CVRdatabase
Menu

Passendo ApS

Private limited companyCVR 31626919København NActive

Passendo ApS is a private limited company, based in København N, active in media representation, founded in 2008. The company went from a profit in 2024 to a loss of DKK 2.2m in 2025. Equity fell to DKK 5.1m in 2025. 7 other companies in the database are registered at the same address.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 5.7m−27.3% vs. 2024
Net profit−DKK 2.2m−365.5% vs. 2024
EquityDKK 5.1m−30.8% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 27% (2024 → 2025), to DKK 5.7m.
  • Net profit went from a profit of DKK 847k to a loss of DKK 2.2m (2024 → 2025).
  • Equity fell 31% (2024 → 2025), to DKK 5.1m.

Employees

  • 2 fewer employees than a year earlier: 5 (08/2026) against 7 (08/2025).

Management and owners, last 24 months

  • New in management: Franciscus Antonius Claassen (board member, 01/02/2025).
  • Stepped down: John Bernhard Sjölander (board member, 01/02/2025).

Registrations, last 24 months

  • 21/05/2026: Moved to Ewaldsgade 7, 2200 København N
  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Passendo ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,4891,3132069,6707,8895,738−27.3%
Operating profit (EBIT)−2,140−8,546−11,8582871,732−1,818−205%
Profit before tax−2,443−9,045−12,390−772878−2,882−428.4%
Net profit−1,837−7,163−9,528−772847−2,248−365.5%
Total assets10,58421,86416,84119,84019,18416,973−11.5%
Equity−6289,3152,7646,4567,3035,054−30.8%
Liabilities11,21212,54914,07813,38411,88211,919+0.3%
Cash and cash equivalents3,93312,5623,4767,6523,6261,072−70.4%
Average number of employees815201167+16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 31% from 2024 to 2025 (DKK 7.3m to DKK 5.1m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Passendo ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202226/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202131/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 5.7mNo. 21 of 41
Better than 50% of the companies in the industry
EquityDKK 5.1mNo. 17 of 41
Better than 60% of the companies in the industry
Number of employees5No. 17 of 41
Better than 60% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7mHere
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,325of 69,742
Better than 84%
No. 14,047of 69,964
Better than 80%
Same industry and fewer than 20 employees30 companies in the comparison
No. 10of 30
Better than 69%
No. 8of 30
Better than 76%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,919of 24,791
Better than 64%
No. 9,650of 24,909
Better than 61%
All companies of type ApS66,508 companies in the comparison
No. 11,923of 66,379
Better than 82%
No. 11,149of 66,505
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. Passendo ApSDKK 5.7m
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. Passendo ApS−DKK 2.2m
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. Passendo ApSDKK 5.1m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. Passendo ApS5
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Passendo ApS

Management

9 active registrations

Executive management

Executive management at Passendo ApS
NameRoleAppointed
Anders Christian Rantzau RasmussenDirector20/05/2010
Andreas Knipschildt JürgensenCEO20/03/2017

Board of directors

Board of directors at Passendo ApS
NameRoleAppointed
Anders Christian Rantzau RasmussenBoard member20/03/2017
Andreas Knipschildt JürgensenBoard member20/03/2017
Christoffer Leif FeilbergChair of the board21/03/2022
Cecilie Sofie Anker AndersenBoard member21/03/2022
Frédéric Dewar LachaudBoard member21/03/2022
Jan Ankjær JensenBoard member01/11/2023
Franciscus Antonius ClaassenBoard member01/02/2025
Founders
Jakob Lund Johansen, Robin Jon Christensen
Former management (13)
Former management at Passendo ApS
NameRoleAppointedResigned
Robin Jon ChristensenCEO14/08/200820/05/2010
Jakob Lund JohansenCEO20/05/201019/03/2017
Nicolas Georges TradBoard member20/03/201724/01/2020
Jakob Lund JohansenDirector20/03/201722/11/2017
Jakob Lund JohansenBoard member20/03/201722/11/2017
David HeilmannBoard member20/03/201724/01/2020
Claus ZibrandtsenBoard member04/07/201902/10/2020
Christian Damsgaard TostBoard member02/10/202008/10/2020
Christian Damsgaard TostChair of the board09/10/202020/03/2022
Simon GoldschmidtBoard member09/10/202020/10/2021
Richard Mark AshtonBoard member20/10/202121/03/2022
John Bernhard SjölanderBoard member20/10/202101/02/2025
Christian Damsgaard TostBoard member21/03/202201/11/2023

Signing rule: Selskabet tegnes af en direktør og et bestyrelsesmedlem i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Ewaldsgade 7
2200 København N

København Municipality · Postcode 2200

Other companies at the address (7)

Production units
Production unitAddressEmployeesP number
Passendo ApSEwaldsgade 7, 2200 København N51014647046

Purpose

Selskabets formål er gennem teknologi, herunder IT, at bistå virksomheder med kommercialisering af e-mails og dermed relateret forretning.

The purpose is quoted from the register in Danish.

Changes year by year

92 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Ewaldsgade 7, 2200 København N
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2024 published
  • Franciscus Antonius Claassen appointed board member
  • John Bernhard Sjölander stepped down as board member
  • Industry changed to Media representation (731200)
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Nannasgade 28, 2200 København N
20235 changesmanagement 2 · accounts 1 · capital 2
  • Jan Ankjær Jensen appointed board member
  • Christian Damsgaard Tost stepped down as board member
  • Annual report for 2022 published
  • Share capital changed from 168,454 DKK to 172,488 DKK
  • Share capital changed from 164,421 DKK to 168,454 DKK
20228 changescapital 1 · accounts 1 · management 6
  • Share capital changed from 159,043 DKK to 164,421 DKK
  • Annual report for 2021 published
  • Christian Damsgaard Tost appointed board member
  • Frédéric Dewar Lachaud appointed board member
  • Cecilie Sofie Anker Andersen appointed board member
  • Christoffer Leif Feilberg appointed chair of the board
  • Richard Mark Ashton stepped down as board member
  • Christian Damsgaard Tost stepped down as chair of the board
202111 changesownership 5 · capital 1 · management 3 · accounts 1 · address 1
  • FIRST PARTY CAPITAL FUND 1 is no longer registered as owner
  • Share capital changed from 128,124 DKK to 159,043 DKK
  • John Bernhard Sjölander appointed board member
  • Richard Mark Ashton appointed board member
  • Simon Goldschmidt stepped down as board member
  • FIRST PARTY CAPITAL FUND 1 registered as owner (5%)
  • Newion III B.V registered as owner (20%)
  • GMH IVS is no longer registered as owner
  • GMH Holding ApS registered as owner (20%)
  • Annual report for 2020 published
  • Moved to Tagensvej 85F, 2, 2200 København N
202012 changesmanagement 7 · capital 1 · ownership 4
  • Christian Damsgaard Tost appointed chair of the board
  • Simon Goldschmidt appointed board member
  • Christian Damsgaard Tost stepped down as board member
  • Christian Damsgaard Tost appointed board member
  • Claus Zibrandtsen stepped down as board member
  • Share capital changed from 121,612 DKK to 128,124 DKK
  • Nicolas Georges Trad stepped down as board member
  • David Heilmann stepped down as board member
  • inQvation ApS registered as owner (25%)
  • AURUM X ApS is no longer registered as owner
  • FORMULA UNO ApS is no longer registered as owner
  • inQvation ApS is no longer registered as owner
20198 changescapital 1 · management 1 · ownership 5 · address 1
  • Share capital changed from 115,100 DKK to 121,612 DKK
  • Claus Zibrandtsen appointed board member
  • JAWAH HOLDING ApS registered as owner (20%)
  • GMH IVS registered as owner (25%)
  • inQvation ApS registered as owner (5%)
  • JAWAH HOLDING ApS is no longer registered as owner
  • GMH IVS is no longer registered as owner
  • Moved to Købmagergade 22, 2. 2, 1150 København K
20181 changeaddress 1
  • Moved to Købmagergade 22, 2. 2, 1150 København K
201726 changescapital 4 · management 10 · ownership 10 · address 1 · name 1
  • Share capital changed from 111,608 DKK to 115,100 DKK
  • Jakob Lund Johansen stepped down as director
  • Jakob Lund Johansen stepped down as board member
  • Share capital changed from 101,608 DKK to 111,608 DKK
  • JAKAT HOLDING ApS is no longer registered as owner
  • Moved to Toldbodgade 49B, 1253 København K
  • Share capital changed from 89,286 DKK to 101,608 DKK
  • Nicolas Georges Trad appointed board member
  • Anders Christian Rantzau Rasmussen appointed board member
  • Andreas Knipschildt Jürgensen appointed ceo
  • Andreas Knipschildt Jürgensen appointed board member
  • David Heilmann appointed board member
  • Jakob Lund Johansen appointed director
  • Jakob Lund Johansen appointed board member
  • AURUM X ApS registered as owner (20%)
  • Jakob Lund Johansen stepped down as ceo
  • FORMULA UNO ApS registered as owner (5%)
  • JAWAH HOLDING ApS registered as owner (33.33%)
  • JAWAH HOLDING ApS is no longer registered as owner
  • Name changed from AMILLIONMAILS ApS to Passendo ApS
  • Share capital changed from 50,000 DKK to 89,286 DKK
  • GMH IVS registered as owner (33.33%)
  • JAKAT HOLDING ApS registered as owner (10%)
  • JAWAH HOLDING ApS registered as owner (33.33%)
  • JAWAH HOLDING ApS is no longer registered as owner
  • JAKAT HOLDING ApS is no longer registered as owner
20162 changescapital 1 · address 1
  • Share capital changed from 125,000 DKK to 50,000 DKK
  • Moved to Blegdamsvej 6, 2200 København N
20144 changesaddress 1 · ownership 2 · name 1
  • Moved to Njalsgade 19D, 1, 2300 København S
  • JAWAH HOLDING ApS registered as owner (50%)
  • JAKAT HOLDING ApS registered as owner (50%)
  • Name changed from 2AD MEDIA ApS to AMILLIONMAILS ApS
20121 changeaddress 1
  • Moved to Dronningens Tværgade 26, 2, 1302 København K
20103 changesmanagement 3
  • Jakob Lund Johansen appointed ceo
  • Anders Christian Rantzau Rasmussen appointed director
  • Robin Jon Christensen stepped down as ceo
20083 changesindustry 1 · founded 1 · management 1
  • Industry changed to Media representation (731200)
  • Registered as 2AD MEDIA ApS
  • Robin Jon Christensen appointed ceo

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction