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Panorama Agency ApS

Private limited companyCVR 27229883København ØActive

Panorama Agency ApS is a private limited company, based in København Ø, active in planning and design of advertising campaigns, founded in 2003. The company made a loss in both 2024 and 2025, most recently DKK 330k. Equity fell to DKK 404k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.7m+57.4% vs. 2024
Net profit−DKK 330k+61.2% vs. 2024
EquityDKK 404k−45% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 57% (2024 → 2025), to DKK 1.7m.
  • The loss got smaller: from DKK 851k to DKK 330k (2024 → 2025).
  • Equity fell 45% (2024 → 2025), to DKK 404k.

Employees

  • 2 fewer employees than a year earlier: 2 (08/2026) against 4 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Panorama Agency ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,6451,2832,3191,7171,0981,728+57.4%
Operating profit (EBIT)––645126−993––
Profit before tax235−375603265−1,082−419+61.3%
Net profit172−302459203−851−330+61.2%
Total assets3,3194,5983,7003,9743,1432,672−15%
Equity2,0461,7431,7531,705734404−45%
Liabilities1,2742,8551,9472,2682,4092,269−5.8%
Cash and cash equivalents1,6982,9042,5231,1271,559847−45.7%
Average number of employees3433330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 45% from 2024 to 2025 (DKK 734k to DKK 404k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Panorama Agency ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202530/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202428/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202321/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202206/01/2023The companyPDFXBRL
202101/07/2020 – 30/06/202115/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202010/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 1.7mNo. 390 of 715
Better than 46% of the companies in the industry
EquityDKK 404kNo. 412 of 716
Better than 43% of the companies in the industry
Number of employees2No. 315 of 716
Better than 56% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,963of 69,742
Better than 51%
No. 44,407of 69,964
Better than 37%
Same industry and fewer than 20 employees634 companies in the comparison
No. 311of 633
Better than 51%
No. 339of 634
Better than 47%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 16,337of 24,791
Better than 34%
No. 21,046of 24,909
Better than 16%
All companies of type ApS66,508 companies in the comparison
No. 32,835of 66,379
Better than 51%
No. 40,323of 66,505
Better than 39%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Panorama Agency ApSDKK 1.7m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Panorama Agency ApS−DKK 330k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Panorama Agency ApSDKK 404k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Panorama Agency ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Lene Seested ApS100%
Panorama Agency ApS

Management

1 active registrations

Executive management

Executive management at Panorama Agency ApS
NameRoleAppointed
Lene Seested JohansenDirector01/07/2003
Founders
ApS KBUS 38 nr.3117
Former management (1)
Former management at Panorama Agency ApS
NameRoleAppointedResigned
Kim MadsenCEO01/07/200301/07/2003

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Ryesgade 103B
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unitAddressEmployeesP number
PANORAMA AGENCY ApSRyesgade 103B, st, 2100 København Ø21009955522

Purpose

Selskabets formål er primært at drive agent- og casting bureau samt beslægtede områder.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20232 changesaccounts 2
  • Annual report for 2023 published
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Ryesgade 103B, st, 2100 København Ø
20122 changesownership 2
  • LENE SEESTED ApS registered as owner (100%)
  • LENE SEESTED ApS is no longer registered as owner
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20051 changename 1
  • Name changed from LENE SEESTED II ApS to PANORAMA AGENCY ApS
20035 changesfounded 1 · management 3 · ownership 1
  • Registered as LENE SEESTED II ApS
  • Kim Madsen appointed ceo
  • Kim Madsen stepped down as ceo
  • Lene Seested Johansen appointed director
  • LENE SEESTED ApS registered as owner (100%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction