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MediaGeneration A/S

Public limited companyCVR 38812661NordhavnActive

MediaGeneration A/S is a public limited company, based in Nordhavn, active in planning and design of advertising campaigns, founded in 2017. Net profit fell 75% from 2024 to 2025, ending at DKK 3m. Equity grew to DKK 16.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.5m−27.2% vs. 2024
Net profitDKK 3m−74.8% vs. 2024
EquityDKK 16.6m+22.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 27% (2024 → 2025), to DKK 1.5m.
  • Net profit fell 75% (2024 → 2025), to DKK 3m.
  • Equity rose 22% (2024 → 2025), to DKK 16.6m.

Registrations, last 24 months

  • 04/08/2026: Moved to Sundkaj 71, 5, 2150 Nordhavn
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for MediaGeneration A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,4463,2274,1581,1262,0121,464−27.2%
Operating profit (EBIT)2,9062,5632,85752669179−88.6%
Profit before tax2,5862,58810,3871,47312,3153,302−73.2%
Net profit2,0142,0179,7241,23811,9793,021−74.8%
Total assets7,0377,52517,88510,30316,77016,946+1%
Equity4,3926,35216,0248,64213,62216,642+22.2%
Liabilities2,6451,1731,8611,6603,149304−90.4%
Cash and cash equivalents1,8971,0739,8653505,171803−84.5%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for MediaGeneration A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202423/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202329/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202131/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 1.5mNo. 421 of 715
Better than 41% of the companies in the industry
EquityDKK 16.6mNo. 24 of 716
Better than 97% of the companies in the industry
Number of employees2No. 574 of 716
Better than 20% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 37,392of 69,742
Better than 46%
No. 6,534of 69,964
Better than 91%
Same industry and fewer than 20 employees634 companies in the comparison
No. 342of 633
Better than 46%
No. 8of 634
Better than 99%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 19,876of 33,588
Better than 41%
No. 2,640of 33,687
Better than 92%
All companies of type A/S18,025 companies in the comparison
No. 15,187of 17,786
Better than 15%
No. 6,835of 18,024
Better than 62%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. MediaGeneration A/SDKK 1.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. MediaGeneration A/SDKK 3m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. MediaGeneration A/SDKK 16.6m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. MediaGeneration A/S2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Sebastian Wincent Westerby100%
MediaGeneration A/S

Management

5 active registrations

Executive management

Executive management at MediaGeneration A/S
NameRoleAppointed
Sebastian Wincent WesterbyCEO06/05/2020

Board of directors

Board of directors at MediaGeneration A/S
NameRoleAppointed
Frank Stensballe ViumChair of the board01/06/2021
Sebastian Wincent WesterbyBoard member01/06/2021
Alexander Emil Remi Pazdecki ClarkeBoard member01/12/2023
Jonatan Pontoppidan HjortdalBoard member01/12/2023
Founders
Sebastian Wincent Westerby
Former management (5)
Former management at MediaGeneration A/S
NameRoleAppointedResigned
Sebastian Wincent WesterbyDirector24/07/201727/11/2018
Sebastian Wincent WesterbyDirector05/12/201802/09/2019
Karina Wincent WesterbyDirector02/09/201906/05/2020
Jeppe Torben StensballeBoard member01/06/202101/12/2023
Gustav Fønss SchrøderBoard member01/06/202110/02/2022

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Sundkaj 71
2150 Nordhavn

København Municipality · Postcode 2150

Production units
Production unitAddressEmployeesP number
MediaGeneration A/SSundkaj 71, 5, 2150 Nordhavn21022694509

Purpose

Selskabets formål er at drive virksomhed med markedsføring samt enhver virksomhed i hermed stående forbindelse.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
20262 changesaddress 1 · accounts 1
  • Moved to Sundkaj 71, 5, 2150 Nordhavn
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesmanagement 3 · address 1 · accounts 1
  • Jonatan Pontoppidan Hjortdal appointed board member
  • Alexander Emil Remi Pazdecki Clarke appointed board member
  • Jeppe Torben Stensballe stepped down as board member
  • Moved to Lautrupsgade 13, 2100 København Ø
  • Annual report for 2022 published
20224 changesaddress 1 · merger 1 · accounts 1 · management 1
  • Moved to Havnegade 39, 1058 København K
  • Merger registered in CVR
  • Annual report for 2021 published
  • Gustav Fønss Schrøder stepped down as board member
20219 changesname 2 · capital 2 · management 4 · accounts 1
  • Name changed from MediaGeneration ApS to MediaGeneration A/S
  • Share capital changed from 40,000 DKK to 400,000 DKK
  • Frank Stensballe Vium appointed chair of the board
  • Jeppe Torben Stensballe appointed board member
  • Gustav Fønss Schrøder appointed board member
  • Sebastian Wincent Westerby appointed board member
  • Name changed from MediaGeneration IVS to MediaGeneration ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • Annual report for 2020 published
20203 changesaddress 1 · management 2
  • Moved to Herninggade 13, 5. TH, 2100 København Ø
  • Sebastian Wincent Westerby appointed ceo
  • Karina Wincent Westerby stepped down as director
20193 changesmanagement 2 · address 1
  • Karina Wincent Westerby appointed director
  • Sebastian Wincent Westerby stepped down as director
  • Moved to Langebjergvej 353, 3050 Humlebæk
20184 changesstatus 2 · management 2
  • Status changed to active
  • Sebastian Wincent Westerby appointed director
  • Status changed to under compulsory dissolution
  • Sebastian Wincent Westerby stepped down as director
20174 changesaddress 1 · founded 1 · management 1 · ownership 1
  • Moved to Pladehals Allé 6, 2. th, 2450 København SV
  • Registered as MediaGeneration IVS
  • Sebastian Wincent Westerby appointed director
  • Sebastian Wincent Westerby registered as owner (100%)

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Same industry in København

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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