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On Fire ApS

Private limited companyCVR 40952195VejbyActive

On Fire ApS is a private limited company, based in Vejby, active in other retail sale of new goods in specialised stores, founded in 2019. Equity was negative at the end of 2025 (−DKK 271k). The company made a loss in both 2024 and 2025, most recently DKK 109k. With 6 employees, the company is about 3 times larger than the industry median.

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Key figures · financial year 2025

Gross profit−DKK 181k−131.1% vs. 2024
Net profit−DKK 109k+62.2% vs. 2024
Equity−DKK 271k−67.8% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 131% (2024 → 2025), to −DKK 181k.
  • The loss got smaller: from DKK 290k to DKK 109k (2024 → 2025).

Employees

  • 5 more employees than a year earlier: 6 (01/2024) against 1 (01/2023).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for On Fire ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1387748203582−181−131.1%
Operating profit (EBIT)−2935550827−336−111+67.1%
Profit before tax−45326485−11−371−140+62.3%
Net profit−35254378−9−290−109+62.2%
Total assets9169651,3811,1471,250781−37.6%
Equity5259637128−161−271−67.8%
Liabilities9117067431,0181,4121,052−25.5%
Cash and cash equivalents249962017493208+123.3%
Average number of employees––1120−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (372 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 271k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for On Fire ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202518/01/2026The companyPDF not statedXBRL
202401/07/2023 – 30/06/202408/10/2024The companyPDFXBRL
202301/07/2022 – 30/06/202301/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202208/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202113/10/2021The companyPDFXBRL
202021/11/2019 – 30/06/202002/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345606/2207/2208/2209/2210/2211/2212/2201/2302/2303/2308/2309/2310/2311/2312/2301/24
Employees

Position in the industry

372 companies in the database

Comparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.

Gross profit−DKK 181kNo. 357 of 372
Better than 4% of the companies in the industry
Equity−DKK 271kNo. 333 of 372
Better than 11% of the companies in the industry
Number of employees6No. 337 of 372
Better than 9% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.

DKK 100kDKK 1.3mDKK 17.9mDKK 240mDKK 1.4bn
Distribution of gross profit for 339 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 66,753of 69,742
Better than 4%
No. 64,349of 69,964
Better than 8%
Same industry and fewer than 20 employees339 companies in the comparison
No. 326of 339
Better than 4%
No. 304of 339
Better than 10%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 32,481of 33,588
Better than 3%
No. 30,369of 33,687
Better than 10%
All companies of type ApS66,508 companies in the comparison
No. 64,009of 66,379
Better than 4%
No. 60,754of 66,505
Better than 9%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other retail sale of new goods in specialised stores
Gross profit
  1. On Fire ApS−DKK 181k
  2. Zebra A/SDKK 3.2bn
  3. Hilmer Denmark ApSDKK 104.7m
Net profit
  1. On Fire ApS−DKK 109k
  2. Zebra A/S−DKK 265.1m
  3. Hilmer Denmark ApSDKK 2m
Equity
  1. On Fire ApS−DKK 271k
  2. Zebra A/S−DKK 295.9m
  3. Hilmer Denmark ApSDKK 6.1m
Employees
  1. On Fire ApS6
  2. Zebra A/S714
  3. Hilmer Denmark ApS593

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jalixa Holding ApS100%
On Fire ApS

Management

1 active registrations

Executive management

Executive management at On Fire ApS
NameRoleAppointed
Nick Bøgh OlsenDirector21/11/2019
Founders
Vejby Cementstøberi ApS
Former management (1)
Former management at On Fire ApS
NameRoleAppointedResigned
Bjørn OlsenDirector21/11/201901/07/2022

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Møngevej 13
3210 Vejby

Gribskov Municipality · Postcode 3210

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
On Fire ApSMøngevej 13, 3210 Vejby61025258505

Purpose

Selskabets formål er at handle med brændsel, herunder brænde, træpiller, briketter og anden hermed forbundet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeindustry 1
  • Industry changed to Other retail sale of new goods in specialised stores (477800)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20223 changesaccounts 1 · management 1 · ownership 1
  • Annual report for 2022 published
  • Bjørn Olsen stepped down as director
  • BJØRN OLSEN HOLDING ApS is no longer registered as owner
20214 changesaccounts 1 · ownership 3
  • Annual report for 2021 published
  • BJØRN OLSEN HOLDING ApS registered as owner (50%)
  • JALIXA HOLDING ApS registered as owner (100%)
  • VEJBY CEMENTSTØBERI ApS is no longer registered as owner
20201 changeaccounts 1
  • Annual report for 2020 published
20198 changesfounded 1 · management 2 · ownership 5
  • Registered as On Fire ApS
  • Bjørn Olsen appointed director
  • Nick Bøgh Olsen appointed director
  • Bjørn Olsen registered as owner (50%)
  • Bjørn Olsen is no longer registered as owner
  • Nick Bøgh Olsen registered as owner (50%)
  • Nick Bøgh Olsen is no longer registered as owner
  • VEJBY CEMENTSTØBERI ApS registered as owner (100%)

Related companies

Same industry in Gribskov

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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