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Sinful ApS

Private limited companyCVR 32887848HøjbjergActive

Sinful ApS is a private limited company, based in Højbjerg, active in other retail sale of new goods in specialised stores, founded in 2010. After a loss in 2024, the company made a profit of DKK 10.6m in 2025. Measured by gross profit, it ranks no. 5 of 372 companies in the industry in the database. With 100 employees, the company is about 50 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 354.5m+9.2% vs. 2024
Net profitDKK 10.6m+404.4% vs. 2024
EquityDKK 101.4m+11.7% vs. 2024
Employees100latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 73.2m.
  • Revenue rose 9% (2024 → 2025), to DKK 354.5m.
  • Net profit went from a loss of DKK 3.5m to a profit of DKK 10.6m (2024 → 2025).
  • Equity rose 12% (2024 → 2025), to DKK 101.4m.

Employees

  • 6 fewer employees than a year earlier: 100 (08/2026) against 106 (08/2025).

Management and owners, last 24 months

  • Stepped down: Morten Duch (director, 19/10/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
EquityNet profit
Financial figures for Sinful ApS
202020212022202320242025Change
Revenuenot statednot stated363,568368,120324,655354,545+9.2%
Gross profit94,842106,74663,94476,63665,05773,183+12.5%
Operating profit (EBIT)61,18261,126−4,29611,8904,32522,940+430.4%
Profit before tax58,30555,810−9,3175,043−4,47413,640+404.9%
Net profit45,47943,486−7,2923,951−3,49110,628+404.4%
Total assets112,711127,931131,890146,905130,262164,702+26.4%
Equity63,72277,65370,36174,31290,821101,449+11.7%
Liabilities48,93450,03661,52972,59339,44163,253+60.4%
Cash and cash equivalents56,55843,89920,85639,86119,86383,510+320.4%
Average number of employees8710315012710084−16%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (372 companies)

Annual reports

6 financial years
Annual reports for Sinful ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012014016009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

372 companies in the database

Comparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.

Gross profitDKK 73.2mNo. 5 of 372
Better than 99% of the companies in the industry
EquityDKK 101.4mNo. 1 of 372
Better than 100% of the companies in the industry
Number of employees100No. 6 of 372
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.

DKK 100kDKK 1.3mDKK 17.9mDKK 240mDKK 1.4bnHere
Distribution of gross profit for 339 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,088of 4,412
Better than 75%
No. 662of 4,466
Better than 85%
Same industry and 50–199 employees10 companies in the comparison
No. 2of 10
Better than 89%
No. 1of 10
Better than 100%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 973of 24,787
Better than 96%
No. 1,337of 24,905
Better than 95%
All companies of type ApS66,508 companies in the comparison
No. 428of 66,379
Better than 99%
No. 1,106of 66,505
Better than 98%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other retail sale of new goods in specialised stores
Gross profit
  1. Sinful ApSDKK 73.2m
  2. Zebra A/SDKK 3.2bn
  3. Hilmer Denmark ApSDKK 104.7m
Net profit
  1. Sinful ApSDKK 10.6m
  2. Zebra A/S−DKK 265.1m
  3. Hilmer Denmark ApSDKK 2m
Equity
  1. Sinful ApSDKK 101.4m
  2. Zebra A/S−DKK 295.9m
  3. Hilmer Denmark ApSDKK 6.1m
Employees
  1. Sinful ApS100
  2. Zebra A/S714
  3. Hilmer Denmark ApS593

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Sinful ApS

Management

4 active registrations

Executive management

Executive management at Sinful ApS
NameRoleAppointed
René Lyngs HoumøllerDirector01/01/2023

Board of directors

Board of directors at Sinful ApS
NameRoleAppointed
Mathilde Krüger MackowskiBoard member12/10/2021
Lars Hemming JørgensenBoard member12/10/2021
Henrik BonnerupChair of the board30/09/2024
Founders
Mato Holding ApS
Former management (12)
Former management at Sinful ApS
NameRoleAppointedResigned
Tonny Corydon AndersenCEO27/04/201016/08/2022
Jesper Nedergaard JohansenChief financial officer01/01/201431/03/2017
Thomas FalborgDirector01/04/201731/01/2019
René Lyngs HoumøllerDirector01/02/201915/08/2022
Jan Johan KühlBoard member29/04/202112/10/2021
Niels-Christian WorningChair of the board29/04/202106/07/2021
Henrik BonnerupBoard member29/04/202129/09/2024
Anne-Marie KrogChair of the board06/07/202130/09/2024
Søren Gundtoft JohansenBoard member12/10/202101/01/2023
René Lyngs HoumøllerCEO16/08/202231/12/2022
Søren Gundtoft JohansenCEO01/01/202330/09/2024
Morten DuchDirector30/09/202419/10/2026

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, af to bestyrelsesmedlemmer i forening, eller af den samlede bestyrelse.

