Let´s Change Sales ApS
Private limited companyCVR 27526101CharlottenlundActive
Let´s Change Sales ApS is a private limited company, based in Charlottenlund, active in planning and design of advertising campaigns, founded in 2006. Net profit fell 85% from 2024 to 2025, ending at DKK 57,609. Equity fell to DKK 185k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 84% (2024 → 2025), to DKK 150k.
- Net profit fell 85% (2024 → 2025), to DKK 57,609.
- Equity fell 79% (2024 → 2025), to DKK 185k.
Employees
- 1 more employees than a year earlier: 2 (10/2025) against 1 (10/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 400 | 1,012 | 902 | 901 | 953 | 150 | −84.2% |
| Operating profit (EBIT) | −226 | 314 | 156 | 27 | 467 | 56 | −87.9% |
| Profit before tax | −210 | 323 | 172 | 38 | 483 | 75 | −84.6% |
| Net profit | −165 | 251 | 133 | 29 | 374 | 58 | −84.6% |
| Total assets | 432 | 841 | 966 | 988 | 1,337 | 269 | −79.9% |
| Equity | 110 | 361 | 495 | 523 | 897 | 185 | −79.4% |
| Liabilities | 322 | 480 | 472 | 465 | 440 | 84 | −80.9% |
| Cash and cash equivalents | 129 | 120 | 87 | 211 | 59 | 7 | −87.8% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 79% from 2024 to 2025 (DKK 897k to DKK 185k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 15/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 24/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 60,228of 69,742 Better than 14% | No. 51,121of 69,964 Better than 27% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 571of 633 Better than 10% | No. 434of 634 Better than 32% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 21,983of 24,791 Better than 11% | No. 22,312of 24,909 Better than 10% |
| All companies of type ApS66,508 companies in the comparison | No. 57,928of 66,379 Better than 13% | No. 47,206of 66,505 Better than 29% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Let´s Change Sales ApSDKK 150k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Let´s Change Sales ApSDKK 57,609
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Let´s Change Sales ApSDKK 185k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Let´s Change Sales ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Familien Junge Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Junge | Director | 22/06/2006 |
- Founders
- Morten Junge
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsHyldegårds Tværvej 24
2920 Charlottenlund
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Let´s Change Sales ApS | Hyldegårds Tværvej 24, 2920 Charlottenlund | 2 | 1012365396 |
Purpose
Selskabets formål er at drive virksomhed med konsulent- og rådgivningsydelser indenfor marketing, salg af softwareværktøjer til optimering af kommunikations- og salgsprocesser og anden virksomhed i naturlig forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20192 changesname 1 · address 1
- NameName changed from INCLUSIVE MARKETING ApS to Let´s Change Sales ApS
- AddressMoved to Hyldegårds Tværvej 24, 2920 Charlottenlund
20141 changeaddress 1
- AddressMoved to Frederiksgade 7, 2, 1265 København K
20121 changeaddress 1
- AddressMoved to Sankt Gertruds Stræde 5, 4, 1129 København K
20111 changeaddress 1
- AddressMoved to Amaliegade 6, 1. tv, 1256 København K
20081 changeindustry 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
- AddressMoved to Ny Østergade 3, 5, 1101 København K
20064 changesownership 1 · industry 1 · founded 1 · management 1
- OwnershipFAMILIEN JUNGE HOLDING ApS registered as owner (100%)
- IndustryIndustry changed to Reklamebureauvirksomhed (744010)
- FoundedRegistered as INCLUSIVE MARKETING ApS
- ManagementMorten Junge appointed director
Related companies
Same industry in Gentofte
- Native-ads.dk ApS6 employees
- Three Sigma Investments ApS2 employees
- Visuality Group ApS2 employees
- Energy Design & Promotion ApS2 employees
- The Audience Project (TAP) ApS2 employees
- Opsving - Marketing Operations & Campaigns ApS2 employees
Same people in management
- Prezentor ApSvia Morten Junge
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.