Pandora A/S

Public limited companyCVR 28505116København VActive

Pandora A/S is a public limited company, based in København V, active in manufacture of jewellery and related articles, founded in 2005. Measured by gross profit, it ranks no. 1 of 52 companies in the industry in the database. Profit has grown three years in a row. With 1,238 employees, the company is about 413 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 32.5bn+2.7% vs. 2024
Net profitDKK 5.2bn+0.3% vs. 2024
EquityDKK 5.3bn−4.1% vs. 2024
Employees1,238latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 2% (2024 → 2025), to DKK 25.7bn.
  • Revenue rose 3% (2024 → 2025), to DKK 32.5bn.
  • Equity fell 4% (2024 → 2025), to DKK 5.3bn.

Employees

  • 72 more employees than a year earlier: 1,238 (07/2026) against 1,166 (07/2025).

Management and owners, last 24 months

  • New in management: Lars Sandahl Sørensen (board member, 14/08/2025), Berta De Pablos Alvarez (ceo, 01/01/2026) and Marianne Kirkegaard Knudsen (deputy chair, 11/03/2026).
  • Stepped down: Povl Christian Lütken Frigast (deputy chair, 11/03/2026), Alexander Lacik (ceo, 31/12/2025) and Marianne Kirkegaard Knudsen (board member, 10/03/2026).
  • New owners registered: Parvus Asset Management Jersey Limited (16/09/2025) and Pandora A/S (20/11/2025).
  • No longer registered as owner: Parvus Asset Management Jersey Limited (15/09/2025).

Registrations, last 24 months

  • 09/04/2026: Share capital changed from 79,000,000 DKK to 75,000,000 DKK
  • 10/04/2025: Share capital changed from 82,000,000 DKK to 79,000,000 DKK
  • 01/01/2025: Industry changed to Manufacture of jewellery and related articles (321200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1bnDKK 2bnDKK 3bnDKK 4bnDKK 5bnDKK 6bnDKK 7bn20182019202020212022202320242025
EquityNet profit
Financial figures for Pandora A/S
20182019202020212022202320242025Change
Revenue22,806,00021,868,00019,009,00023,394,00026,463,00028,136,00031,680,00032,549,000+2.7%
Gross profit16,942,00015,903,00014,375,00017,803,00020,190,00022,125,00025,289,00025,747,000+1.8%
Operating profit (EBIT)6,431,0003,829,0002,684,0005,839,0006,743,0007,039,0007,974,0007,783,000−2.4%
Profit before tax6,582,0003,829,0002,494,0005,378,0006,533,0006,234,0006,926,0006,913,000−0.2%
Net profit5,045,0002,945,0001,938,0004,160,0005,029,0004,740,0005,227,0005,241,000+0.3%
Total assets19,244,00021,571,00019,984,00018,542,00022,013,00023,798,00027,758,00029,603,000+6.6%
Equity6,419,0005,249,0007,389,0007,001,0007,167,0005,355,0005,508,0005,282,000−4.1%
Liabilities12,825,00016,322,00012,595,00011,541,00014,846,00018,443,00022,250,00024,321,000+9.3%
Cash and cash equivalents1,387,0001,054,0002,912,0001,043,000–––––

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5bnDKK 10bnDKK 15bnDKK 20bnDKK 25bn20182019202020212022202320242025
Gross profitMedian, the industry (52 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

8 financial years
Annual reports for Pandora A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202512/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/03/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202318/03/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202222/03/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202115/03/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202017/03/2021The companyPDF not statedXBRL
201901/01/2019 – 31/12/201913/03/2020The companyPDFXBRL
201801/01/2018 – 31/12/201822/03/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02004006008001,0001,20008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

52 companies in the database

Comparison with the other companies in manufacture of jewellery and related articles based on the latest financial year.

Gross profitDKK 25.7bnNo. 1 of 52
Better than 100% of the companies in the industry
EquityDKK 5.3bnNo. 1 of 52
Better than 100% of the companies in the industry
Number of employees1,238No. 1 of 52
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 57,336, equity DKK 1.1m, 3 employees.