Address and production units

2 active production units

Søren Nymarks Vej 1C
8270 Højbjerg

Aarhus Municipality · Postcode 8270

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
MCOMPANY ApSSøren Nymarks Vej 1C, 8270 Højbjerg1001016020083
SINFUL ApSSøren Nymarks Vej 3, 8270 Højbjerg–1028862705

Purpose

Selskabets formål er drift af webshop, udvikling samt produktion af egne varer samt anden hermed beslægtet aktivitet efter bestyrelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

58 registered events
20262 changesmanagement 1 · accounts 1
  • Morten Duch stepped down as director
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other retail sale of new goods in specialised stores (477800)
20247 changesmanagement 5 · address 1 · accounts 1
  • Henrik Bonnerup appointed chair of the board
  • Morten Duch appointed director
  • Søren Gundtoft Johansen stepped down as ceo
  • Anne-Marie Krog stepped down as chair of the board
  • Henrik Bonnerup stepped down as board member
  • Moved to Søren Nymarks Vej 1C, 8270 Højbjerg
  • Annual report for 2023 published
20234 changesaccounts 1 · management 3
  • Annual report for 2022 published
  • René Lyngs Houmøller appointed director
  • Søren Gundtoft Johansen appointed ceo
  • Søren Gundtoft Johansen stepped down as board member
20225 changesmanagement 4 · accounts 1
  • René Lyngs Houmøller stepped down as ceo
  • René Lyngs Houmøller appointed ceo
  • Tonny Corydon Andersen stepped down as ceo
  • René Lyngs Houmøller stepped down as director
  • Annual report for 2021 published
202114 changesmanagement 9 · ownership 4 · accounts 1
  • Søren Gundtoft Johansen appointed board member
  • Mathilde Krüger Mackowski appointed board member
  • Lars Hemming Jørgensen appointed board member
  • Jan Johan Kühl stepped down as board member
  • Anne-Marie Krog appointed chair of the board
  • Niels-Christian Worning stepped down as chair of the board
  • Henrik Bonnerup appointed board member
  • Niels-Christian Worning appointed chair of the board
  • Jan Johan Kühl appointed board member
  • Sinful BidCo A/S registered as owner (100%)
  • TIGER HOLDING ApS is no longer registered as owner
  • TULDE HOLDING ApS is no longer registered as owner
  • Third Half ApS is no longer registered as owner
  • Annual report for 2020 published
20205 changesownership 5
  • TIGER HOLDING ApS registered as owner (50%)
  • TULDE HOLDING ApS registered as owner (25%)
  • Third Half ApS registered as owner (10%)
  • TULDE HOLDING ApS is no longer registered as owner
  • TIGER HOLDING ApS is no longer registered as owner
20192 changesmanagement 2
  • René Lyngs Houmøller appointed director
  • Thomas Falborg stepped down as director
20181 changeaddress 1
  • Moved to Søren Nymarks Vej 1C, 8270 Højbjerg
20173 changesmanagement 2 · ownership 1
  • Thomas Falborg appointed director
  • Jesper Nedergaard Johansen stepped down as chief financial officer
  • REDLION EQUITY ApS is no longer registered as owner
20151 changecapital 1
  • Share capital changed from 88,889 DKK to 200,000 DKK
20146 changesownership 1 · capital 1 · name 1 · address 1 · industry 1 · management 1
  • REDLION EQUITY ApS registered as owner (10%)
  • Share capital changed from 80,000 DKK to 88,889 DKK
  • Name changed from MCOMPANY ApS to SINFUL ApS
  • Moved to Tomsagervej 2, 8230 Åbyhøj
  • Industry changed to Detailhandel med andre varer i.a.n. via internet (479119)
  • Jesper Nedergaard Johansen appointed chief financial officer
20131 changeaddress 1
  • Moved to Tomsagervej 2, 8230 Åbyhøj
20122 changesownership 2
  • TULDE HOLDING ApS registered as owner (33.33%)
  • TIGER HOLDING ApS registered as owner (50%)
20103 changesaddress 1 · founded 1 · management 1
  • Moved to Thrigesvej 28, 8600 Silkeborg
  • Registered as MCOMPANY ApS
  • Tonny Corydon Andersen appointed ceo

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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