MC Performance ApS
Private limited companyCVR 44808390NordhavnActive
MC Performance ApS is a private limited company, based in Nordhavn, active in planning and design of advertising campaigns, founded in 2024. Net profit rose 875% from 2024 to 2025, ending at DKK 250k. The company is new and has been registered for 2 years. Equity grew to DKK 308k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 199% (2024 → 2025), to DKK 992k.
- Net profit rose 875% (2024 → 2025), to DKK 250k.
- Equity rose 369% (2024 → 2025), to DKK 308k.
Employees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Registrations, last 24 months
- 14/09/2026: Moved to Helsinkigade 29, st, 2150 Nordhavn
- 20/02/2025: Moved to Paradisæblevej 4, 2500 Valby
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 332 | 992 | +199% |
| Operating profit (EBIT) | 33 | 333 | +912.8% |
| Profit before tax | 33 | 332 | +909.7% |
| Net profit | 26 | 250 | +874.8% |
| Total assets | 231 | 446 | +93% |
| Equity | 66 | 308 | +368.6% |
| Liabilities | 165 | 138 | −16.5% |
| Cash and cash equivalents | 88 | 141 | +61.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 11/01/2026 | The company | PDF not statedXBRL |
| 2024 | 03/05/2024 – 31/12/2024 | 08/06/2025 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 44,912of 69,742 Better than 36% | No. 47,049of 69,964 Better than 33% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 422of 633 Better than 33% | No. 378of 634 Better than 40% |
| Companies that are founded within the last five years16,675 companies in the comparison | No. 9,174of 16,627 Better than 45% | No. 7,282of 16,674 Better than 56% |
| All companies of type ApS66,508 companies in the comparison | No. 43,257of 66,379 Better than 35% | No. 43,016of 66,505 Better than 35% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- MC Performance ApSDKK 992k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- MC Performance ApSDKK 250k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- MC Performance ApSDKK 308k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- MC Performance ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- MC Money ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Sammy Neil Stanley McKenna | Director | 03/05/2024 |
- Founders
- MC Money ApS
Signing rule: Selskabet tegnes af én direktør.
Address and production units
1 active production unitsHelsinkigade 29
2150 Nordhavn
København Municipality · Postcode 2150
Other companies at the address (1)
- Strømselskabet ApSOther trade in electricity
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MC Performance ApS | Helsinkigade 29, st, 2150 Nordhavn | 2 | 1030327868 |
Purpose
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Helsinkigade 29, st, 2150 Nordhavn
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Paradisæblevej 4, 2500 Valby
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
202410 changesownership 7 · industry 1 · founded 1 · management 1
- OwnershipSammy Neil Stanley McKenna registered as owner (100%)
- OwnershipSammy Neil Stanley McKenna is no longer registered as owner
- OwnershipMC Money ApS registered as owner (100%)
- OwnershipSAMAWEGO ApS is no longer registered as owner
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- OwnershipSAMAWEGO ApS registered as owner (100%)
- OwnershipMC Money ApS is no longer registered as owner
- FoundedRegistered as MC Performance ApS
- ManagementSammy Neil Stanley McKenna appointed director
- OwnershipMC Money ApS registered as owner (100%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.