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Marketsquare A/S

Public limited companyCVR 86502410København KActive

Marketsquare A/S is a public limited company, based in København K, active in planning and design of advertising campaigns, founded in 1980. Net profit rose 41% from 2024 to 2025, ending at DKK 7.1m. With 45 employees, the company is about 15 times larger than the industry median. Equity grew to DKK 8.7m in 2025.

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Key figures · financial year 2025

Gross profitDKK 40.6m+3.2% vs. 2024
Net profitDKK 7.1m+41.4% vs. 2024
EquityDKK 8.7m+32.3% vs. 2024
Employees45latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 3% (2024 → 2025), to DKK 40.6m.
  • Net profit rose 41% (2024 → 2025), to DKK 7.1m.
  • Equity rose 32% (2024 → 2025), to DKK 8.7m.

Employees

  • 3 fewer employees than a year earlier: 45 (07/2026) against 48 (07/2025).

Management and owners, last 24 months

  • New in management: Steen Halbye (board member, 24/11/2025), Frans Pieter de Vries (board member, 24/11/2025) and Ariaan Kat (chair of the board, 24/11/2025).
  • Stepped down: Jens Thrane-Møller (board member, 24/11/2025), Steen Halbye (chair of the board, 23/11/2025) and Camilla Flindt Hjælmhof (board member, 24/11/2025).
  • New owners registered: Only Denmark ApS (11/11/2025), MSQ Holding 2 ApS (29/10/2025) and Das & Co. ApS (29/10/2025) (+1).
  • No longer registered as owner: MSQ Holding ApS (06/11/2025), MSQ Holding 2 ApS (30/10/2025) and Das & Co. ApS (07/11/2025) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
  • 06/11/2024: Moved to Store Kongensgade 66, 1264 København K

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for Marketsquare A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit31,05332,21939,93842,01939,29940,568+3.2%
Operating profit (EBIT)5,5016,7669,3089,2246,4769,110+40.7%
Profit before tax5,4346,6819,2229,2296,4859,156+41.2%
Net profit4,2315,2077,1827,1695,0377,122+41.4%
Total assets20,50126,54921,47423,10219,20718,392−4.2%
Equity4,3746,3818,3638,5326,5698,691+32.3%
Liabilities16,12820,16813,11014,56912,6389,621−23.9%
Cash and cash equivalents4,9917,5314,6505,4222,5324,120+62.7%
Average number of employees383845514946−6.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Marketsquare A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202004/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 40.6mNo. 25 of 715
Better than 97% of the companies in the industry
EquityDKK 8.7mNo. 53 of 716
Better than 93% of the companies in the industry
Number of employees45No. 26 of 716
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 706of 9,892
Better than 93%
No. 3,396of 9,922
Better than 66%
Same industry and 20–49 employees56 companies in the comparison
No. 5of 56
Better than 93%
No. 12of 56
Better than 80%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,747of 10,152
Better than 83%
No. 5,045of 10,275
Better than 51%
All companies of type A/S18,025 companies in the comparison
No. 3,487of 17,786
Better than 80%
No. 9,292of 18,024
Better than 48%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Marketsquare A/SDKK 40.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Marketsquare A/SDKK 7.1m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Marketsquare A/SDKK 8.7m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Marketsquare A/S45
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Only Denmark ApS100%
Marketsquare A/S

Management

4 active registrations

Executive management

Executive management at Marketsquare A/S
NameRoleAppointed
Jens Thrane-MøllerCEO14/09/2009

Board of directors

Board of directors at Marketsquare A/S
NameRoleAppointed
Steen HalbyeBoard member24/11/2025
Frans Pieter de VriesBoard member24/11/2025
Ariaan KatChair of the board24/11/2025
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Former management (31)
Former management at Marketsquare A/S
NameRoleAppointedResigned
Jonny Helene ChristensenDirector25/01/198002/11/1993
Anny LysgaardDirector25/01/198005/05/1992
Bjørn Gert AnderssonDirector25/01/198001/11/2007
Judith AnderssonChair of the board25/01/198024/02/2006
Morten Gert AnderssonBoard member25/01/198024/02/2006
Morten Gert AnderssonDirector25/01/198004/01/1996
Jakob Bjørn AnderssonBoard member25/01/198001/11/2007
Thomas Bolvig AmorøeBoard member24/02/200623/02/2009
Svein GilbuChair of the board24/02/200620/06/2006
Jørn FrydenlundBoard member24/02/200607/09/2007
Lars Bo Haber PetersenChair of the board20/06/200607/09/2007
Peter LindegaardChair of the board07/09/200703/01/2008
Bjørn Gert AnderssonBoard member01/11/200723/02/2009
Jakob Bjørn AnderssonCEO01/11/200731/07/2009
Mark HammerichChair of the board03/01/200808/02/2016
Bjarne Werner MunckBoard member23/02/200910/05/2016
René Kastrup MortensenBoard member23/02/200905/02/2013
Lisbeth KnudsenBoard member05/02/201305/10/2015
Mette MaixChair of the board08/02/201604/09/2017
Michael BjerregaardBoard member08/02/201630/11/2016
Henning Leo Vodstrup AndersenBoard member10/05/201605/02/2018
Dennis KilianBoard member30/11/201603/09/2017
Dennis KilianChair of the board04/09/201720/02/2018
Tim Fogh BarfodBoard member04/09/201730/05/2018
Kenneth Bejerholm MadsenBoard member05/02/201808/01/2019
Anders Bjørn Krab-JohansenChair of the board20/02/201829/05/2018
Michael BjerregaardChair of the board30/05/201808/01/2019
Anders Bjørn Krab-JohansenBoard member30/05/201808/01/2019
Jens Thrane-MøllerBoard member08/01/201924/11/2025
Steen HalbyeChair of the board08/01/201923/11/2025
Camilla Flindt HjælmhofBoard member08/01/201924/11/2025

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening

Address and production units

1 active production units

Store Kongensgade 66
1264 København K

København Municipality · Postcode 1264

Production units
Production unitAddressEmployeesP number
MARKETSQUARE A/SStore Kongensgade 66, 1264 København K461002748627

Purpose

Selskabet skal have til formål at drive grafisk virksomhed og reklamebureauvirksomhed (herunder fotostudie og it-løsninger) med udgangspunkt i taktisk kommunikation.

The purpose is quoted from the register in Danish.

