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O&o ApS

Private limited companyCVR 30703456København ØActive

O&o ApS is a private limited company, based in København Ø, active in planning and design of advertising campaigns, founded in 2007. Net profit fell 87% from 2024 to 2025, ending at DKK 121k. With 10 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 498k in 2025.

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Key figures · financial year 2025

Gross profitDKK 5.5m−23.2% vs. 2024
Net profitDKK 121k−86.6% vs. 2024
EquityDKK 498k−57.7% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 23% (2024 → 2025), to DKK 5.5m.
  • Net profit fell 87% (2024 → 2025), to DKK 121k.
  • Equity fell 58% (2024 → 2025), to DKK 498k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
EquityNet profit
Financial figures for O&o ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,6663,6986,2646,7097,1255,473−23.2%
Operating profit (EBIT)324871,1491,5861,251––
Profit before tax320761,1251,5651,188166−86%
Net profit242508621,206902121−86.6%
Total assets2,2221,5662,7833,4342,5151,831−27.2%
Equity4673171,0691,4751,177498−57.7%
Liabilities1,7551,2491,7141,9591,3381,334−0.4%
Cash and cash equivalents869188293983436145−66.8%
Average number of employees8912131210−16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 58% from 2024 to 2025 (DKK 1.2m to DKK 498k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for O&o ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 5.5mNo. 171 of 715
Better than 76% of the companies in the industry
EquityDKK 498kNo. 397 of 716
Better than 45% of the companies in the industry
Number of employees10No. 128 of 716
Better than 82% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 12,021of 69,742
Better than 83%
No. 42,210of 69,964
Better than 40%
Same industry and fewer than 20 employees634 companies in the comparison
No. 96of 633
Better than 85%
No. 324of 634
Better than 49%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 9,216of 24,791
Better than 63%
No. 20,538of 24,909
Better than 18%
All companies of type ApS66,508 companies in the comparison
No. 12,556of 66,379
Better than 81%
No. 38,083of 66,505
Better than 43%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. O&o ApSDKK 5.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. O&o ApSDKK 121k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. O&o ApSDKK 498k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. O&o ApS10
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jeanne Ellegaard Sørensen100%
  • Jeanne Pedersen Holding ApS100%
O&o ApS

The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.

Management

1 active registrations

Executive management

Executive management at O&o ApS
NameRoleAppointed
Jeanne Ellegaard SørensenCEO02/07/2007
Founders
Jeanne Pedersen Holding ApS, Lone Schønnemann Holding ApS, Simon Vestertjele Holding ApS
Former management (2)
Former management at O&o ApS
NameRoleAppointedResigned
Simon Rune VestertjeleDirector02/07/200701/11/2019
Lola Mirjam TroldahlDirector02/07/200731/12/2012

Signing rule: Selskabet tegnes af direktøren

Address and production units

1 active production units

Odensegade 7
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unitAddressEmployeesP number
O&O ApSOdensegade 7, 2, 2100 København Ø101013427255

Purpose

Selskabets formål er at drive virksomhed som reklamebureau og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20195 changesmanagement 1 · ownership 4
  • Simon Rune Vestertjele stepped down as director
  • Jeanne Ellegaard Sørensen registered as owner (100%)
  • JEANNE PEDERSEN HOLDING ApS registered as owner (100%)
  • SIMON VESTERTJELE HOLDING ApS is no longer registered as owner
  • JEANNE PEDERSEN HOLDING ApS is no longer registered as owner
20181 changeaddress 1
  • Moved to Odensegade 7, 2, 2100 København Ø
20121 changemanagement 1
  • Lola Mirjam Troldahl stepped down as director
20101 changeaddress 1
  • Moved to Odensegade 7, 2. th, 2100 København Ø
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20077 changesindustry 1 · founded 1 · management 3 · ownership 2
  • Industry changed to Reklamebureauvirksomhed (744010)
  • Registered as O&O ApS
  • Simon Rune Vestertjele appointed director
  • Lola Mirjam Troldahl appointed director
  • Jeanne Ellegaard Sørensen appointed ceo
  • JEANNE PEDERSEN HOLDING ApS registered as owner (50%)
  • SIMON VESTERTJELE HOLDING ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction