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Leadways ApS

Private limited companyCVR 39984512København KActive

Leadways ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2018. Equity was negative at the end of 2025 (−DKK 424k). After a loss in 2024, the company made a profit of DKK 273k in 2025. With 11 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 4.6m+54.6% vs. 2024
Net profitDKK 273k+350% vs. 2024
Equity−DKK 424k+39.2% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 55% (2024 → 2025), to DKK 4.6m.
  • Net profit went from a loss of DKK 109k to a profit of DKK 273k (2024 → 2025).

Employees

  • 3 more employees than a year earlier: 11 (07/2026) against 8 (07/2025).

Management and owners, last 24 months

  • New owners registered: Uffe Bengaard Holding ApS (18/05/2026) and KPK Holding Aps (18/05/2026).
  • No longer registered as owner: KPK Holding Aps (17/05/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200k202020212022202320242025
EquityNet profit
Financial figures for Leadways ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,0941,3452,4202,7963,0024,640+54.6%
Operating profit (EBIT)−396191−290−284−94388+511.1%
Profit before tax−400182−303−308−119361+402.8%
Net profit−314136−246−253−109273+350%
Total assets3605505821,0879121,509+65.5%
Equity−266−90−335−588−697−424+39.2%
Liabilities6266409171,6751,6091,933+20.1%
Cash and cash equivalents114257121459863−35.7%
Average number of employees333478+14.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 424k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Leadways ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202330/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202103/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 4.6mNo. 196 of 715
Better than 73% of the companies in the industry
Equity−DKK 424kNo. 683 of 716
Better than 5% of the companies in the industry
Number of employees11No. 160 of 716
Better than 78% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 14,605of 69,742
Better than 79%
No. 65,395of 69,964
Better than 7%
Same industry and fewer than 20 employees634 companies in the comparison
No. 121of 633
Better than 81%
No. 604of 634
Better than 5%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 9,218of 33,579
Better than 73%
No. 30,913of 33,678
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 14,876of 66,379
Better than 78%
No. 61,838of 66,505
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Leadways ApSDKK 4.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Leadways ApSDKK 273k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Leadways ApS−DKK 424k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Leadways ApS11
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Saint-Tropez ApS33.33%
  • Leadways holding ApS33.33%
  • Uffe Bengaard Holding ApS25%
  • KPK Holding Aps5%
Leadways ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Leadways ApS
NameRoleAppointed
Mads JensenCEO30/10/2018
Founders
Saint-Tropez ApS, Leadways holding ApS

Signing rule: Selskabet tegnes af én direktør

Address and production units

1 active production units

Bredgade 36B
1260 København K

København Municipality · Postcode 1260

Production units
Production unitAddressEmployeesP number
Leadways ApSBredgade 36B, 3. th, 1260 København K111024087499

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20264 changesaccounts 1 · ownership 3
  • Annual report for 2025 published
  • UFFE BENGAARD HOLDING ApS registered as owner (25%)
  • KPK Holding Aps registered as owner (5%)
  • KPK Holding Aps is no longer registered as owner
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesownership 1 · accounts 1
  • KPK Holding Aps registered as owner (25%)
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesname 1 · capital 1 · accounts 1 · address 1
  • Name changed from Leadways IVS to Leadways ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • Annual report for 2020 published
  • Moved to Bredgade 36B, 3. th, 1260 København K
20191 changeaddress 1
  • Moved to Bredgade 36B, 1. th, 1260 København K
20184 changesfounded 1 · management 1 · ownership 2
  • Registered as Leadways IVS
  • Mads Jensen appointed ceo
  • Saint-Tropez ApS registered as owner (33.33%)
  • Leadways holding ApS registered as owner (33.33%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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