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M2.0 ApS

Private limited companyCVR 39136376VedbækActive

M2.0 ApS is a private limited company, based in Vedbæk, active in fitness facilities, founded in 2017. Equity was negative at the end of 2025 (−DKK 348k). The company went from a profit in 2024 to a loss of DKK 145k in 2025. With 7 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 1.6m+17.2% vs. 2024
Net profit−DKK 145k−159.3% vs. 2024
Equity−DKK 348k−71.9% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 17% (2024 → 2025), to DKK 1.6m.
  • Net profit went from a profit of DKK 245k to a loss of DKK 145k (2024 → 2025).

Employees

  • 2 more employees than a year earlier: 7 (07/2026) against 5 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500k−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for M2.0 ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6581,3081,1291,2201,3631,597+17.2%
Operating profit (EBIT)−361−47152−168254−139−154.9%
Profit before tax−367−48141−176245−145−159.3%
Net profit−367−48141−176245−145−159.3%
Total assets471266296227301600+99.8%
Equity−404−413−271−447−202−348−71.9%
Liabilities875679567675503948+88.6%
Cash and cash equivalents15426501488328+273.2%
Average number of employees–––3220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 348k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for M2.0 ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202113/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 1.6mNo. 121 of 361
Better than 67% of the companies in the industry
Equity−DKK 348kNo. 287 of 361
Better than 21% of the companies in the industry
Number of employees7No. 125 of 361
Better than 66% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 35,600of 69,742
Better than 49%
No. 64,935of 69,964
Better than 7%
Same industry and fewer than 20 employees263 companies in the comparison
No. 47of 263
Better than 82%
No. 211of 263
Better than 20%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 19,042of 33,579
Better than 43%
No. 30,669of 33,678
Better than 9%
All companies of type ApS66,508 companies in the comparison
No. 34,392of 66,379
Better than 48%
No. 61,359of 66,505
Better than 8%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. M2.0 ApSDKK 1.6m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. M2.0 ApS−DKK 145k
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. M2.0 ApS−DKK 348k
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. M2.0 ApS7
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Guro Gaardsjord Heilmann100%
M2.0 ApS

Management

1 active registrations

Executive management

Executive management at M2.0 ApS
NameRoleAppointed
Guro Gaardsjord HeilmannDirector05/12/2017
Founders
Guro Gaardsjord Heilmann

Signing rule: Virksomheden tegnes af en direktør alene

Address and production units

1 active production units

Staktoften 22B
2950 Vedbæk

Rudersdal Municipality · Postcode 2950

Other companies at the address (1)

  • TrackMe A/SRetail sale of information and communication equipment
Production units
Production unitAddressEmployeesP number
M2.0 ApSStaktoften 22B, Trørød, 2950 Vedbæk101023091042

Purpose

Virksomhedens formål er at fremme folks sundhed igennem undervisning

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20216 changesaddress 2 · name 1 · capital 1 · accounts 1 · industry 1
  • Moved to Staktoften 22B, Trørød, 2950 Vedbæk
  • Name changed from M2.0 IVS to M2.0 ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • Moved to Staktoften 22B, Trørød, 2950 Vedbæk
  • Annual report for 2020 published
  • Industry changed to Fitness facilities (931300)
20173 changesfounded 1 · management 1 · ownership 1
  • Registered as M2.0 IVS
  • Guro Gaardsjord Heilmann appointed director
  • Guro Gaardsjord Heilmann registered as owner (100%)

Related companies

Same industry in Rudersdal

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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