DKK 121kDKK 2.6mDKK 55.7mDKK 1.2bnDKK 9.3bnHere
Distribution of gross profit for 48 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 3of 147
Better than 99%
No. 34of 177
Better than 81%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3of 24,791
Better than 100%
No. 46of 24,909
Better than 100%
All companies of type A/S18,025 companies in the comparison
No. 7of 17,786
Better than 100%
No. 103of 18,024
Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of jewellery and related articles
Gross profit
  1. Pandora A/SDKK 25.7bn
  2. Shamballa Jewels A/SDKK 43.7m
  3. Bnh Kædevarer ApSDKK 35.4m
Net profit
  1. Pandora A/SDKK 5.2bn
  2. Shamballa Jewels A/SDKK 20.3m
  3. Bnh Kædevarer ApSDKK 19.5m
Equity
  1. Pandora A/SDKK 5.3bn
  2. Shamballa Jewels A/SDKK 67.8m
  3. Bnh Kædevarer ApSDKK 94.2m
Employees
  1. Pandora A/S1,238
  2. Shamballa Jewels A/S34
  3. Bnh Kædevarer ApS15

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • BlackRock, Inc.5%
  • Parvus Asset Management Jersey Limited10%
  • Pandora A/S5%
Pandora A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

9 active registrations

Executive management

Executive management at Pandora A/S
NameRoleAppointed
Anders Boyer-SøgaardDirector01/08/2018
Berta De Pablos AlvarezCEO01/01/2026

Board of directors

Board of directors at Pandora A/S
NameRoleAppointed
Birgitta Stymne GöranssonBoard member16/03/2016
Peter Arne RuzickaChair of the board01/01/2020
Catherine Marie Noelle SpindlerBoard member11/03/2020
Jan ZijderveldBoard member11/03/2021
Lilian Margareta Fossum BinerBoard member16/03/2023
Lars Sandahl SørensenBoard member14/08/2025
Marianne Kirkegaard KnudsenDeputy chair11/03/2026
Founders
Prometheus Invest ApS
Former management (33)
Former management at Pandora A/S
NameRoleAppointedResigned
Klaus René MøllerDirector09/03/200507/03/2008
Nikolaj VejlsgaardBoard member07/03/200818/03/2015
Nikolaj VejlsgaardDirector07/03/200829/08/2008
Per Algot EnevoldsenBoard member07/03/200831/08/2010
Erik Danquard JensenBoard member22/05/200820/03/2012
Mikkel Vendelin OlesenCEO29/08/200803/08/2011
Henrik HolmarkDirector20/04/200931/12/2014
Sten DaugaardBoard member31/08/201030/01/2012
Andrea Dawn AlveyBoard member31/08/201011/03/2021
Allan Leslie LeightonChair of the board08/09/201001/07/2013
Marcello Vittorio BottoliCEO03/08/201101/03/2012
Sten DaugaardDirector30/01/201201/07/2013
Torben Ballegaard SørensenBoard member01/03/201218/03/2015
Bjørn GuldenCEO01/03/201201/07/2013
Anders Boyer-SøgaardBoard member20/03/201214/03/2018
Ronica WangBoard member20/03/201211/03/2021
Povl Christian Lütken FrigastDeputy chair01/07/201311/03/2026
Marcello Vittorio BottoliChair of the board01/07/201309/10/2014
Allan Leslie LeightonCEO01/07/201301/03/2015
Bjørn GuldenBoard member13/08/201313/03/2019
Michael Hauge SørensenBoard member19/03/201415/03/2017
Per BankBoard member19/03/201411/03/2020
Peder TuborghChair of the board09/10/201431/12/2019
Peter Mareno VekslundChief financial officer31/12/201431/07/2018
Anders Colding FriisCEO01/03/201531/08/2018
Allan Leslie LeightonDeputy chair18/03/201514/03/2018
Jeremy James Leighton SchwartzDirector01/09/201802/04/2019
Isabelle Veronique ParizeBoard member13/03/201904/11/2021
Sir John Wilfred PeaceBoard member13/03/201911/03/2020
Alexander LacikCEO23/04/201931/12/2025
Peter Arne RuzickaBoard member04/12/201931/12/2019
Marianne Kirkegaard KnudsenBoard member11/03/202010/03/2026
Heine DalsgaardBoard member11/03/202116/03/2023

Signing rule: Selskabet tegnes af bestyrelsens formand eller af enhver af bestyrelsens næstformænd i forening med en direktør, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Havneholmen 17
1561 København V

København Municipality · Postcode 1561

Other companies at the address (1)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Pandora A/SHavneholmen 17-19, 1561 København V1,2441011194342

Purpose

Selskabets formål er at drive virksomhed med anlægsinvestering, finansiering, industri, handel og anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

149 registered events
20266 changescapital 1 · accounts 1 · management 4
  • Share capital changed from 79,000,000 DKK to 75,000,000 DKK
  • Annual report for 2025 published
  • Marianne Kirkegaard Knudsen appointed deputy chair
  • Povl Christian Lütken Frigast stepped down as deputy chair
  • Marianne Kirkegaard Knudsen stepped down as board member
  • Berta De Pablos Alvarez appointed ceo
20258 changesmanagement 2 · ownership 3 · capital 1 · accounts 1 · industry 1
  • Alexander Lacik stepped down as ceo
  • Pandora A/S registered as owner (5%)
  • Parvus Asset Management Jersey Limited registered as owner (10%)
  • Parvus Asset Management Jersey Limited is no longer registered as owner
  • Lars Sandahl Sørensen appointed board member
  • Share capital changed from 82,000,000 DKK to 79,000,000 DKK
  • Annual report for 2024 published
  • Industry changed to Manufacture of jewellery and related articles (321200)
20246 changesownership 4 · capital 1 · accounts 1
  • BlackRock, Inc. registered as owner (5%)
  • BlackRock, Inc. is no longer registered as owner
  • Parvus Asset Management Jersey Limited registered as owner (5%)
  • Pandora A/S is no longer registered as owner
  • Share capital changed from 89,000,000 DKK to 82,000,000 DKK
  • Annual report for 2023 published
20239 changesownership 5 · capital 1 · accounts 1 · management 2
  • Parvus Asset Management Europe Limited is no longer registered as owner
  • BlackRock, Inc. registered as owner (10%)
  • BlackRock, Inc. is no longer registered as owner
  • Pandora A/S registered as owner (5%)
  • Pandora A/S is no longer registered as owner
  • Share capital changed from 95,500,000 DKK to 89,000,000 DKK
  • Annual report for 2022 published
  • Lilian Margareta Fossum Biner appointed board member
  • Heine Dalsgaard stepped down as board member
20226 changesownership 4 · capital 1 · accounts 1
  • Société Générale S.A. is no longer registered as owner
  • Pandora A/S registered as owner (5%)
  • Share capital changed from 100,000,000 DKK to 95,500,000 DKK
  • Pandora A/S is no longer registered as owner
  • Annual report for 2021 published
  • Pandora A/S registered as owner (5%)
202111 changesmanagement 5 · ownership 4 · merger 1 · accounts 1
  • Isabelle Veronique Parize stepped down as board member
  • BlackRock, Inc. registered as owner (5%)
  • BlackRock, Inc. is no longer registered as owner
  • Parvus Asset Management Europe Limited registered as owner (5%)
  • Parvus Asset Management Europe Limited is no longer registered as owner
  • Merger registered in CVR
  • Annual report for 2020 published
  • Heine Dalsgaard appointed board member
  • Jan Zijderveld appointed board member
  • Ronica Wang stepped down as board member
  • Andrea Dawn Alvey stepped down as board member
202011 changesownership 4 · accounts 1 · management 5 · name 1
  • Parvus Asset Management Europe Limited registered as owner (5%)
  • Société Générale S.A. registered as owner (5%)
  • BlackRock, Inc. registered as owner (5%)
  • Pandora A/S is no longer registered as owner
  • Annual report for 2019 published
  • Marianne Kirkegaard Knudsen appointed board member
  • Catherine Marie Noelle Spindler appointed board member
  • Sir John Wilfred Peace stepped down as board member
  • Per Bank stepped down as board member
  • Name changed from PANDORA A/S to Pandora A/S
  • Peter Arne Ruzicka appointed chair of the board
201914 changesmanagement 8 · ownership 4 · capital 1 · accounts 1
  • Peter Arne Ruzicka stepped down as board member
  • Peder Tuborgh stepped down as chair of the board
  • Peter Arne Ruzicka appointed board member
  • Pandora A/S registered as owner (5%)
  • BlackRock, Inc. is no longer registered as owner
  • Alexander Lacik appointed ceo
  • BlackRock, Inc. registered as owner (5%)
  • Share capital changed from 110,029,003 DKK to 100,000,000 DKK
  • Pandora A/S is no longer registered as owner
  • Jeremy James Leighton Schwartz stepped down as director
  • Annual report for 2018 published
  • Sir John Wilfred Peace appointed board member
  • Isabelle Veronique Parize appointed board member
  • Bjørn Gulden stepped down as board member
20188 changesownership 1 · management 6 · capital 1
  • Pandora A/S registered as owner (5%)
  • Jeremy James Leighton Schwartz appointed director
  • Anders Colding Friis stepped down as ceo
  • Anders Boyer-Søgaard appointed director
  • Peter Mareno Vekslund stepped down as chief financial officer
  • Share capital changed from 112,507,391 DKK to 110,029,003 DKK
  • Allan Leslie Leighton stepped down as deputy chair
  • Anders Boyer-Søgaard stepped down as board member
20175 changescapital 1 · management 1 · ownership 3
  • Share capital changed from 117,056,821 DKK to 112,507,391 DKK
  • Michael Hauge Sørensen stepped down as board member
  • BlackRock Inc is no longer registered as owner
  • BlackRock Inc registered as owner (5%)
  • BlackRock, Inc. is no longer registered as owner
20166 changesaddress 1 · merger 1 · capital 1 · ownership 2 · management 1
  • Moved to Havneholmen 17-19, 1561 København V
  • Merger registered in CVR
  • Share capital changed from 122,297,169 DKK to 117,056,821 DKK
  • Pandora A/S is no longer registered as owner
  • Birgitta Stymne Göransson appointed board member
  • Pandora A/S registered as owner (5%)
20158 changesownership 2 · capital 1 · management 5
  • BlackRock, Inc. registered as owner (5%)
  • Share capital changed from 128,115,820 DKK to 122,297,169 DKK
  • Pandora A/S is no longer registered as owner
  • Allan Leslie Leighton appointed deputy chair
  • Torben Ballegaard Sørensen stepped down as board member
  • Nikolaj Vejlsgaard stepped down as board member
  • Anders Colding Friis appointed ceo
  • Allan Leslie Leighton stepped down as ceo
20148 changesmanagement 6 · ownership 1 · capital 1
  • Peter Mareno Vekslund appointed chief financial officer
  • Henrik Holmark stepped down as director
  • Pandora A/S registered as owner (5%)
  • Peder Tuborgh appointed chair of the board
  • Marcello Vittorio Bottoli stepped down as chair of the board
  • Share capital changed from 130,143,258 DKK to 128,115,820 DKK
  • Per Bank appointed board member
  • Michael Hauge Sørensen appointed board member
20137 changesmanagement 7
  • Bjørn Gulden appointed board member
  • Allan Leslie Leighton appointed ceo
  • Marcello Vittorio Bottoli appointed chair of the board
  • Povl Christian Lütken Frigast appointed deputy chair
  • Bjørn Gulden stepped down as ceo
  • Sten Daugaard stepped down as director
  • Allan Leslie Leighton stepped down as chair of the board
20128 changesmanagement 8
  • Anders Boyer-Søgaard appointed board member
  • Ronica Wang appointed board member
  • Erik Danquard Jensen stepped down as board member
  • Torben Ballegaard Sørensen appointed board member
  • Bjørn Gulden appointed ceo
  • Marcello Vittorio Bottoli stepped down as ceo
  • Sten Daugaard appointed director
  • Sten Daugaard stepped down as board member
20112 changesmanagement 2
  • Marcello Vittorio Bottoli appointed ceo
  • Mikkel Vendelin Olesen stepped down as ceo
201010 changescapital 3 · management 4 · name 1 · merger 1 · address 1
  • Share capital changed from 128,357,142 DKK to 130,143,258 DKK
  • Share capital changed from 125,500,000 DKK to 128,357,142 DKK
  • Allan Leslie Leighton appointed chair of the board
  • Name changed from PANDORA HOLDING A/S to PANDORA A/S
  • Sten Daugaard appointed board member
  • Andrea Dawn Alvey appointed board member
  • Per Algot Enevoldsen stepped down as board member
  • Merger registered in CVR
  • Share capital changed from 500,000 DKK to 125,500,000 DKK
  • Moved to Hovedvejen 2, 2600 Glostrup
20093 changesname 1 · capital 1 · management 1
  • Name changed from PANDORA HOLDING ApS to PANDORA HOLDING A/S
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Henrik Holmark appointed director
200811 changesmanagement 7 · industry 2 · address 1 · name 1
  • Mikkel Vendelin Olesen appointed ceo
  • Nikolaj Vejlsgaard stepped down as director
  • Industry changed to Wholesale of watches and jewellery (464800)
  • Erik Danquard Jensen appointed board member
  • Moved to Egegårdsvej 59-61, 2610 Rødovre
  • Name changed from KLMØG2 ApS to PANDORA HOLDING ApS
  • Nikolaj Vejlsgaard appointed board member
  • Per Algot Enevoldsen appointed board member
  • Nikolaj Vejlsgaard appointed director
  • Klaus René Møller stepped down as director
  • Industry changed to Activities of non-financial head offices (701010)
20052 changesfounded 1 · management 1
  • Registered as KLMØG2 ApS
  • Klaus René Møller appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction