Ma-ma ApS
Private limited companyCVR 40918299København KActive
Ma-ma ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2019. Net profit rose 31% from 2024 to 2025, ending at DKK 2.1m. Profit has grown three years in a row. Equity grew to DKK 2.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 13% (2024 → 2025), to DKK 6m.
- Net profit rose 31% (2024 → 2025), to DKK 2.1m.
- Equity rose 31% (2024 → 2025), to DKK 2.5m.
Employees
- 2 fewer employees than a year earlier: 4 (07/2026) against 6 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,162 | 3,219 | 4,046 | 4,906 | 5,352 | 6,035 | +12.8% |
| Operating profit (EBIT) | 809 | 1,296 | 1,640 | 1,840 | 2,058 | 2,699 | +31.2% |
| Profit before tax | 798 | 1,270 | 1,628 | 1,825 | 2,061 | 2,693 | +30.6% |
| Net profit | 619 | 983 | 1,247 | 1,416 | 1,596 | 2,088 | +30.8% |
| Total assets | 1,236 | 1,921 | 3,558 | 3,061 | 3,382 | 3,234 | −4.4% |
| Equity | 548 | 1,305 | 2,380 | 1,796 | 1,892 | 2,480 | +31.1% |
| Liabilities | 681 | 605 | 1,106 | 1,265 | 1,490 | 754 | −49.4% |
| Cash and cash equivalents | 413 | 1,063 | 2,063 | 1,665 | 2,735 | 1,069 | −60.9% |
| Average number of employees | 2 | 4 | 5 | 5 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 05/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/04/2022 | The company | PDFXBRL |
| 2020 | 08/11/2019 – 31/12/2020 | 14/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 10,606of 69,742 Better than 85% | No. 21,617of 69,964 Better than 69% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 80of 633 Better than 88% | No. 74of 634 Better than 88% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 7,293of 33,588 Better than 78% | No. 9,518of 33,687 Better than 72% |
| All companies of type ApS66,508 companies in the comparison | No. 11,276of 66,379 Better than 83% | No. 17,953of 66,505 Better than 73% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Ma-ma ApSDKK 6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Ma-ma ApSDKK 2.1m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Ma-ma ApSDKK 2.5m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Ma-ma ApS4
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Topema Holding ApS50%
- JNSTRP-Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Peter Mason | CEO | 08/11/2019 |
- Founders
- Thomas Peter Mason
Signing rule: Selskabet tegnes af én direktør
Address and production units
1 active production unitsDronningens Tværgade 6A
1302 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MA-MA ApS | Dronningens Tværgade 6A, 2, 1302 København K | 4 | 1025212130 |
Purpose
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20237 changesaccounts 1 · ownership 6
- AccountsAnnual report for 2022 published
- OwnershipTopema Holding ApS registered as owner (50%)
- OwnershipJNSTRP-Holding ApS registered as owner (50%)
- OwnershipMA-MA Holding ApS is no longer registered as owner
- OwnershipMA-MA Holding ApS registered as owner (100%)
- OwnershipMads Emil West Jenstrup is no longer registered as owner
- OwnershipThomas Peter Mason is no longer registered as owner
20222 changesaccounts 1 · address 1
- AccountsAnnual report for 2021 published
- AddressMoved to Dronningens Tværgade 6A, 2, 1302 København K
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20194 changesownership 2 · founded 1 · management 1
- OwnershipMads Emil West Jenstrup registered as owner (50%)
- FoundedRegistered as MA-MA ApS
- ManagementThomas Peter Mason appointed ceo
- OwnershipThomas Peter Mason registered as owner (50%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.