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Pasjion ApS

Private limited companyCVR 42772240HaderslevActive

Pasjion ApS is a private limited company, based in Haderslev, active in retail sale of clothing, founded in 2021. Equity was negative at the end of 2025 (−DKK 123k). After a loss in 2024, the company made a profit of DKK 344k in 2025.

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Key figures · financial year 2025

Gross profitDKK 568k+487.3% vs. 2024
Net profitDKK 344k+208.4% vs. 2024
Equity−DKK 123k+73.7% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a loss of DKK 317k to a profit of DKK 344k (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k2022202320242025
EquityNet profit
Financial figures for Pasjion ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit17168−147568+487.3%
Operating profit (EBIT)−144−12−244340+239.7%
Profit before tax−197−37−274309+213%
Net profit−159−30−317344+208.4%
Total assets845836572796+39.1%
Equity−119−149−466−123+73.7%
Liabilities9649861,038919−11.5%
Cash and cash equivalents61262−67.7%
Average number of employees01110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m2022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 123k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

4 financial years
Annual reports for Pasjion ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202309/06/2024The companyPDF not statedXBRL
202219/10/2021 – 31/12/202207/07/2023The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234502/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2406/2407/2408/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 568kNo. 740 of 936
Better than 21% of the companies in the industry
Equity−DKK 123kNo. 795 of 937
Better than 15% of the companies in the industry
Number of employees4No. 783 of 937
Better than 16% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 52,994of 69,742
Better than 24%
No. 62,659of 69,964
Better than 10%
Same industry and fewer than 20 employees850 companies in the comparison
No. 656of 849
Better than 23%
No. 715of 850
Better than 16%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 27,082of 33,588
Better than 19%
No. 29,527of 33,687
Better than 12%
All companies of type ApS66,508 companies in the comparison
No. 50,986of 66,379
Better than 23%
No. 59,010of 66,505
Better than 11%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Pasjion ApSDKK 568k
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Pasjion ApSDKK 344k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Pasjion ApS−DKK 123k
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Pasjion ApS4
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Dorthe Thomsen33.33%
  • Mads E Thomsen Holding ApS20%
  • Jette Bejerholm33.33%
Pasjion ApS

Management

2 active registrations

Executive management

Executive management at Pasjion ApS
NameRoleAppointed
Dorthe ThomsenDirector24/10/2022
Jette BejerholmDirector24/10/2022
Founders
Dorthe Thomsen, Mads E Thomsen Holding ApS, Ida Marie Thomsen Holding ApS
Former management (1)
Former management at Pasjion ApS
NameRoleAppointedResigned
Mads Emil ThomsenCEO19/10/202124/10/2022

Signing rule: Selskabet tegnes af den samlede direktion

Address and production units

1 active production units

Storegade 19
6100 Haderslev

Haderslev Municipality · Postcode 6100

Production units
Production unitAddressEmployeesP number
Pasjion ApSStoregade 19, 6100 Haderslev51027650240

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Storegade 19, 6100 Haderslev
20225 changesmanagement 3 · ownership 2
  • Dorthe Thomsen appointed director
  • Jette Bejerholm appointed director
  • Mads Emil Thomsen stepped down as ceo
  • Jette Bejerholm registered as owner (33.33%)
  • Ida Marie Thomsen Holding ApS is no longer registered as owner
20215 changesfounded 1 · management 1 · ownership 3
  • Registered as Pasjion ApS
  • Mads Emil Thomsen appointed ceo
  • Ida Marie Thomsen Holding ApS registered as owner (10%)
  • Dorthe Thomsen registered as owner (33.33%)
  • Mads E Thomsen Holding ApS registered as owner (20%)

Related companies

Same industry in Haderslev

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction