Native-ads.dk ApS
Private limited companyCVR 41860308HellerupActive
Native-ads.dk ApS is a private limited company, based in Hellerup, active in planning and design of advertising campaigns, founded in 2020. The company went from a profit in 2024 to a loss of DKK 433k in 2025. Equity fell to DKK 736k in 2025. 3 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 18% (2024 → 2025), to DKK 2.8m.
- Net profit went from a profit of DKK 857k to a loss of DKK 433k (2024 → 2025).
- Equity fell 56% (2024 → 2025), to DKK 736k.
Management and owners, last 24 months
- New owners registered: Adam Abelin Holding ApS (26/06/2026).
- No longer registered as owner: Adam Abelin Holding ApS (25/06/2026) and Nn95 ApS (26/06/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 977 | 2,224 | 3,354 | 3,419 | 2,806 | −17.9% |
| Operating profit (EBIT) | 455 | 934 | 1,300 | 1,146 | −371 | −132.4% |
| Profit before tax | 447 | 929 | 1,297 | 1,117 | −433 | −138.8% |
| Net profit | 344 | 719 | 1,010 | 857 | −433 | −150.6% |
| Total assets | 849 | 1,873 | 2,622 | 3,812 | 2,544 | −33.3% |
| Equity | 384 | 803 | 1,313 | 1,670 | 736 | −55.9% |
| Liabilities | 465 | 1,070 | 1,309 | 2,142 | 1,808 | −15.6% |
| Cash and cash equivalents | 172 | 465 | 602 | 1,820 | 277 | −84.8% |
| Average number of employees | 1 | 2 | 3 | 3 | 5 | +66.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 56% from 2024 to 2025 (DKK 1.7m to DKK 736k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 12/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 14/01/2025 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 05/01/2024 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 31/12/2022 | The company | PDF not statedXBRL |
| 2021 | 18/11/2020 – 30/06/2021 | 03/12/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 24,024of 69,742 Better than 66% | No. 37,620of 69,964 Better than 46% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 224of 633 Better than 65% | No. 263of 634 Better than 59% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 13,728of 33,579 Better than 59% | No. 17,508of 33,678 Better than 48% |
| All companies of type ApS66,508 companies in the comparison | No. 23,620of 66,379 Better than 64% | No. 33,477of 66,505 Better than 50% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Native-ads.dk ApSDKK 2.8m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Native-ads.dk ApS−DKK 433k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Native-ads.dk ApSDKK 736k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Native-ads.dk ApS6
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Adam Abelin Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Adam Abelin | Director | 18/11/2020 |
- Founders
- Adam Abelin Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsHellerupvej 8
2900 Hellerup
Gentofte Municipality · Postcode 2900
Other companies at the address (3)
- Vordingborgvej 68 ApSOther renting of housing
- Ufuse ApSOther education n.e.c.
- Vgh Nr. 614 ApSRenting of commercial property
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Native-ads.dk ApS | Hellerupvej 8, 2900 Hellerup | 4 | 1026486374 |
Purpose
Selskabets formål er at drive digital markedsføring samt anden hermed beslægtet virksomhed efter ledelsens skøn.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20264 changesownership 3 · accounts 1
- OwnershipADAM ABELIN HOLDING ApS registered as owner (100%)
- OwnershipNN95 ApS is no longer registered as owner
- OwnershipADAM ABELIN HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaddress 1
- AddressMoved to Hellerupvej 8, 2900 Hellerup
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20212 changesaccounts 1 · ownership 1
- AccountsAnnual report for 2021 published
- OwnershipNN95 ApS registered as owner (25%)
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Native-ads.dk ApS
- ManagementAdam Abelin appointed director
- OwnershipADAM ABELIN HOLDING ApS registered as owner (66.67%)
Related companies
Same industry in Gentofte
- Let´s Change Sales ApS2 employees
- Visuality Group ApS2 employees
- Three Sigma Investments ApS2 employees
- Blitz PR ApS2 employees
- Energy Design & Promotion ApS2 employees
- The Audience Project (TAP) ApS2 employees
Same people in management
- Buzzanova ApSvia Adam Abelin
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.