New Fitness ApS
Private limited companyCVR 31589754AlbertslundActive
New Fitness ApS is a private limited company, based in Albertslund, active in fitness facilities, founded in 2008. Net profit fell 70% from 2024 to 2025, ending at DKK 37,779. With 10 employees, the company is about 5 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 37% (2024 → 2025), to DKK 408k.
- Net profit fell 70% (2024 → 2025), to DKK 37,779.
- Equity rose 9% (2024 → 2025), to DKK 465k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Fitness facilities (931300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 469 | 868 | 219 | 561 | 643 | 408 | −36.5% |
| Operating profit (EBIT) | −138 | 369 | −254 | 30 | 164 | 48 | −70.4% |
| Profit before tax | −138 | 364 | −256 | 30 | 164 | 48 | −70.4% |
| Net profit | −108 | 284 | −192 | 23 | 128 | 38 | −70.4% |
| Total assets | 869 | 955 | 713 | 551 | 685 | 583 | −14.9% |
| Equity | 185 | 469 | 276 | 299 | 427 | 465 | +8.8% |
| Liabilities | 684 | 487 | 437 | 251 | 258 | 118 | −54.3% |
| Cash and cash equivalents | 370 | 798 | 458 | 340 | 396 | 312 | −21.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 11/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/07/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 31/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
361 companies in the databaseComparison with the other companies in fitness facilities based on the latest financial year.
Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,912of 69,742 Better than 20% | No. 42,891of 69,964 Better than 39% |
| Same industry and fewer than 20 employees263 companies in the comparison | No. 186of 263 Better than 29% | No. 73of 263 Better than 73% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 21,148of 24,791 Better than 15% | No. 20,698of 24,909 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 53,791of 66,379 Better than 19% | No. 38,789of 66,505 Better than 42% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Fitness facilities- New Fitness ApSDKK 408k
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- New Fitness ApSDKK 37,779
- Pure Gym Denmark A/SDKK 120.5m
- SATS Danmark A/S−DKK 24.5m
- New Fitness ApSDKK 465k
- Pure Gym Denmark A/SDKK 181.4m
- SATS Danmark A/S−DKK 478.8m
- New Fitness ApS10
- Pure Gym Denmark A/S1,676
- SATS Danmark A/S965
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Steffen Sejr Hansen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Steffen Sejr Hansen | Director | 30/06/2008 |
- Founders
- Stefan Zander Nielsen, Steffen Sejr Hansen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Stefan Zander Nielsen | CEO | 30/06/2008 | 16/12/2009 |
| Tonny Martin Nissen | Director | 16/12/2009 | 01/10/2021 |
Signing rule: Selskabet tegnes af direktionen i forening.
Address and production units
1 active production unitsKanaltorvet 1
2620 Albertslund
Albertslund Municipality · Postcode 2620
Other companies at the address (1)
- Jobpiloterne.dk ApSBusiness and other management consultancy activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| NEW FITNESS ApS | Kanaltorvet 1, 2620 Albertslund | 10 | 1014553912 |
Purpose
Selskabets formål er at drive fitnessvirksomhed og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Fitness facilities (931300)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20215 changesmanagement 1 · ownership 3 · accounts 1
- ManagementTonny Martin Nissen stepped down as director
- OwnershipSteffen Sejr Hansen registered as owner (100%)
- OwnershipTonny Martin Nissen is no longer registered as owner
- OwnershipSteffen Sejr Hansen is no longer registered as owner
- AccountsAnnual report for 2020 published
20131 changeownership 1
- OwnershipTonny Martin Nissen registered as owner (50%)
20101 changeownership 1
- OwnershipSteffen Sejr Hansen registered as owner (50%)
20092 changesmanagement 2
- ManagementTonny Martin Nissen appointed director
- ManagementStefan Zander Nielsen stepped down as ceo
20084 changesindustry 1 · founded 1 · management 2
- IndustryIndustry changed to Fitness facilities (931300)
- FoundedRegistered as NEW FITNESS ApS
- ManagementStefan Zander Nielsen appointed ceo
- ManagementSteffen Sejr Hansen appointed director
Related companies
Same people in management
- Jobpiloterne.dk ApSvia Tonny Martin Nissen
Largest in the industry
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- FitnessX A/SDKK 113.9m
- Fitness & Dreams ApSDKK 24.2m
- Arca ApSDKK 21.2m
- Well-come Fitness K/SDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.