Pitaya Retail ApS
Private limited companyCVR 43453254RisskovActive
Pitaya Retail ApS is a private limited company, based in Risskov, active in retail sale of clothing, founded in 2022. Net profit rose 7% from 2024 to 2025, ending at DKK 479k. Profit has grown three years in a row. Operations are spread over 5 production units in 5 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 47% (2024 → 2025), to DKK 2.8m.
- Net profit rose 7% (2024 → 2025), to DKK 479k.
- Equity rose 95% (2024 → 2025), to DKK 982k.
Employees
- 14 more employees than a year earlier: 31 (07/2026) against 17 (07/2025).
Management and owners, last 24 months
- New owners registered: Pitaya Holding ApS (31/12/2025).
- No longer registered as owner: Mads E Thomsen Holding ApS (31/12/2025) and Ida Marie Thomsen Holding ApS (31/12/2025).
Registrations, last 24 months
- 02/01/2026: Moved to Stokagervej 29, 8240 Risskov
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
- 11/12/2024: Moved to Badstuegade 14, 8000 Aarhus C
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 638 | 1,882 | 2,770 | +47.2% |
| Operating profit (EBIT) | 161 | 581 | 633 | +9% |
| Profit before tax | 197 | 579 | 618 | +6.7% |
| Net profit | 147 | 447 | 479 | +7.2% |
| Total assets | 921 | 869 | 1,786 | +105.6% |
| Equity | 187 | 504 | 982 | +95% |
| Liabilities | 734 | 365 | 798 | +118.7% |
| Cash and cash equivalents | 268 | 205 | 529 | +157.9% |
| Average number of employees | 2 | 5 | 8 | +60% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 13/05/2025 | The company | PDFXBRL |
| 2023 | 18/08/2022 – 31/12/2023 | 24/05/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,849of 9,892 Better than 11% | No. 7,545of 9,922 Better than 24% |
| Same industry and 20–49 employees47 companies in the comparison | No. 40of 47 Better than 15% | No. 38of 47 Better than 20% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 4,268of 16,614 Better than 74% | No. 3,961of 16,661 Better than 76% |
| All companies of type ApS66,508 companies in the comparison | No. 23,828of 66,379 Better than 64% | No. 29,809of 66,505 Better than 55% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Pitaya Retail ApSDKK 2.8m
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Pitaya Retail ApSDKK 479k
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Pitaya Retail ApSDKK 982k
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Pitaya Retail ApS31
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Pitaya Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Emil Thomsen | CEO | 04/07/2023 |
- Founders
- Mads E Thomsen Holding ApS, Ida Marie Thomsen Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mads Emil Thomsen | Director | 18/08/2022 | 03/07/2023 |
Signing rule: Selskabet tegnes af direktionen.
Address and production units
5 active production unitsStokagervej 29
8240 Risskov
Aarhus Municipality · Postcode 8240
Other companies at the address (2)
- Nordic Fashion Stores ApSRetail sale of clothing
- Polax ApSOther retail sale of new goods in specialised stores
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pitaya - Rødovre Centrum | Rødovre Centrum 1G, st. 135, 2610 Rødovre | 10 | 1032625475 |
| Pitaya Aarhus | Volden 25, 8000 Aarhus C | 8 | 1031990587 |
| Pitaya Odense | Ørbækvej 75, 5220 Odense SØ | 8 | 1031692683 |
| Pitaya CPH | Kronprinsensgade 11, st. tv, 1114 København K | 7 | 1030526275 |
| Pitaya Retail ApS | Stokagervej 29, 8240 Risskov | 1 | 1028497837 |
Purpose
Selskabets formål er detailhandel med tøj og sko samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Stokagervej 29, 8240 Risskov
20255 changesownership 3 · accounts 1 · industry 1
- OwnershipPitaya Holding ApS registered as owner (100%)
- OwnershipMads E Thomsen Holding ApS is no longer registered as owner
- OwnershipIda Marie Thomsen Holding ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20242 changesaddress 1 · accounts 1
- AddressMoved to Badstuegade 14, 8000 Aarhus C
- AccountsAnnual report for 2023 published
20236 changesstatus 2 · address 2 · management 2
- StatusStatus changed to active
- AddressMoved to Badstuegade 14, 8000 Aarhus C
- ManagementMads Emil Thomsen appointed ceo
- StatusStatus changed to under compulsory dissolution
- ManagementMads Emil Thomsen stepped down as director
- AddressMoved to Langelinie Allé 17, 2100 København Ø
20226 changesaddress 2 · founded 1 · management 1 · ownership 2
- AddressMoved to Badstuegade 14, 8000 Aarhus C
- AddressMoved to Badstuegade 14, 8000 Aarhus C
- FoundedRegistered as Pitaya Retail ApS
- ManagementMads Emil Thomsen appointed director
- OwnershipMads E Thomsen Holding ApS registered as owner (50%)
- OwnershipIda Marie Thomsen Holding ApS registered as owner (50%)
Related companies
Same industry in Aarhus
- Eventyrsport A/S471 employees
- Axel Kaufmann ApS350 employees
- Brdr. Simonsen Menswear ApS108 employees
- Støy Aarhus ApS82 employees
- Suit Club ApS52 employees
- Lakor ApS34 employees
Same people in management
- Nordic Fashion Stores ApSvia Mads Emil Thomsen
- Pasjion ApSvia Mads Emil Thomsen
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.