Changes year by year

102 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202516 changesmanagement 6 · ownership 8 · accounts 1 · industry 1
  • Ariaan Kat appointed chair of the board
  • Frans Pieter de Vries appointed board member
  • Steen Halbye appointed board member
  • Jens Thrane-Møller stepped down as board member
  • Camilla Flindt Hjælmhof stepped down as board member
  • Steen Halbye stepped down as chair of the board
  • Only Denmark ApS registered as owner (100%)
  • MSQ Holding ApS is no longer registered as owner
  • MSQ Holding ApS registered as owner (100%)
  • Das & Co. ApS is no longer registered as owner
  • MSQ Holding ApS is no longer registered as owner
  • MSQ Holding 2 ApS is no longer registered as owner
  • MSQ Holding 2 ApS registered as owner (5%)
  • Das & Co. ApS registered as owner (5%)
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20242 changesaddress 1 · accounts 1
  • Moved to Store Kongensgade 66, 1264 København K
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Store Kongensgade 66, 1264 København K
  • Annual report for 2020 published
20198 changesmanagement 6 · ownership 2
  • Jens Thrane-Møller appointed board member
  • Camilla Flindt Hjælmhof appointed board member
  • Steen Halbye appointed chair of the board
  • Anders Bjørn Krab-Johansen stepped down as board member
  • Michael Bjerregaard stepped down as chair of the board
  • Kenneth Bejerholm Madsen stepped down as board member
  • MSQ Holding ApS registered as owner (90%)
  • BERLINGSKE MEDIA A/S is no longer registered as owner
20189 changesaddress 1 · management 8
  • Moved to Gammel Mønt 1, 1, 1117 København K
  • Anders Bjørn Krab-Johansen appointed board member
  • Michael Bjerregaard appointed chair of the board
  • Tim Fogh Barfod stepped down as board member
  • Anders Bjørn Krab-Johansen stepped down as chair of the board
  • Anders Bjørn Krab-Johansen appointed chair of the board
  • Dennis Kilian stepped down as chair of the board
  • Kenneth Bejerholm Madsen appointed board member
  • Henning Leo Vodstrup Andersen stepped down as board member
20174 changesmanagement 4
  • Tim Fogh Barfod appointed board member
  • Dennis Kilian appointed chair of the board
  • Mette Maix stepped down as chair of the board
  • Dennis Kilian stepped down as board member
20167 changesmanagement 7
  • Dennis Kilian appointed board member
  • Michael Bjerregaard stepped down as board member
  • Henning Leo Vodstrup Andersen appointed board member
  • Bjarne Werner Munck stepped down as board member
  • Michael Bjerregaard appointed board member
  • Mette Maix appointed chair of the board
  • Mark Hammerich stepped down as chair of the board
20151 changemanagement 1
  • Lisbeth Knudsen stepped down as board member
20142 changesmerger 1 · ownership 1
  • Merger registered in CVR
  • BERLINGSKE MEDIA A/S registered as owner (100%)
20132 changesmanagement 2
  • Lisbeth Knudsen appointed board member
  • René Kastrup Mortensen stepped down as board member
20121 changeaddress 1
  • Moved to Antonigade 11, 1106 København K
20111 changename 1
  • Name changed from SP3 A/S to MARKETSQUARE A/S
20096 changesmanagement 6
  • Jens Thrane-Møller appointed ceo
  • Jakob Bjørn Andersson stepped down as ceo
  • Bjarne Werner Munck appointed board member
  • René Kastrup Mortensen appointed board member
  • Bjørn Gert Andersson stepped down as board member
  • Thomas Bolvig Amorøe stepped down as board member
20083 changesmanagement 2 · industry 1
  • Mark Hammerich appointed chair of the board
  • Peter Lindegaard stepped down as chair of the board
  • Industry changed to Planning and design of advertising campaigns (731110)
20077 changesmanagement 7
  • Bjørn Gert Andersson appointed board member
  • Jakob Bjørn Andersson appointed ceo
  • Jakob Bjørn Andersson stepped down as board member
  • Bjørn Gert Andersson stepped down as director
  • Peter Lindegaard appointed chair of the board
  • Lars Bo Haber Petersen stepped down as chair of the board
  • Jørn Frydenlund stepped down as board member
20067 changesmanagement 7
  • Lars Bo Haber Petersen appointed chair of the board
  • Svein Gilbu stepped down as chair of the board
  • Jørn Frydenlund appointed board member
  • Svein Gilbu appointed chair of the board
  • Thomas Bolvig Amorøe appointed board member
  • Morten Gert Andersson stepped down as board member
  • Judith Andersson stepped down as chair of the board
20022 changesname 1 · address 1
  • Name changed from SP2 PREPRESS A/S to SP3 A/S
  • Moved to Virumgårdsvej 25, 2830 Virum
20011 changeindustry 1
  • Industry changed to Reklamebureauvirksomhed (744010)
19962 changesname 1 · management 1
  • Name changed from S.P. 2 REPRO A/S to SP2 PREPRESS A/S
  • Morten Gert Andersson stepped down as director
19933 changesname 1 · capital 1 · management 1
  • Name changed from ApS AF 30. APRIL 1992 to S.P. 2 REPRO A/S
  • Share capital changed from 200,000 DKK to 500,000 DKK
  • Jonny Helene Christensen stepped down as director
19924 changesstatus 1 · name 1 · capital 1 · management 1
  • Status changed to active
  • Name changed from AMC-KONFEKTION HERNING ApS to ApS AF 30. APRIL 1992
  • Share capital changed from 80,000 DKK to 200,000 DKK
  • Anny Lysgaard stepped down as director
19911 changestatus 1
  • Status changed to under compulsory dissolution
19808 changesfounded 1 · management 7
  • Registered as AMC-KONFEKTION HERNING ApS
  • Anny Lysgaard appointed director
  • Jakob Bjørn Andersson appointed board member
  • Morten Gert Andersson appointed director
  • Morten Gert Andersson appointed board member
  • Judith Andersson appointed chair of the board
  • Bjørn Gert Andersson appointed director
  • Jonny Helene Christensen appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction