,072of 18,024 Better than 39% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- PL & Partners A/SDKK 23.9m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- PL & Partners A/SDKK 2.5m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- PL & Partners A/SDKK 5.5m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- PL & Partners A/S28
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Nicklas Meyer Holding ApS10%
- Paaskesen Larsen Holding ApS66.67%
- PME Invest ApS10%
- H.S. Invest Holding ApS10%
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Højgaard Paaskesen | Director | 06/08/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Søren Storgaard | Board member | 05/01/2022 |
| Nicklas Meyer | Board member | 05/01/2022 |
| Patrick Runge Meyer | Board member | 05/01/2022 |
| Kristian Larsen | Chair of the board | 06/08/2024 |
| Mads Højgaard Paaskesen | Board member | 06/08/2024 |
| Haris Dunk Skrijelj | Board member | 06/08/2024 |
- Founders
- Gazelle Group Holding ApS
Former management (8)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kristian Larsen | Director | 26/01/2015 | 13/03/2020 |
| Mads Højgaard Paaskesen | Director | 26/01/2015 | 05/01/2022 |
| Thomas Bagge Olesen | Chair of the board | 19/05/2017 | 19/02/2021 |
| Kristian Larsen | Board member | 19/05/2017 | 05/08/2024 |
| Mads Højgaard Paaskesen | Board member | 19/05/2017 | 04/01/2022 |
| Søren Storgaard | Chair of the board | 19/02/2021 | 04/01/2022 |
| Mads Højgaard Paaskesen | Chair of the board | 05/01/2022 | 05/08/2024 |
| Nikolai Skouv Pedersen | Director | 05/01/2022 | 06/08/2024 |
Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsesformanden, af Mads Højgaard Paaskesen i forening med Søren Storgaard eller af Kristian Larsen i forening med Søren Storgaard eller af den samlede bestyrelse.
Address and production units
1 active production unitsVesterbrogade 149
1620 København V
København Municipality · Postcode 1620
Other companies at the address (1)
- Paaskesen Larsen Holding ApSOffice administrative and support activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PL & PARTNERS A/S | Vesterbrogade 149, 5. b8, 1620 København V | 29 | 1020098569 |
Purpose
Selskabets formål er, at drive virksomhed indenfor markedsføringsbureau, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
63 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaddress 2 · accounts 1 · industry 1
- AddressMoved to Vesterbrogade 149, 5. b8, 1620 København V
- AccountsAnnual report for 2024 published
- AddressMoved to Vesterbrogade 149, st. b9, 1620 København V
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
202416 changesmanagement 7 · ownership 8 · accounts 1
- ManagementKristian Larsen appointed chair of the board
- ManagementHaris Dunk Skrijelj appointed board member
- ManagementMads Højgaard Paaskesen appointed board member
- ManagementMads Højgaard Paaskesen appointed director
- ManagementNikolai Skouv Pedersen stepped down as director
- OwnershipH.S. Invest Holding ApS registered as owner (10%)
- OwnershipPME Invest ApS registered as owner (10%)
- OwnershipPaaskesen Larsen Holding ApS registered as owner (66.67%)
- ManagementMads Højgaard Paaskesen stepped down as chair of the board
- ManagementKristian Larsen stepped down as board member
- OwnershipPaaskesen Larsen Holding ApS is no longer registered as owner
- OwnershipPME Invest ApS is no longer registered as owner
- OwnershipPaaskesen Larsen Holding ApS registered as owner (66.67%)
- OwnershipSkouv Invest ApS is no longer registered as owner
- OwnershipPaaskesen Larsen Holding ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
202214 changesaddress 1 · accounts 1 · management 8 · ownership 4
- AddressMoved to Vesterbrogade 149, 2. b12, 1620 København V
- AccountsAnnual report for 2021 published
- ManagementNikolai Skouv Pedersen appointed director
- ManagementMads Højgaard Paaskesen appointed chair of the board
- ManagementSøren Storgaard appointed board member
- ManagementNicklas Meyer appointed board member
- ManagementPatrick Runge Meyer appointed board member
- ManagementMads Højgaard Paaskesen stepped down as director
- ManagementSøren Storgaard stepped down as chair of the board
- ManagementMads Højgaard Paaskesen stepped down as board member
- OwnershipPaaskesen Larsen Holding ApS registered as owner (66.67%)
- OwnershipSkouv Invest ApS registered as owner (10%)
- OwnershipPME Invest ApS registered as owner (5%)
- OwnershipNicklas Meyer Holding ApS registered as owner (10%)
202110 changesownership 7 · management 2 · accounts 1
- OwnershipPaaskesen Larsen Holding ApS is no longer registered as owner
- OwnershipNicklas Meyer Holding ApS is no longer registered as owner
- OwnershipSkouv Invest ApS is no longer registered as owner
- OwnershipPaaskesen Larsen Holding ApS registered as owner (90%)
- OwnershipNicklas Meyer Holding ApS registered as owner (5%)
- OwnershipSkouv Invest ApS registered as owner (5%)
- OwnershipPaaskesen Larsen Holding ApS is no longer registered as owner
- ManagementSøren Storgaard appointed chair of the board
- ManagementThomas Bagge Olesen stepped down as chair of the board
- AccountsAnnual report for 2020 published
20205 changesownership 2 · name 1 · capital 1 · management 1
- OwnershipPaaskesen Larsen Holding ApS registered as owner (90%)
- OwnershipGAZELLE GROUP HOLDING ApS is no longer registered as owner
- NameName changed from PL & PARTNERS ApS to PL & PARTNERS A/S
- CapitalShare capital changed from 146,000 DKK to 400,000 DKK
- ManagementKristian Larsen stepped down as director
20181 changeaddress 1
- AddressMoved to Robert Jacobsens Vej 76A, st. 3, 2300 København S
20174 changesaddress 1 · management 3
- AddressMoved to Robert Jacobsens Vej 76A, st, 2300 København S
- ManagementThomas Bagge Olesen appointed chair of the board
- ManagementMads Højgaard Paaskesen appointed board member
- ManagementKristian Larsen appointed board member
20162 changesname 1 · capital 1
- NameName changed from PL & PARTNERS IVS to PL & PARTNERS ApS
- CapitalShare capital changed from 10,000 DKK to 146,000 DKK
20155 changesaddress 1 · founded 1 · management 2 · ownership 1
- AddressMoved to Galoche Alle 8, 1. tv, 4600 Køge
- FoundedRegistered as PL & PARTNERS IVS
- ManagementMads Højgaard Paaskesen appointed director
- ManagementKristian Larsen appointed director
- OwnershipGAZELLE GROUP HOLDING ApS registered as owner (90%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- Coop Danmark A/Svia Thomas Bagge Olesen
- Activcare A/Svia Thomas Bagge Olesen
- SATS Danmark A/Svia Thomas Bagge Olesen
- Multi-tech A/Svia Søren Storgaard
- DreistStorgaard Advokater A/Svia Søren Storgaard
- Specialisterne ApSvia Thomas Bagge Olesen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.