L5 Group ApS
Private limited companyCVR 41885114København SActive
L5 Group ApS is a private limited company, based in København S, active in planning and design of advertising campaigns, founded in 2020. After a loss in 2024, the company made a profit of DKK 27,403 in 2025. Equity grew to DKK 89,294 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 39% (2024 → 2025), to DKK 1.4m.
- Net profit went from a loss of DKK 17,461 to a profit of DKK 27,403 (2024 → 2025).
- Equity rose 44% (2024 → 2025), to DKK 89,294.
Management and owners, last 24 months
- New owners registered: Jonas Wittendorff Petersen (24/04/2025), Carsten Per Frid (24/04/2025) and Holck Aarup Holding ApS (24/04/2025).
- No longer registered as owner: Jonas Wittendorff Petersen (23/04/2025) and Holck Aarup Holding ApS (23/04/2025).
Registrations, last 24 months
- 20/06/2025: Name changed from Label & Fifth ApS to L5 Group ApS
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | 1,787 | 3,035 | 2,891 | not stated | not stated | – |
| Gross profit | 709 | 1,426 | 1,316 | 1,014 | 1,410 | +39.1% |
| Operating profit (EBIT) | −22 | 8 | 67 | −16 | 39 | +344.2% |
| Profit before tax | −22 | 7 | 67 | −17 | 34 | +296.6% |
| Net profit | −22 | 7 | 52 | −17 | 27 | +256.9% |
| Total assets | 216 | 338 | 484 | 405 | 661 | +63.1% |
| Equity | 18 | 25 | 79 | 62 | 89 | +44.3% |
| Liabilities | 198 | 314 | 405 | 343 | 566 | +65% |
| Cash and cash equivalents | 53 | 163 | 316 | 281 | 370 | +31.4% |
| Average number of employees | 3 | 3 | 4 | 2 | 3 | +50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 25/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 27/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/07/2023 | The company | PDF not statedXBRL |
| 2021 | 25/11/2020 – 31/12/2021 | 02/03/2022 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 38,158of 69,742 Better than 45% | No. 55,337of 69,964 Better than 21% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 351of 633 Better than 45% | No. 483of 634 Better than 24% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 20,227of 33,588 Better than 40% | No. 26,373of 33,687 Better than 22% |
| All companies of type ApS66,508 companies in the comparison | No. 36,819of 66,379 Better than 45% | No. 51,523of 66,505 Better than 23% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- L5 Group ApSDKK 1.4m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- L5 Group ApSDKK 27,403
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- L5 Group ApSDKK 89,294
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- L5 Group ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jonas Wittendorff Petersen33.33%
- Carsten Per Frid33.33%
- Holck Aarup Holding ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rasmus Holck Aarup Pedersen | Director | 25/11/2020 |
- Founders
- Jonas Wittendorff Petersen, Statera Capital Holding ApS, Holck Aarup Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsLergravsvej 63
2300 København S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| L5 Group ApS | Lergravsvej 63, 2300 København S | 3 | 1026515706 |
Purpose
Selskabets formål er at yde bistand med sceneinstruktion, lysdesign og administrative opgaver inden for scenekunst samt anden beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20258 changesname 1 · accounts 1 · ownership 5 · industry 1
- NameName changed from Label & Fifth ApS to L5 Group ApS
- AccountsAnnual report for 2024 published
- OwnershipJonas Wittendorff Petersen registered as owner (33.33%)
- OwnershipCarsten Per Frid registered as owner (33.33%)
- OwnershipHolck Aarup Holding ApS registered as owner (33.33%)
- OwnershipJonas Wittendorff Petersen is no longer registered as owner
- OwnershipHolck Aarup Holding ApS is no longer registered as owner
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Lergravsvej 63, 2300 København S
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20213 changesownership 1 · address 2
- OwnershipStatera Capital Holding ApS is no longer registered as owner
- AddressMoved to Artillerivej 142, 1. tv, 2300 København S
- AddressMoved to Nyhavn 63D, 3, 1051 København K
20205 changesfounded 1 · management 1 · ownership 3
- FoundedRegistered as Label & Fifth ApS
- ManagementRasmus Holck Aarup Pedersen appointed director
- OwnershipJonas Wittendorff Petersen registered as owner (50%)
- OwnershipStatera Capital Holding ApS registered as owner (33.33%)
- OwnershipHolck Aarup Holding ApS registered as owner (50%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.